Wednesday, May 16, 2007



The Complete History Of The Rolex President




This is the inside story of how, in many ways, Rolex became Rolex. In the history of Rolex no historian has ever been able to take you behind the scenes, inside the mind of Rolex and give you an inside-out-view of Rolex–until now.

There has never been a book or magazine that has given the reader an uncanny look at Rolex through first-hand accounting with many never before seen Rolex Documents as well as Letters to Rolex from General Henri Guisan, Sir Winston Churchill, General and then U.S. President, Dwight D. Eisenhower, as well as official correspondence from the extremely talented, creative and passionate Director of Rolex, Rene Paul Jeanneret.

In Part 5 of The Complete History of The Rolex President you will see for the first time in history, current photos of President Dwight D. Eisenhower's Yellow Gold Rolex Datejust, including photos of the never seen in history verso that has General Eisenhower's 5 Stars, DDE initials and date he assumed the position of Supreme Commander of NATO.

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