Usually, I cover all the watch introductions from BaselWorld, and this year will be no exception. The challenge is that I am focused on significantly expanding (in case you didn't notice :-), my coverage of the 50th Anniversary of the Rolex SEA-DWELLER. I am expanding this story, as it is a seminal and fascinating piece of Rolex history, so to tide you over, I thought I would share this superb coverage of Rolex from BaselWorld on Rolex. There is also a superb interview with the always interesting "Mr. Rolex", James Dowling, who always uses super metaphors. So enjoy this video, as I continue to work on completing the 50th Anniversary of The SEA-DWELLER Coverage.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
The Hans Wilsdorf Story: Founder Of Rolex
Rolex is one of the most recognizable brands on earth, but very little has been known about its real history. If you really, really want to understand what makes Rolex tick, I very highly recommend you read the fascinating story of Rolex's amazing founder–Hans Wilsdorf.
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