Showing posts with label Rolex King Midas. Show all posts
Showing posts with label Rolex King Midas. Show all posts

Friday, February 03, 2023

The Story of Elvis Presley's Rolex King Midas [Part 1 or 4]



I originally published this story on Jake's Rolex World 15 years ago—back in 2008 that featured exclusive photos that Elvis Presley's Graceland took for Jake's Rolex World. Since Elvis Presley's only child, Lisa Marie Presley recently passed away, this story has been getting a lot of attention so I thought it made sense to bring it back to the top and extend it significantly to also include my discover of Elvis rocking his Rolex Submariner. In many ways it seems surrealistic that Lisa Marie is gone, as she was like Rock n' Rolex Royalty, and just like her father, she died way too young...




The King's King

Elvis Presley 


Rolex King Midas & Rolex Submariner

I would like to thank Graceland for their extremely kind and gracious assistance with taking the exclusive photos of Elvis Presley's Limited Edition Rolex King Midas for Jake's Rolex Watch Blog. Elvis Presley is known as The King of Rock & Roll. Elvis Presley changed the world with his amazing music. Elvis was extremely handsome, charismatic and ultra-talented. 



Very few people knew Elvis wore a Rolex, but it was not just any Rolex. Elvis wore a limited edition Rolex King Midas (Model Reference Number 9630) which Rolex only made 1000 examples of. The King Midas at the time was the most expensive Rolex money could buy. As a matter of fact, in 1970 a Rolex Day-Date retailed for $1825 and a King Midas retailed for $2500. In 1975 a Day-Date retailed for $3300 and a King Midas retailed for $5500. 




This very, very rare limited edition Rolex King Midas was given to Elvis as a token of appreciation for playing 6 days of sold-out concerts in 1970 at the Houston Astrodome Livestock Show & Rodeo.





Elvis is pictured above with his Rolex King Midas in his right hand along with the special Rolex King Midas case that was shaped like an urn.


The fascinating video below shows Elvis in 1970 recording at MGM Studios, and if you've ever wondered why he was nicknamed "The King" this video spells it all out:


The following photos were recently taken by a Graceland photographer exclusively for Jake's Rolex Watch Blog. This first image has Elvis Presley's Limited Edition Yellow Gold Rolex King Midas on top of Elvis & Priscilla Presley's wedding bible. Lisa Marie Presley is in the photo with her father, Elvis Presley kissing her head. All the artifacts in these Graceland photos personally belonged to Elvis.


The Return of The King




As always, you can click on the images to get a better view.


Elvis' beautiful Limited Edition Rolex King Midas is pictured above with matching trademark custom Sunglasses. His custom 50th Anniversary Limited Edition Colt 45 is pictured on the left. In the photo below you see Elvis' Diamond TCB (Taking Care of Business in a Flash) pendant and on the far right you see Elvis' Denver Police Captain's badge next to his Hamilton watch.


In the 1970s Elvis became obsessed with Kung Fu and collecting badges. In Part 3 of The Story of Elvis Presley's Rolex King Midas we will explore Elvis' obsession with badges.


Elvis wore his Limited Edition Rolex King Midas quite a bit and it appears he wore it swimming or in a hot tub because it appears to have water damage on the dial. The King Midas was a hand wound watch that was not an Oyster.


Rolex made 1000 Original King Midas watches and Elvis owned and wore number 343, which ironically was a left handed special for south paws. The back in engraved and reads "To Elvis Presley From The Houston Livestock Show Officers 1970."


The original Limited Edition King Midas was NOT a Rolex Cellini. It had a standard Rolex Midas designation. The words King Midas were engraved on the side of the watch as seen below, and had a winding crown that was shaped like the sun.


When Rolex originally introduced the King Midas in the early 1960s it was the heaviest gold watch money could buy. Years later, Piaget came out with a model named the Piaget Polo that was three grams heavier.


The clasp had KING MIDAS BY ROLEX OF GENEVA etched into the clasp as seen below on Elvis' watch.


In Part 2 of The Story of Elvis Presley's Rolex King Midas, we will look closer at the design details of the Rolex King Midas.









Update: I originally published this story on September 3, 2017, and I just updated it with some great new content!






The King Of Rock & Roll


Elvis Presley 



Rolex Submariner


James Bond Reference 6538 'Big Crown' 



Elvis Presley passed away forty in 1977, but remains one of the most enduring and successful icons in history. Several days ago I published a fascinating detailed story about Elvis Presley and his Rolex King Midas watch from 1970

Today, I am very excited to to show you some photos of Elvis Presley from 1962 that show The King wearing his Rolex Submariner. The photos are from the Elvis Presley movie titled, Girls, Girls, Girls. Elvis is pictured below with the gorgeous Stella Stevens on the set of the movie, and notice Elvis is wearing a Rolex Submariner with a Big Crown!!! 


1962 was not only a great year for Elvis, but a great year in general. JFK was the President Of The United States, and all was good in the world...We typically think of Steve McQueen as The King Of Cool, or even Paul NewmanMiles Davis, and Robert Redford, but I think Elvis Presley exists in that same pantheon of Rolex coolness, and in 1962 was the coolest of all...In the close-up photo below, we see Elvis is wearing his Rolex Submariner on a nylon strap.


So why was I so freaked-out when I recently discovered undocumented photos of Elvis Presley wearing a Rolex Submariner? For many reasons!

First of all, Elvis Presley remains to this day, one of the most iconic men and most handsome men in modern history. Especially the younger Elvis from the early 1960s. This is something young Elvis Presley has in common with the Rolex Submariner, is they are both timeless, great looking icons. Also, I was fairly certain that Elvis wore more Rolex watches than just his King Midas, but nobody had ever spotted him wearing one. 

On a personal note, one of the greatest thrills is the adrenaline rush that comes when I discover a really famous cool person wearing a Rolex nobody has ever seen before. It is kind of like Rolex Spotting/Hunting at it's finest. A specific example of this would be when in 2011 I discovered the now famous photo of Pablo Picasso wearing his Rolex GMT-Master. I remember I almost fell out of my chair when I found it—same with the photos of Elvis Presley wearing a Submariner. It's almost like finding, long lost buried treasure that nobody even knows exists!!!


The photos above and below are from the movie titled Girls, Girls, Girls and shows Elvis singing on stage in a club in Hawaii. If you look closely in the photo above you see Elvis' Submariner, and in the photo below he is checking the time on his Rolex.





The photos above and below are also from Girls, Girls, Girls, and show Elvis wearing his Submariner.



Elvis Presley's movie, titled, Girls, Girls, Girls was filmed in Hawaii in 1962.










Big Crown Sub


1962 was an interesting year, and in the photo below from Girls, Girls, Girls, Elvis Presley is wearing a Rolex Submariner Reference 6538 "Big Crown".



I assume it is a mere coincidence, but on of the best-known, most iconic movies to date that features a man wearing a Rolex Submariner is the first James Bond movie, Dr. No, which also debuted in theaters in 1962. 


In the photos above, taken in 1962, we see Sean Connery playing James Bond wearing his 'Big Crown' Submariner, and in the photo below, taken the same year, we see Chuck Yeager wearing his 'Big Crown' Submariner.












Nick Gould recently discovered a photo of Elvis where he appears to be rocking a Rolex Datejust on an adjustable band, which is below. The telltale clues that suggest Elvis might be wearing a Rolex Datejust are the Cyclops Magnifier bubble on the crystal as well as the overall shape of the Oyster case. 



The image above MIGHT add a clue to to the watch below, as it is possible, I think, that the watch above could be a Rolex Day-Date?




...The King Of Rock and Roll...

TCB
Elvis Presley's 
Rolex Day-Date Surfaces
[Reference 1803]

On December 8, 2008, I originally published the story below about a purported Rolex Day-Date that belonged to Elvis Presley's, and at the time, I published an image of the engraving of the back which said: 


"Elvis. Merry Christmas. Your Pal. Col. Tom Parker."


The photo above is an exclusive photo of the hand-engraved back of Elvis Presley's Rolex Day-Date.




It turns out that Elvis Presley's Rolex Day-Date surfaced on November 23,  2008 and is was offered by the Christie's Auction House, and here is a photo of the watch. According to Christie's, Elvis Presley's manager, Colonel Tom Parker gave the Rolex to Elvis as a Christmas gift in 1976.




The following document was provided by Christie's Auction house as part of the provenance for the Elvis Presley watch, but on the day before the auction, Christie's withdrew the watch for unknown reasons.





Years ago I discovered the image below of a Rolex casebook that was reputed to be a gift from Elvis' manager, Colonel Tom Parker which he may have given Elvis as a Christmas gift, but I cannot confirm its authenticity. If you have photos of Elvis wearing a Rolex, please send them in and I will put them up.


In Chapter 2 named, The Midas Touch we will take a closer look at the Rolex King Midas Limited edition watch and discover its ethos.



Tuesday, May 04, 2010

Rolex Wrist Shot Of The Day:Leo's Limited Edition Rolex King Midas


Rolex Wrist Shot Of The Day
Fun In The Florida Sun
Leo's Limited Edition Rolex King Midas

Leo is wearing his original limited edition Rolex King Midas watch that Elvis Presley also wore.

Thursday, November 05, 2009

Rolex Studio Shot of the Day: Leo's Rolex King Midas & Badge...


Leo's Rolex King Midas & Badge
NYPD Blue

Leo (The Idle Swede) is my right-hand man on Jake's Rolex Watch Blog and Leo of course is a Rolex fanatic, but most people don't know he is also an Elvis fanatic. Elvis Presley wore an original Limited Edition (Individually Numbered 1 through 999) Rolex King Midas just like Leo's which is pictured below.

Elvis Presley was really, really into collecting Police badges for some bizarre reason so Leo (The Idle Swede) collects them as well as pictured below. Leo took this amazing Rolex studio shot which I love. You can learn all about Elvis Presley's Rolex King Midas and see exclusive photos of Elvis' actual watch that were shot for Jake's Rolex Watch Blog by Graceland in Memphis, Tennessee by clicking here.



Monday, July 13, 2009

Rolex Studio Shots of the Day: Leo's King Midas Rolex


Leo's King Midas Rolex

If you are not familiar with the Rolex King Midas Limited Edition and want to learn more about the Rolex King Midas start by clicking here.


Friday, January 30, 2009

Rolex Wrist Shot of the Year...Rolex King Midas...


King Of The Road

Leo (The Idle Swede) took this great wrist shot of his Rolex King Midas in his Rolls Royce driving through Boca Raton...Great Style Leo!!!

Saturday, January 10, 2009

Another Original Rolex King Midas...


Just for Leo (The Idle Swede)

John Goldberger, the author of 100 Superlative Rolex Watches, sent in this photo of his white Gold King Midas Rolex to put next to Leo's picture of his King Midas that we saw a few days ago.

By the way, Elvis Presley wore a King Midas and you can check out the Elvis Presley, King Midas story by clicking here.


Thursday, January 08, 2009

Rolex King Midas From The Idle Swede...


King Midas by Leo (The Idle Swede)

Monday, July 28, 2008

The Story of Elvis Presley's Rolex King Midas...


TCB

This is the story of a King and his Rolex Crown

Elvis Presley was not only the King of Rock and Roll, but a major trendsetter and fashion maven–and Elvis wore a very special Limited Edition Rolex King Midas. 

In this fascinating 4 part series, we will explore never before seen photos from Elvis Presley's home in Memphis, Tennessee know as Graceland.  

You will also see photos of Elvis Presley's favorite Rolex watch and for the first time in History you will get to see the inscription on the back of Elivis Presley's Rolex. You will also get to see some of the King's favorite personal possessions from the Graceland Collection.

Enjoy!!!

Jake Ehrlich

Part 1: The King's King

Saturday, July 26, 2008

The Story of Elvis Presley's Rolex King Midas [Part 2 of 4]


The Midas Touch

The Limited Edition Rolex King Midas is unlike any other Rolex, as was its packaging. In Rolex history, they only made three watches that were limited in edition and the King Midas was one of them.

The Limited Edition King Midas was first made available in 1964 and was based upon the mythological Greek King Midas, who had the golden touch. As legend has it, King Midas had the golden touch and everything he touched turned to gold.

The Midas Touch metaphor is suggestive of great success in a magical, mythological way, and when Rolex designed the outside box, they went with the Ancient Greek theme. As you can see the box has the Greek Key trim going around the bottom of it, which almost makes it look like a modern day Versace gift box, but Rolex did this when Versace, the Italian desiger, was a child.



Another unique design characteristic of the King Midas is that inside the outer box the watch was protected by a Greek Inspired Urn shaped wood box. This urn shaped watch box narrowed toward the bottom. The lid that sat on top of the urn had a graphic of King Midas sitting on his thrown with the Rolex Crown above it.


The urn tapered toward the base and the side walls had graphics of a Greek Chariot being pulled by Greek horses as well as Greek Warriors with swords and shields.


When you removed the decorative lid, the Limited Edition Rolex King Midas Watch appeared sitting upright in the box. The inside was lined with rich orange velvet.


If you remove the urn lid and look at the back of it, it reads MIDAS, BY ROLEX OF GENEVA.


When Rolex introduced the Limited Edition King Midas Rolex in 1964 it was the heaviest gold watch money could buy.


The King Midas has the words KING and MIDAS etched on either side of the sun shaped winding crown.






The band has an invisible double lock clasp and is a manual wind watch.


The King And I

Later in Rolex history, they made a Cellini model named the King Midas, but the original limited edition watch had no Cellini designation. The Original King Midas is considered a dress watch so it is not a waterproof Oyster.


The King Midas has great lines and was considered to be extremely modern when it was originally brought to market in 1964.








The Verso (back) of the original Limited Edition King Midas Rolex had a model number of 9630 which was etched on the back of the bracelet as seen below. The watch below which is number 504 belongs to my pal, Leo (The Idle Swede). When I first saw the King Midas, I thought it looked strange because it did not look like a traditional Rolex, and I must admit it has really grown on me over time.



Rolex payed a tremendous amount of attention to detail on the watch and beautifully etched, as seen below, the KING MIDAS BY ROLEX OF GENEVA designation on the back of the clasp.



The dial as pictured below was ultra simple and only had the Rolex Crown at 12 o'clock, two simple hands and the MIDAS designation written in Greek letters.


The King Midas is an eternal classic and the most famous person to wear a Limited Edition Rolex King Midas, as seen in Part 1 above, was Elvis Presley, also know as the King of Rock & Roll.


The side profile of the King Midas is particularly interesting. In the close-up macro shot below you really see how cool the pointed, sun-shaped winding crown looks, along withe the KING MIDAS designation.


In the next shot below you see how clean and streamlined the links are as they jut out of the body. The KING MIDAS was also the first Rolex that I know of that had a very flat back.


In the photo below, if you click on it for a bigger view, you will see how cool and beautiful the band integration design is.


In Part 3 which is named "The King's President," we will have some fun and take a look at The King with The President.