1964 Magazine Ad
Men who guide the destines
of the world wear Rolex watches
This 1964 Rolex magazine ad really demonstrates that Rolex was really excited and proud to share with the world that many of the top leaders wore Rolex. The most interesting detail is that U.S. President Lyndon Johnson had recently begun wearing what became his trademark yellow-gold Rolex Day-Date in 1964, and it appears Rolex could not wait to indirectly let everybody know. You can always learn much more this subject by checking out my 11 part series on The Complete History Of The Rolex President.
I believe the hats on the table are symbolic of the actual men who wore them, so the obvious question, is who wore those hats? My best guess for who the hats belong to or symbolize would be U.S. General Eisenhower, French General de Gaulle, Swiss General Henri Guisan, U.K. Prime Minister Winston Churchill, Lord Mountbatten of the U.K. and U.S. President, Lyndon Johnson. I am a little confused by the unusual hat located closest to the front of the table? Does anybody know what kind of hat that is?
Update: A bunch of people wrote in to answer the question. It turns out it is a Russian Cossacks lambswool hat, which makes you wonder who the ad is referring to? It must be Nikita Khrushchev? I know Nikita's son, Sergei Khruschev wears a yellow gold Rolex. Hmmm!?!?
Update 2: I am really embarrassed to admit this, but Jake's Rolex World reader, Karl wrote in from Austria and said:
"Have a look at Russian/Soviet Leaders and at Russian/Soviet Hats and your Blog Archive and you will see for what and whom this picture hat stands."
The hat was symbolic of Leonid Brezhnev, who became the General Secretary of the Communist Party in October of 1964. Leonid Brezhnev is pictured below with U.S. President Gerald Ford, and Ford is wearing a Soviet mink hat, which I tried on one, and was stunned with how luxurious, soft and warm it was.
Now that I think about it, that is a trip that in 1964-1968, then U.S. President Lyndon Johnson and U.S.S.R. leader, Leonid Brezhnev were both wearing yellow gold Rolex watches.
I thought I would share this next photo of me back in 1973 when I was 7 years old, and I am wearing a similar U.S. Presidential seal necktie as President Gerald Ford in the photo above...just saying...
Did I make you laugh, or at least smile?