Monday, July 31, 2017

Ed Viesturs: A Real Rolex Explorer

...A Real Rolex Explorer...

Rolex Super Coolness

Ed Viesturs

On Top Of The World

Ed Viesturs is one of the most accomplished high-altitude mountain climbers in history. He not only wears a Rolex Explorer, but is also officially sponsored by Rolex. In many ways, Ed Viesturs is the living is the living embodiment of the Rolex Explorer, both literally and figuratively.

Ed Viesturs is pictured below in a recent Rolex magazine ad for the all-new Rolex Explorer II "Orange Hand" with the Polar white dial.

Below is a National Geographic video that features Ed Viesturs giving a presentation on his climbing career.

Ed is the first American, and 12th person overall to summit all 14 mountains that are taller than 8000 meters, know collectively as the "Eight-Thousanders." He is also the sixth climber to do it without bottled oxygen.

"Getting to the summit is optional, getting down is mandatory." –Ed Viesturs

Ed Viesturs is about as hardcore as high-altitude climbers get and he has summitted Mount Everest a total of six times. Talk about taking your breath away!!! (No pun intended).

If you want to learn more about Mount Everest and Rolex, check out my story of Sir Edmund Hillary and Norgay Tenzing's conquest of Everest story by clicking here.

The following Rolex Ad is shows Ed Viesturs on top of Everest.

We see in the first photo in this story as well as in the photo below, Ed's trademark watch is a Rolex Explorer II with the white dial.

Watch Charlie Rose interview Ed Viesturs:

Ed Viesturs on Conversations at KCTS 9

In the close-up version below (of the photo above) we see Ed Viesturs on top of the world and he is wearing a Rolex Submariner.

Ed Viesturs is pictured below with mountain climbing legend Jim Whittaker. Jim Whittaker was the first American to summit Mount Everest.

Sunday, July 30, 2017

Rolex Explorer AD On Top Of The Matterhorn...

1964 Rolex Explorer AD
On Top Of The Matterhorn

Saturday, July 29, 2017

Hot Fun In The Summertime: Bernhard's Tudor Heritage

Hot Fun In The Summertime
Bernhard's Tudor Heritage Chronograph

Friday, July 28, 2017

Caroline Kennedy Rolex Two-Tone Datejust on Jubilee Bracelet

...Rolex Hotness...

Caroline Kennedy

Rolex Two-Tone Datejust on Jubilee Bracelet

Caroline Kennedy is pictured below with the First Lady, Michelle Obama attending the 50th anniversary of the Whitehouse Historical Association. Caroline Kennedy is wearing a 34mm Ladies Rolex Two-Tone Rolex Datejust on a Jubilee Bracelet.

Caroline Kennedy is pictured below with her father, former U.S. President, John F. Kennedy and her Mother, Jackie Kennedy. Some of Caroline Kennedy's cousins wear Rolex watches, including Maria Shriver and Ted Kennedy Jr. Somebody once told me Bobby Kennedy also wore a Rolex Submariner, but I have never been able to find a photo of him wearing one? If you want to check out pictured of her brother, JFK Jr. wearing his Rolex Submariner, click here.

Below is the first photo I am aware of that shows Caroline Kennedy wearing her two-tone Rolex Ladies Datejust. Her brother John F. Kennedy is sitting next to her. I am pretty certain this photo was taken at Andover Boarding School around 1975-1976. 

The next photo seen below was taken four decades later, and Caroline Kennedy is still wearing the exact same Rolex Datejust.

Thursday, July 27, 2017

4 Years Buried Rolex Ad

4 Years Buried Rolex Ad

Eduardo Raffaelli from Buenos Aires, Argentina sent in this great Rolex ad which I believe is from the early 1950s. Definitely read the great story. Thanks Eduardo!!! Every Rolex really does tell a story!!!

Wednesday, July 26, 2017

A Beautiful Rolex Moonphase 1952 Reference 6062

...Rolex Studio Shot Of The Day...

A Beautiful Rolex Moonphase
1952 Reference 6062

Tuesday, July 25, 2017

Walt Disney: Exploring The Wonderful World Of Disney

...Rolex Super-Coolness...

Walt Disney

Exploring The Wonderful World Of Disney

[Yellow-Gold Rolex Datejust]

Walt Disney had an amazing impact on shaping American culture, whether is was with his cartoons, movies, or Disneyland. You might expect to find Walt Disney wearing a Mickey Mouse watch, but instead, he wore a yellow gold Rolex Datejust as seen below. Even to this day, the current CEO of Disney, Bog Iger wears a Rolex.

Rolex introduced the Rolex Datejust in 1945, which at the time was a revolutionary watch, since it was the very first watch to have a date window complication. The photo below is of the first yellow gold Datejust model Rolex introduced in 1945. Although the watch pictured below is not Walt Disney's Rolex, I believe it is extremely similar in appearance.

In trying to contextualize what it meant to wear a yellow gold Rolex Datejust in the 1950s and 1960s, we can look to then acting U.S. President Dwight D. Eisenhower, who also famously wore a yellow gold Rolex Datejust as seen in the photo below.

As a matter of fact, the original Rolex brochure for the Datejust appears below, along with care instruction and it appears courtesy of the Dwight D. Eisenhower Presidential Library.

Walt Disney's career and imagination was one of incredible achievement, and it all started with Walt Disney's creating of Mickey Mouse.
Walt Disney is pictured below posing with Mickey Mouse who started the whole Disney Revolution in animated films.

Walt Disney took his world of fantasy and imagination far beyond movies and became a Television Pioneer and also built Disneyland, which brought many of his characters to life for many generations of children around the world.

This magical world included characters like Alice In Wonderland, Donald Duck, Goofy, Dumbo, Pinocchio, Snow White & The Seven Dwarfs, Cinderella & Sleeping Beauty.

"When a man has a world in his hands, you expect to find a Rolex on his wrist." –Rolex (1965)

In the next 3 photos Walt Disney is pictured below wearing his yellow gold Rolex Datejust on a Jubilee bracelet. In the future we will see more photos of Walt Disney wearing his Rolex.

The Disneyland Story

The next six videos tell the story of the beginning of Disneyland and this "Disneyland Story" was first aired on October 27, 1954. Of course, former American General, Dwight Eisenhower was the U.S. President in the White House, and he wore the same model of yellow gold Rolex Datejust that Walt Disney wore.

This first series was known as The Disney Anthology Series and it premiered in 1954 on The ABC Television Network. The series name ended up changing to "Disneyland, Walt Disney Presents," which would later evolve into "The Wonderful World Of Disney."

When we look back in retrospect at the wonderful world that Walt Disney built, we realize how truly remarkable it was and still is. In many ways, the wonderful world of Rolex is very similar to the wonderful world of Disney. The characters that appear in this series bring back so many memories of my childhood, like Mickey Mouse, Donald Duck, and Goofy, not to mention Davy Crockett–King Of The Wild Frontier.

I could not help but notice how similar Ronald Reagan was to Walt Disney in the way Ronald Reagan's suits were tailored and their hairstyle as well as the way they communicate. They also seem, at least in my own mind, to have the same 1950s American, can-do attitude and optimism.

Fantasy Can Be More Powerful Than Reality

In many ways, Walt Disney was to entertainment what Hans Wilsdorf, the founder of Rolex, was to the wristwatch. Walt Disney and Disneyland took you to different worlds, like The World Of Tomorrow, The Pirates Of The Caribbean, The Matterhorn, etc., each a fantasy world in-and-of-itself.

Hans Wilsdorf, based on the different Rolex sport/tool watches took you to different worlds where you could be and airline pilot or test-pilot with a GMT, or an adventurer SCUBA diver like Jacques-Yves Cousteau with a Submariner; or a mountain climbing explorer and conquerer like Sir Edmund Hillary or Tenzing Norgay, if you wore a Rolex Explorer. You could also be a mad-scientist with a Rolex Milgauss, or a race-car driver and entrepreneur like Paul Newman with a Rolex Daytona.

It is extremely profound when you think about the just how amazing the wonderful world of Disney was and what he brought the world. The impact he had on little girls all over the world with Cinderella, Snow White & The 7 Dwarves, Sleeping Beauty and Alice In Wonderland, not to mention in later years, Ariel from The Little Mermaid or Beauty & The Beast.

The one thing all these young, female-centric movies had which impacted young American girls in particular, as well as girls all over the world is it taught them how to all be princesses ;-)

The most important thing that Walt Disney left behind as part of his amazing legacy, was the to make people dream and fantasize about what was possible through the power of imagination. In the United States we call this Yankee Ingenuity, and in the final analysis it really does simply boil down to inspiring people to dream and turn their dreams into reality.

As another Classic Walt Disney movie Pinocchio sings

When you wish upon a star
Makes no difference who you are
Anything your heart desires
Will come to you

If your heart is in your dream
No request is too extreme
When you wish upon a star
As dreamers do

Fate is kind
She brings to those who love
The sweet fulfillment of
Their secret longing

Like a bolt out of the blue
Fate steps in and sees you through
When you wish upon a star
Your dreams come true!!!

Walt Disney Shares His Vision For Disneyworld

Sunday, July 23, 2017

Jordan Spieth Wins 2017 British Open

...Rolex Coolness...

Jordan Spieth

Wins 2017 British Open

42MM Orange Hand Explorer II

Jordan Spieth just won the Open Championship in England in stunning fashion. Jordan is pictured below holding the iconic Open Championship trophy, while wearing his 42MM Rolex Explorer II. Photo courtesy of USA Today Sports.

History of The Open

In 2012, Rolex released an amazing four-part documentary that covered the incredible history of The  Open, and you can watch all four parts below:

Wednesday, July 19, 2017

First Known Tiffany & CO. Rolex Submariner Ad Big Crown Submariner

First Known Tiffany & CO. Rolex Submariner Ad

The Elusive Big-Crown 
James Bond Submariner
[Reference 5510]

I think this Tiffany & CO., Ad is from 1960 and it is the earliest one I have ever seen that showcases a Rolex Submariner. Very Cool!!! The Reference 5508 Submariner was rated to 100 meters, and the 5510 was the first to be rated to 200 meters.

Tuesday, July 18, 2017

Chillin' In The South Of France Yellow Gold Rolex Daytaona & Ray Bans

...Rolex Hotness...

Chillin' In The Sun
Yellow Gold Rolex Daytaona & Ray Bans

Sunday, July 16, 2017

Roger Federer Record Setting 8th Wimbledon Win

...The Greatest Tennis Player In History...

Roger Federer 

Wins Wimbledon 2017

Record Setting 8th Time!!!

Today Roger Federer stepped into the record books as he became the only person to ever win 8 Wimbledon men's single titles. Roger Federer has been considered by many to be the best tennis player in history, and this latest record serves to further cement his amazing lifetime tennis achievement. Congratulations Roger!!!!!!!

Saturday, July 15, 2017

Garbiñe Muguruza Wins Ladies Singles Championship

Wimbledon 2017

Garbiñe Muguruza

Wins Ladies Singles Championship


Garbiñe Muguruza just won't the 2017 Wimbledon Ladies Singles Championship, and notice she is wearing her stainless steel Datejust on a Jubilee Bracelet.

Garbiñe was having fun, balancing her Wimbledon trophy on her head, like a hat as we see in this photo.

A post shared by ROLEX (@rolex) on