The Rolex ad below from 1953 is fascinating in many ways. At the time, Rolex offered a ladies model referred to as the "Rolex Chameleon", which had a feature that allowed the user to almost instantly change the leather strap from one color to any other color. In many ways the Apple Watch which has a similar feature is reminiscent of this mid-century modern masterpiece.
Rolex offered many different versions of the Rolex Chameleon, and continued the model up through the late 1970s.
The Rolex Chameleon pictured below reminds me of an upside-down mini Reese's Peanut Butter Cup.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
The Hans Wilsdorf Story: Founder Of Rolex
Rolex is one of the most recognizable brands on earth, but very little has been known about its real history. If you really, really want to understand what makes Rolex tick, I very highly recommend you read the fascinating story of Rolex's amazing founder–Hans Wilsdorf.
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