Rolex Hotness: Art Deco Divinity
Christmas 1930 Ladies Rolex Ad
So I realize this image is not very legible, but it is from 79 Rolex Christmases ago and Hans Wilsdorf was in his prime when this ad went to print. He had recently launched his Rolex Oyster which was the worlds first real waterproof watch and he was just preparing to launch his next huge innovation just a year later in 1931, which was the Rolex Perpetual–the first self-winding watch in the world!!!!
Christmas 1930 was a great Christmas for Rolex and Hans Wilsdorf!!!
I LOVE the style of this ad. It is hyper-elegant, stylish, pretty, feminine and très chic...