I stumbled onto this fascinating video that attempts to answer the question of why Rolex watches are so expensive. Ironically, the video points out that the Rolex depreciation curve over a short period of time can actually result in being an appreciation curve.
On a personal note, it's alway interesting to me how other people perceive and communicate Rolex value-proposition ethos. Some of the details in this video are an oversimplification, but the overall message and conclusion seem to be accurate and on-point...
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.