The International Mark Of Achievement
For the better half of the twentieth century, the yellow gold Rolex Datejust and Rolex became the international mark or achievement and success. Moving into the 21st century, Rolex remains the standard by which all other are judged.
In this photo we see to Rolex wearing U.S. Presidents talking with each other. Both Lyndon Johnson and Dwight Eisenhower famously wore yellow gold Rolex watches. You can learn much more about the legacy of the Rolex President in the super-detailed article I wrote on the subject.