Thursday, February 4, 2016

1966 Chrysler Imperial Brochure


1966 Chrysler Imperial Brochure
Featuring A Yellow Gold Rolex Day-Date

You don't often see Rolex watches used in other brands advertising, but in this 1966 Chrysler Imperial brochure we see a yellow gold Rolex Day-Date featured. Paul, who is a reader of Jake's Rolex World found this image and sent it in. Paul is a fan of vintage Chrysler automobiles and he found this image in this cool 1966 Imperial Brochure.

It is fascinating to see how in 1966, the Rolex "President" (Yellow Gold Day-Date) was positioned as The International Mark Of Success. This vintage 1966 ad, which features a Rolex Day-Date is totally Mad Men! 



At the time the above 1966 ad was published, U.S. President Lyndon Johnson was in the White House Oval Office wearing his Rolex Day-Date as seen below.





The Rolex President
U.S. President Lyndon Johnson
Yellow Gold Rolex Day-Date

White House Oval Office 
Washington D.C. 1965


Just for frame of reference, I am including the 1966 Rolex ad below, that refers to the Rolex Day-Date as "the president's watch."

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