Friday, November 16, 2018

Newly Discovered Video Shows Pepsi GMT-Master Aboard Apollo 14 Lunar Lander

Newly Discovered Video

Shows Pepsi GMT-Master

Aboard Apollo 14 Lunar Lander

Many years ago, I documented the fact that Dr. Edgar Mitchell work two Pepsi Rolex GMT-Models when he went to the moon

Dr. Mitchell took the longest moonwalk on in history. In the photo above we see Dr. Mitchell putting two Pepsi Rolex GMT-Master models as he prepared to go to the moon. In the photo below we see Dr. Mitchell just after he stepped foot on the moon for the first time. Under his space suit on his wrist, he is wearing his trusted Pepsi Rolex GMT-Master.

Years ago I published the three images below taken in the Apollo 14 Lunar Lander as it took off from the moon to after Dr. Edgar Mitch took the longest moonwalk in history at 9 hours and 17 minutes.

In the photo above we see NASA Apollo 14 Astronaut Alan Sheppard in the Lunar Module on the right. Alan Sheppard in pictured below with his crewmates in front of the Apollo 14 at Cape Canaveral.

In the photo above and below we see Alan Sheppard wearing his Pepsi GMT-Master.

In the photo below we see Dr. Edgear Mitchell in the Apollo 14 Lunar Lander on February 6, 1971 at 18:48:42 UT, an notice he is wearing his Pepsi GMT-Master on his right wrist.

In the next image we see Dr. Edgar Mitchell reaching out to Alan Shepard to shake his hand as they take off from the moon in the Lunar Lander.

The newly discovered screenshot below was taken from a camera in the Apollo 14 Lunar Lander and shows Dr. Edgar Mitchell's Pepsi GMT-master being worn on his right wrist.  

In the video below titled "Apollo-14: heat flow and convection experiment." if you watch carefully at 0:29 seconds you will see Dr. Mitchell's GMT-Master. This video footage was shot in the Apollo 14 Command module in the Grumman-made Lunar Lander module named "Antares." I have more really cool Rolex GMT-Master history coming soon so stay tuned...

Thursday, November 15, 2018

Vintage Rolex Ad: Pianist Sophie Mautner...

...Rolex Hotness...

Sophie Mautner

Award Winning Pianist

Wednesday, November 14, 2018

In Search Of Robert-Palmer Bradley

...In Search Of...

Robert-Palmer Bradley

Rolex Mystery Puzzle Piece Revealed


Sells for over $700,000

Nine days ago, I published a story named "In Search Of Jacques-Yves Cousteau. Rolex Mystery Puzzle Piece, with Rolex Mystery Man." In that article, I shared the previously unpublished image below of Jacques-Yves Cousteau talking to a man who I said looks like Jacques Piccard but is not. The mystery man is Deep-Sea pioneer Robert Palmer Bradley.

Two days ago, in Geneva, Switzerland, Philipps Auction House successfully auctioned Robert Palmer Bradley's for 708,500 Swiss Francs which is just over $705,000. I wrote a story about this watch coming to market last month, in which I showcased Bob Bradley's ultra-rare Single Red SEA-DWELLER which is pictured below:

I first saw the image at the top of this story when Jose from shared it with me. Jose received the photo from Robert-Palmer Bradley's son, who he recently interviewed. Jose wrote an AMAZING story about Robert-Palmer Bradley which I highly recommend reading

The history of the Single Red SEA-DWELLER models has always been a bit enigmatic. Original Single Red SEA-DWELLER models are extremely rare and some of them were made with helium release valves, and some were not. Bob Bradley's Single Red is pictured below and we see it lacks a helium release valve.

In the photo below we see Robert-Palmer Bradley standing next to the DEEPSTAR 4000 Submersible which was designed by the famous Rolex Submariner Jacques-Yves Cousteau. Notice the "NEL" logo on the Submersible which stood for the U.S. Navy Electronics Laboratory. Today NEL has been renamed to "NUC" which stands for Naval Undersea Center.

In the photo below, taken in 1966, we see the complete crew of the Westinghouse DEEPSTAR 4000, posing with Walter Cronkite.

In the next photo, we see Bob Bradley wearing his Rolex  Submariner while tracking DEEPSTAR 4000 form the ocean surface.

Jose and I have been working on the History Of The Rolex SEA-DWELLER timeline poster pictured below on the all-new 12.9 inch iPad. Jose recently updated the poster to add in the DEEPSTAR 4000 information.

To see all the amazing detail in the SEA-DWELLER Timeline poster below right-mouse-click on it to open it in a different browser window. You can also purchase an amazing high res version of the poster in the Timelines section of

This is where this story gets really profound. Jose, while doing research on the history of the Rolex Sea-Dweller discovered a Rolex brochure from 1975 that documented the fact that Rolex formally introduced the Sea-Dweller in 1971. This was four years after Robert-Palmer Bradley began testing the Single Red Sea-Dweller prototype.

Rolex introduced the Single Red SEA-DWELLER at BaselWorld in 2017 to commemorate the 50th Anniversary of the Single Red SEA-DWELLER prototype. The Single Red SEA-DWELLER is one of my absolute favorite Rolex watches today, so much so I kept a super-detailed diary on wearing it.

Robert Palmer Bradley is pictured below earlier in his career when he was a U.S. Navy Fighter Pilot. He was staitioned on U.S. Navy Aircraft carriers and traveled all over the world.

Robert "Bob" Palmer Bradley developed a love of the sea and scuba diving while in the Navy, which led to his involvment with Jacques-Yves Cousteau and DEEPSTAR 4000. In the future I hope to share more insight into his career achiements.

Tuesday, November 13, 2018

Studio Shot of the Day:1957 Rolex Chronograph

...Studio Shot of the Day...

1957 Rolex Chronograph

The Rolex Chronograph pictured below was made in 1957 and features dual scales on the dial in red and blue. It is amazing how many different looking models Rolex has made in its history!

Monday, November 12, 2018

Stan Lee Belongs To The Ages 1922-2018


Stan Lee

Belongs To The Ages


Stan Lee, the American comic-book writer, editor, actor, publisher, and film producer passed away today at age 95. Earlier in his career, Stan was the editor-in-chief of Marvel Comics, as well as the Chairman. Stan is probably most famous for creating Spider-Man.

Stan Lee wore a stainless steel Rolex Datejust on an Oyster braclet and in the photo above we see his white dial with Roman numerals.

Stan Lee created and launched Spiderman with Steve Ditko's illustrations in August of 1962:

As a child I spend many afternoons watching the Spiderman cartoon on the Boob Tube...Talk about a Deja Vu sandwich!!!

Stan Lee and Marvel Comics (MC) launched The Incredible Hulk Comic Book in May of 1962.

The Incredible Hulk was adapted into a TV show in the late 1970s that featured Lou Ferigno as The Incredible Hulk. Notice in the old-school photo that Stan was wearing his stainless steel Rolex Datejust...

Marvel Comics and Stan Lee launched The Iron Man Comic Book in March of 1963.

The Marvel Comic portfolio over time has grown into a multi-billion dollar empire.

Sunday, November 11, 2018

Wei Koh Interviews Geoffrey Hess...

Wei Koh 


Geoffrey Hess

There is a Confusious proverb that says, "A single conversation with a very wise man is worth more than ten years of study", and whenever I listen to Wek Koh, I know I am in for an amazingly deep intellectual conversation. In the interview below, Wei Koh interviews Geoffrey Hess who is the CEO of and they have a really deep conversation in the current state of collecting vintage watches.

In the video Geoffrey Hess says one of the most profound things I have ever heard on the subject of watch collection:

"The average vintage watch collector is searching for an equilibrium between passion and investment. Passion is what drives us to buy these watches. It’s what gets us excited. We make sense of the world through narrative; through stories; through objects and events that connect to our aspirations. That’s what passion is. That’s what keeps you up at night. That’s what drives you to buy a watch." 

—Geoffrey Hess

Saturday, November 10, 2018

Single Red SEA-DWELLER Lume Shot...

...Lume Shot Of The Day...


Palace Of Fine Arts

San Francisco, California 

I took the Rolex Lume shots seen below in front of the Palace Of Fine Arts in San Francisco, of the Single Red SEA-DWELLER. I could not make up my mind as to which image I like better, so I am sharing both. The first image shows only the markers, hands and bezel pearl glowing, and the lower photo shows much more dial detail.

Friday, November 9, 2018

Hans Wilsdorf Mystery Man Revealed

Hans Wilsdorf

1953 Mystery Man Revealed

There are so many times when I see photos of famous people with other people in the photo, I don't recognize—and I naturally wonder who they are? This happened when I published the photo below of Rolex Founder, Hans Wilsdorf. I assumed the man standing in the photo below was a Rolex watchmaker or executive, but as they say, "Never Assume!"

I am excited to share the standing man's identity. He is J. Farren-Price, and the photo was taken in late 1953 at Rolex global headquarters in Geneva, Switzerland. It turns out J Farren-Price was Australia's original Rolex agent—in a relationship that began back in the early 1950s. J. Farren-Price has also been the longest standing Patek Philippe agent in Austrailia, which goes back to 1977.

The Rolex advertisement below was featured in The Sydney Sun-Herald Newspaper on Sunday December 13, 1953. The ad is fascinating as we see a Tudor Aqua, and a stainless steel Rolex Triple Date Moonphase [Reference 8171] for only 74 Pounds!!! That same watch today could easily be worth $150,000, if not closer to a Million dollars!!!!

The most interesting part of this revelation is not so much in discovering the identity of J. Farren-Price, but in the way, I learned about it. You see, Jake's Rolex World has readers all over the world who regularly conduct their own investigations into Rolex history and write-in to share their insight with me— and that is exactly what happened with this story. Alan, who is located in Asia regularly researches Rolex history and writes in to share his findings with me, which in-turn I pass along to you—my readers. 

This never ceases to amaze me—that we have developed an international network of Rolex history investigators that slowly and methodically keep putting together disparate pieces of the Rolex history puzzle!!! Thank you very much, Alan, for researching and sharing your valuable insight with us!!!

So who exactly, is J. Farren-Price? It turns out J Farren Price is a Luxury Jeweler and Watch Store located in Syndey, Australia which remains a Rolex authorized dealer to this day. J. Farren-Price founded his namesake store in 1942, and in the video below we see his son, J Farren-Price talking about how they celebrated their 75 year anniversary in 2017.

Alan also included the article below which has some fascinating tidbits in it. Keep in mind Tenzing Norgay and Sir Edmund Hillary conquered Mount Evest in the summer of 1953, just several months before the ad below was printed. 

Thursday, November 8, 2018

ROLEX Cellini Dual Time

...Rolex Macro Shot Of The Day...

ROLEX Cellini Dual Time

39MM Reference 50529 in Everose Gold

Wednesday, November 7, 2018

1966 Chrysler Imperial Brochure

1966 Chrysler Imperial Brochure

Featuring A Yellow Gold Rolex Day-Date

You don't often see Rolex watches used in other brands advertising, but in this 1966 Chrysler Imperial brochure, we see a yellow gold Rolex Day-Date featured. Paul, who is a reader of Jake's Rolex World found this image and sent it in. Paul is a fan of vintage Chrysler automobiles and he found this image in this cool 1966 Imperial Brochure.

It is fascinating to see how in 1966, the Rolex "President" (Yellow Gold Day-Date) was positioned as The International Mark Of Success. This vintage 1966 ad, which features a Rolex Day-Date is totally Mad Men! 

At the time the above 1966 ad was published, U.S. President Lyndon Johnson was in the White House Oval Office wearing his Rolex Day-Date as seen below.

The Rolex President
U.S. President Lyndon Johnson
Yellow Gold Rolex Day-Date

White House Oval Office 
Washington D.C. 1965

Just for frame of reference, I am including the 1966 Rolex ad below, that refers to the Rolex Day-Date as "the president's watch."

Speaking of Mad Men, what is cooler than Jon Hamm in Mad Men, playing Donald Draper wearing his Rolex Explorer as seen in the images below!!!

When I reflect back on the TV show Mad Men and how amazing it was, it kind of Deja Vu's me out. It was sooooo gooooood...

Tuesday, November 6, 2018

Rolex Wrist Shot of the Day: GMT Pepsi

...Wrist Shot Of The Day...

Quentin's Ice-Cold Pepsi GMT

We are heading into Winter in the Northern Hemisphere again, and soon we should see some snow. So I thought it would make sense to take a look at Quentin's vintage Pepsi GMT-Master.

Even though this Pepsi GMT-Master is now considered a vintage Rolex it seems strange to me. I have been so used to seeing the new Pepsi with the Ceramic bezel and Jubilee bracelet that seeing a Rolex Oyster bracelet on a Pepsi looks almost foreign to me. Speaking of which; I wonder if Rolex will surprise us by bringing the Oyster back on the stainless Pepsi? I sure hope so as it is an amazing combo...

Monday, November 5, 2018

Rolex CSIO Spruce Meadows Masters 2018 Highlights

Rolex CSIO 
Spruce Meadows Masters
2018 Highlights

The 58th Rolex Grand Slam of Show Jumping is just around the corner and will run from December 6-9th in Geneva, Switzerland. So I thought it would be a great time to reflect back on Rolex 2018 aquestrian events so far. Enjoy the beatuiful footage!

Sunday, November 4, 2018

Jacques-Yves Cousteau Rolex Mystery Puzzle Piece

...In Search Of...

Jacques-Yves Cousteau

Rolex Mystery Puzzle Piece

With Rolex Mystery Man

There are two men I am completely obsessed with exploring on Jake's Rolex World. The first is Hans Wilsdorf, the founder of Rolex; and the second is the greatest explorer that ever lived, and that is Jacques-Yves Cousteau. Eleven years ago, when I began publishing Jake's Rolex World I was frustrated as there was so little meaningful history and content on the web regarding these men of such high achievement, so I was hellbent on sharing and showcasing thier stories. Today, my coverage of both men is far more extensive than anything else on the web!

This leads us to the image you are seeing below for the first time. On the far right we see Jacques-Yves cousteau, and he is talking to a man who looks a little bit like another lengendary Rolex Explorer  to me and that is Jacques Piccard, but I assure you he is not Piccard. 

Who is this mystery Rolex history man? It will soon be revealed to you by the team at Jake's Rolex World, in an upcoming Rolex history story. I will give you a clue: The story is about the life aquatic, and represents a MAJOR, MAJOR piece of largely undocumented Rolex history. Stay tunned for more...soon...

Saturday, November 3, 2018

Rolex Studio Shot Of The Day: David's Super Simple Submariner

...Rolex Studio Lume Shot Of The Day...

David's Super Simple Submariner
[Reference 5513]

Friday, November 2, 2018

Ted Williams The Greatest Hitter Who Ever Lived

...Rolex Ultra-Super Coolness...

Ted Williams

The Greatest Hitter Who Ever Lived

Two-Time Triple Crown Winner

Ted Williams is considered to be one of the greatest baseball legends that ever lived. Ted Williams Major League Baseball career spanned 21 years and the entire time he played left fielder for the Boston Red Sox. He began his major league career in 1939, and in 1942 had to leave to fight in World War II as a U.S. Marine Corps fighter-bomber pilot. He restarted his career in 1946, and continued through 1960. He was an All-Star nineteen times, and enjoyed a career batting average of .344, while hitting 521 home runs. 

Ted Williams was the last Major League Baseball player to bat over .400 in a single season, which occurred in 1941 when he hit .406. To this day, Ted Williams maintains the record for highest career batting average of anyone with 500 or more home runs. Ted Williams was an avid sport fisherman, as we see in this 1955 Rolex ad which appeared in Sports Illustrated.

1955 Ted Williams Rolex Magazine Ad

Ted williams is pictured above sporting the a Rolex Oyster model with a white dial. It appears to be a very similar model to the one Sir Edmund Hillary wore when he conquered Mount Everest just two years prior in 1953. 

When we think of Rolex brand ambassadors, or as Rolex referes to them as "Rolex Testimonee", we think of Roger Federer, Sir Jackie Stewart or Jean-Cluade Killy. We even think about Mercedes Gleitze, Björn Borg, or Sir Malcom Campbell, so it's interesting to also see one of the greatest baseball players to ever live as a vintage Rolex Testimonee.

This next Rolex Explorer also belonged to Ted Williams. It appears to be a 1960 Rolex Explorer model. The watch is unusual in that it has a Rolex Jubilee bracelet, since these models typically came with a Rolex Oyster bracelet.

In the photo below we see Ted Williams Rolex Explorer which is engraved on the outside of the case back with his name.

Ted Williams was in the absolute prime of his baseball career, when in 1942, in the middle of World War II, he was drafted into the Marine Corps and served as a Naval aviator. As a U.S. Naval aviator, Williams broke records in aerial gunnery and broke the all-time record in reflexes, coordination and visual reaction time.

In 1952, at the age of 33 Ted Williams was recalled from a list of inactive reserves to participate in the Korean War where he flew 39 combat missions.  In a twist of fate, during the Korean War, Ted Williams served in the same Marine Corps unit as John Glenn, and Williams ended up being John Glenn's wingman. Williams returned back to his baseball career in 1953.

Ted Williams and Babe Ruth

I borrowed this image from "Jake's Who Knew They Knew Each Other World?" This superb photos shows Ted Williams shaking hands with fellow Baseball legend, Babe Ruth. As mentioned above, During World War II Ted Williams was drafted into the Marine Corps, but in between military training was sent to Fenway Park to play on an all-star team managed by Babe Ruth. It was reported by newspapers that when the Babe met Williams, he said:

"Hiya, kid. You remind me a lot of myself. I love to hit. You're one of the most natural ballplayers I've ever seen, and if my record is broken, I hope you're the one to do it."

Ted Williams and Joe DiMaggio

Ted Williams is picture below with another one of his role models, Joltin' Joe DiMaggio.

President Kennedy grew up in Boston and was not only a big Red Sox fan, but also a great admirer of Ted Williams. In the photo below, taken at Fenway Park, Boston, in April of 1946, we see Ted Williams, Eddie Pellagrini, JFK and Hank Greenburg.

Ted Williams said that in his lifetime he never asked a baseball player for an autograph, with the exception of Babe Ruth.

Ty Cobb and Ted Williams

Here is a photo of Ty Cobb with Ted Williams who was one of his idols growing up.