Wednesday, September 21, 2011

Rolex Coolness: Maurice Chevalier...

...Rolex Coolness...

Maurice Chevalier
1964 Yellow Gold Rolex Datejust on a Jubilee Bracelet

This 1964 Rolex ad that feature Maurice Chevalier is one of my absolute favorite vintage Rolex ads. In particular, I LOVE Rolex's timeless marketing message, which I believe captures the essence of Rolex, and it is true today!!! In other words, Maurice Chevalier's timeless message from 1964, is as true today as it was 47 years ago:

"Like a genial hotelier, Rolex has introduced me to some of the nicest people. I ask about their Rolex and they ask about mine. It's as marvelous a conversation piece as it is a timepiece." Maurice Chevalier (1964)

Maurice Chevalier was a close friend of my family. Maurice Chevalier, for those of you who are too young to know, was a very famous French actor, singer and popular entertainer. One of his most famous songs was, "Thank Heaven for Little Girls."

Maurice Chevalier with Louis Lurie

Maurice Chavalier shared his birthday with my uncle Louis Lurie so they used to celebrate it together. Louis Lurie was an ultra-successful industrialist and owned half of downtown San Francisco. Louis Lurie was also a big Hollywood and Broadway producer. Louis Lurie was also my Grandfather Jake Ehrlich Sr's best friend for four decades.

San Francisco Mayor, George Christopher, Maurice Chevalier, Jake Ehrlich Sr.

In this photo my grandfather, Jake Ehrlich Sr., pictured front right is singing "Thank Heaven For Little Girls, with Maurice Chevalier (Front Center) and the tall gentleman to left was the then Mayor of San Francisco, George Christopher.

I have many other blogs, and one of them explores the life and times of my Grandfather Jake Ehrlich Sr., who was a very famous American Trial Attorney and businessman.

You can check out his blog at

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