...Apple Rolex Coolness...
Apple World Wide Marketing Vice President
Intel Developers Forum 2006
Phil Schiller is the Vice President of World Wide Marketing at Apple and has been a member of the company's executive leadership team since 1997, when Steve Jobs returned to Apple. In 2006, long before the introduction of the Apple Watch, we see Phill Schiller participating in the 2006 Intel Developers Forum Keynote, and he is wearing his Rolex Submariner.