Why Rolex Watches Are The Most Reputable Consumer Products In The World According To Industry Study
By Ariel Adams
My pal, Ariel Adams is the founding editor and publisher of A Blog To Watch, and he recently wrote an article for Forbes named "Why Rolex Watches Are The Most Reputable Consumer Products In the World According To Industry Study."
I really enjoyed reading Ariel's highly informative article that points out that Rolex is tied with the BMW Group for second place on the Global RepTrak 100 World's Most Reputable Companies, just behind the two companies that tied for first place, which are The Walt Disney Company, and Google. Sony took fifth place, Canon 6th place, Apple in 7th place, Daimler (Mercedes-Benz) in eight place, Lego in ninth, and Samsung and Microsoft tied for tenth place.
Ariel Adams profoundly pointed out: "My own observations find that many consumers view a Rolex timepiece an item to reward themselves with upon achieving some level of personal success. That is distinct from a mere status item, which is about a consumer wearing or owning something that communicates success to others. No doubt many consumers are interested in showing off their perceived success to others, but what makes a Rolex product unique is that many consumers feel owning one is a personal gift to themselves. That suggests a very high-level of reputation and deep personal relationship consumers have with what a Rolex product means to them emotionally, as opposed to its strict utilitarian value as a timepiece or jewelry item."
I highly recommend reading Ariel's fascinating article on Forbes, named Why Rolex Watches Are The Most Reputable Consumer Products In The World According To Industry Study.