Saturday, February 20, 2010

Rolex BaselWorld 2010 Predictions: The Return Of The RED SUBMARINER?


Rolex BaselWorld 2010 Predictions
The Return Of The RED SUBMARINER?

Only Rolex knows what they are going to be introducing in less than a month at BaselWorld in Basel, Switzerland. I believe it is likely they will be introducing the all-new stainless steel Rolex Super-case Submariner with Maxi-Markers and fat hands. I hope Rolex has the wisdom and design prowess to bring it back as a Red Submariner.

When I say "Red Submariner" I mean I hope they put a red SUBMARINER designation on the dial as you see in the image I created below. I think the classic black Rolex Submariner looks a million times better with the touch of red on the dial. I think it looks boring in all white. Black and white is too cold and sterile and reminds me of black and white TVs. The stainless Submariner needs a touch of color.

The red, white and black color combination has always been unbeatable. If Rolex does not bring back the Red Submariner, I am going to buy one and have the Submariner designation painted over in red, because I have to have this watch!!!

Of course Rolex has made different Rolex Submariner models in the past with the red Submariner designation, and the last production model was the Reference 1680 which was produced from 1967 to 1976.


Soon I will show off my other idea for what I think Rolex will hopefully introduce this year at BaselWorld. If you are not familiar with BaselWorld, it is the most significant watch-industry trade-show, held once a year in Basel, Switzerland. Rolex first introduced the Rolex Submariner in 1954 at the Basel show.

On a side note, I could not help but notice how absolutely timeless Rolex design evolution is. In particular, it blows my mind how true the statement is in the story below this one from 1974 that says "In an age of obsolescence and gimmickry, the simple classic virtue of a Rolex is indeed a rarity." I could not help but notice how similar the Submariner from 1974 is to the one pictured above.

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