A Rolex Letter From Brazil
It has been said that every Rolex has a story behind it, and Rolex used to publish many of these great anecdotes, and this one is from Brazil in 1953. The article mentions "Don't forget that the more junior member of the Rolex family, the Tudor, is also protected by the Oyster case." Rolex officially launched the Tudor line a year earlier in 1952. If you click on the magazine image below, it will get bigger and easier to read.
Vintage Rolex Ad Appears Courtesy of The Concannon Collection