Official New CEO Appointment
A new era is upon us! Rolex announced today that Jean-Frédéric Dufour will soon be taking the helm as the new CEO of Rolex. Jean-Frédéric Dufour has been on-board with Rolex for a while now, and has been working with outgoing CEO, Gian Riccardo Marini to learn as much about Rolex as possible.
Jean-Frédéric Dufour's appointment as CEO represents a potential sea-change for Rolex in the sense that Rolex today is at a crossroads, and Jean-Frédéric Dufour's performance will have an enormous effect on the future of the brand.
Godspeed Jean-Frédéric Dufour
Jean-Frédéric Dufour is the sixth man in the history of Rolex to run the company. You can learn all about the men who have lead Rolex by reading my stories about Hans Wilsdorf, the Founder of Rolex, as well as André Heiniger and Patrick Heiniger.
Below is a copy of the official Rolex Press Release announcing the appointment of Jean-Frédéric Dufour's as the new CEO of Rolex: