Monday, January 14, 2019

1929 Rolex Oyster Ad



1929 Rolex Oyster Ad

This is a fascinating Rolex magazine ad from 1929, which means Rolex had obviously already introduced their revolutionary "Oyster" waterproof case, but had not yet introduced their "Perpetual" automatic movement, which came along in 1931. I am always fascinated when I find and publish another aquatic themed vintage Rolex ad which completes another piece of the Rolex history puzzle!


In my mind the illustration above shows the ships captain with his first and second mate and they are tripping on how cool their waterproof Rolex watches are. If you were alive in 1929 and you were a ship captain and you tried on or wore a Rolex waterproof watch it would be shocking—like driving a Tesla for the first time when it first came out...just otherworldly!!!


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