Wednesday, January 23, 2013

True Rolex LOVE In Boston


His and Hers Rolex Shot Of The Day

True Rolex LOVE In Boston
Beale's LV and Wife's Datejust

...The Look Of LOVE...


Sunday, January 20, 2013

Rolex Macro Shot Of The Day: Claus' LV Submariner Up Close


Rolex Macro Shot Of The Day
Claus' LV Submariner Up Close

The Rolex Ladies


The Rolex Ladies

Friday, January 18, 2013

Rolex Outdoor Shot Of The Day Hannes' GMT Master


Rolex Outdoor Shot Of The Day
Hannes' GMT Master

Tuesday, January 15, 2013

Rolex Wrist Shot Of The Day: Werner's Orange Hand Rolex Explorer II


Rolex Wrist Shot Of The Day
Werner's Orange Hand Rolex Explorer II

Monday, January 14, 2013

Christian Bale as Patrick Bateman in American Psycho...


...Academy Award Winning Order...

Christian Bale
Patrick Bateman in American Psycho
Two-Tone Rolex Datejust

Christian Bale is probably most famous for his role in playing Batman, and he has starred in other movies like Empire Of The Sun and The Machinist. Christian Bale is pictured below wearing a two-tone Datejust in American Psycho.

Sunday, January 13, 2013

...Rolex Macro Shot Of The Day... Platinum Yacht-Master Bezel


...Rolex Macro Shot Of The Day...

Platinum Yacht-Master Bezel

Thursday, January 10, 2013

Rolex Outdoor Shot Of The Day: Kurt's Yellow Gold Rolex GMT-Master


Rolex Outdoor Shot Of The Day
Kurt's Yellow Gold Rolex GMT-Master

Saturday, January 05, 2013

January 1973 Rolex Day-Date Ad...


Rolex Day-Date Ad
January 1973

This fascinating Rolex advertisement was published in a magazine in January of 1973, which was exactly 40 years ago. It is amazing how much Rolex advertising has changed over the last half century.



If Only These Walls Could Talk

Here is a higher-resolution photo of the executive offices at Rolex Headquarters in Geneva in 1973. It is clear, that at least back in 1973, Rolex was very proud and interested in their history. What I want to know, is where are all those photos today? I want to see them and learn more about the amazing history of Rolex.

Sunday, December 30, 2012

Stainless Steel & Platinum Yacht-Master Cobalt Blue Sunray Dial!!!


...Best New Rolex Model Of 2012 Award...

Stainless Steel & Platinum Yacht-Master

Cobalt Blue Sunray Dial
[40mm: Reference 116622]


As we all prepare for 2013, I thought it would make sense to take a look back and decide what the best new Rolex model was for 2012, and my favorite is the all-new Platinum & Stainless Steel Yachtmaster with Blue Dial. Why? Rolex very, very rarely introduces all-new models, but when they originally introduced the Yacht-Master in 1992 it was a Reference 16628 in 18kt gold, with a white dial and 3135 movement, which was the same movement used in the Rolex Submariner. 


All New Blue Dial Yacht-Master Photo By Jurgen

At BaselWorld in 1999 Rolex suprised everyone when the introduced the stainless steel and platinum version. Rolex refers to the combination of Stainless Steel and Platinum as Rolesium. This all-new model was the first to bring back the timeless Maxi Markers and fat hands. Since then Rolex has slowly returned all sports models to incorporate Maxi Markers and fat hands-Thank God!!! 

The stainless and platinum Yacht-Master dial and bezel were made out of platinum but, the challenge was that the watch had no contrast. It was beautiful but it looked albino and had no pop. That all changed this rear at BaselWorld when Rolex introduced the new 40mm Reference 116622 with a Cobalt Blue Sunray dial, which is just stunning. With this new version Rolex also updated the case design, by giving the Yacht-Master a Supercase, which means, they made the lugs much thicker.


If you want to learn more about the origins of the Rolex Yacht-Master be sure to check out my story titled, "The Complete History Of The Rolex Yacht-Master."