ROLEX SMART WATCH
Eagle Eyes, Nick Gould recently discovered these four cool Rolex TV commercials that originally aired in 1977, which are all Fantasy Island' out...
ROLEX SMART WATCH
Eagle Eyes, Nick Gould recently discovered these four cool Rolex TV commercials that originally aired in 1977, which are all Fantasy Island' out...
"In 1948 the Swiss Federation of Watchmakers, now known as the Federation of the Swiss Watch Industry (FH), began work on an advertising campaign to raise the profile of Swiss watchmakers globally. The campaign needed an image that would make an immediate impact, communicating relatable aspects of watchmaking to a worldwide audience. They chose American illustrator Norman Rockwell for the job, and the result was an incredible painting of a boy, mesmerized by a watchmaker at the bench."
...Rolex Super Coolness...
Brad Pitt
Rocking a Custom Vintage Early 1970s Rolex
This is a most interesting story about Brad Pitt, who has long worn Rolex watches, but this one seems to be unique, and it's totally RAD...Eagle Eyes, Nick Gould discovered Brad rocking this most unusual vintage Rolex.
Brad Pitt is wearing a customized Rolex Oyster Perpetual, Reference 1530, that has had its date complication removed, and its dial repainted. At first glance, you would think this is a Rolex OysterQuartz, which I just published a huge story on named "The Complete History of ROLEX OYSTERQUARTZ".
Just to be clear, this watch is NOT an OysterQuartz model. IT is an Oyster Perpetual model with a mechanical Caliber 1575 movement, and man this is one cool looking watch. It looks so much better without the date, which arguably disrupted its balance and symmetry. This perfect balance brings to mind the standard Submariner model v. the Submariner Date. Just as Brad Pitt is super cool, so is this custom vintage Rolex. I also could not help but notice the customizer removed the "T SWISS T", which typically appeared on the bottom of these watch dials, which contributes to the simplicity of this watch, and also seems like it may have been by design...
The story of the Rolex 1530 is really interesting. My understanding is that Rolex developed this new case and bracelet design language for the OysterQuartz model in 1974, but decided to delay the introduction of the OysterQuartz until 1977. But Rolex wanted to test their sharp and ultra-modern new design language, so they made somewhere around 1,500 Reference 1530 models.
Brad purchased this watch from the Cloister Watch Company, which has a slogan of "Vintage timepieces reimagined with exceptional design and craftsmanship". does all the customs for Brad, which are done by Charlie Grey, who specializes in customizing vintage Rolex watches. My understanding is that Brat Pitt has a large collection of customized vintage Rolex watches.
You can see a bunch of video footage of Brad Pitt rocking this custom Rolex in a FORMULA 1 video entitled "Brad Pitt Drives an F1 Car For The First Time | Full Day With McLaren".
So Brad Pitt has a new mega hit movie that just came out named F1, and a new custom vintage Rolex...Some guys have all the luck...and skill...and great looks...and fame...and money...and everything...
Vogue Rolex Magazine Ad
1974 Princess Diana Vibe
One of my favorite things on Jake's Rolex World is when I discover a really cool vintage Rolex advertisement that was previously undocumented, and that is the case with this beauty that appeared in Vogue Magazine in 1974. I LOVE THIS AD, which features a cool Pucci outfit, and a model who kind of looks like Princess Diana—doesn't she!?!!
I recently learned J. Walter Thompson was responsible for somewhere around 90% of Rolex magazine ads during the 1970s and 1980s, so if you sense a British sensibility vibe in Rolex ads from that era this would explain it.