Thursday, July 3, 2008

The Return Of The Rolex Prince...Elegant, Precise, Utilitarian, and Timeless Art-Deco Design...

The first Rolex Prince came to market in 1928 and was an instant success, so much so it really established Rolex as a serious force in the watch world. The original Rolex Prince was an extremely elegant, Art-Deco masterpiece and established its unique trademark style with separate hour and minute hands.

The French Advertisement above is from 1932 and it says the Rolex Prince possesses the perfect balance of Precision, Elegance and Utility.

Rolex stopped making the Prince in the early 1950s, but collectors have remained very passionate about collecting the Art-Deco Masterpieces. 

In 2006 Rolex surprised the horological world when they brought back the Rolex Prince as part of their Cellini line, as seen above in Pink Gold. 

This model has a stunningly beautiful Sunbeam Rayon Flammé De La Gloire dial with Arabic Numerals on the precisely decorated dial that matches the same design element on the movement.

The new Rolex Prince comes standard with the transparent display case-back so you can see its beautiful rectangular movement, which, of course, is a first for Rolex.

The Rolex Prince has a very elegant butterfly invisible folding clasp that is a work of art in and of itself.
The Rolex Prince comes in 4 different models and and is available in 18ct yellow gold, white gold and Everose Gold.

As you can see by looking into the back of the display caseback the Rolex Prince is not automatic and requires hand winding. I also think it is not an Oyster and thus it is not water-proof, but I am not certain.

In the future we will be taking a look at the other Rolex Prince Models. With the advent of the new generation of Rolex Prince watches, Rolex has decided to make them part of their Cellini line.

One thing is for certain, with the re-introduction of the Prince and that is that it demonstrates Rolex' commitment to design excellence as well as their reverence for following their retro design language. The Rolex Cellini Prince is an Art-Deco, Minimalist Masterpiece!!!

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