Monday, May 16, 2022

15th Anniversary Announcement: All New 5 Volume Rolex History Book Series Coming!!!!

15th Anniversary 


Hi Everybody!

It's hard to believe I've entered my 15th straight year of publishing Jake's Rolex World @, and to celebrate this momentous occasion, I have some superb news to share with you! 

I am finally coming out with a series of Books on Rolex History!!! As we see in the graphic above there will be 5 different books and there is a description at the bottom of this story on each book.

I was originally planning to write just one book, but once I hit the 1000 page threshold I realized I would need to break up my book into multiple volumes. The book artwork above and below are the original book artwork that show the front, rear and spine of the book.

Essentially, the original book idea was about the Founding Fathers of Rolex and how they built one of the most timeless, successful and prestigious brands in history. 

As mentioned, I was originally going to write just one book, but once I began putting the book together I soon realized one book could not hold all the information, so after a great deal of analysis and contemplation I decided to break it up into 5 separate volumes that cover the entire Rolex History Arc from the beginning of timekeeping up to today. 

I have probably read every book ever written on Rolex, and I can promise you this 5 volume series will radically surpass them!!!

To date, nobody has come even close to capturing Rolex's true history, which is my solemn commitment with this series...

Volume 1: The introductory volume for this upcoming series begins with a brief overview of the history of horology and timekeeping. It then goes into great detail on the life and times of Rolex Founder, Hans Wilsdorf. It offers all kinds of fascinating new insight on Rolex's development of the Rolex Oyster and Rolex Perpetual, and offers tremendous understanding into what made one of the most successful entrepreneurs in history (Hans Wilsdorf) tick.

Volume 2: Is focused on a Rolex executive who up until now people previously new very little about. This volume goes into detail on his background and how he began his career working for Rolex. The following is a short expert on our mystery man. 

 The Mysterious

Wizard of ROLEX

Switzerland has long been know for its mysterious neutrality, discretion and secrecy. This would include the Gnomes of Switzerland, which include Swiss bankers. But what about Rolex?

Imagine I told you there was a highly enigmatic, mysterious Swiss Marketing Wizard, responsible for the majority of Rolex’s success, including the development of the Rolex Submariner, SEA-DWELLER, Turn-O-Graph, Daytona, GMT-Master, Day-Date, Datejust, King Midas, & Tudor Monte Carlo, but nobody knows he ever existed—not even the people who run Rolex today even know much about him or would recognize a photo of him (like the one below)? 

That's right!?!! I believe out of all the people who view the photo below of the very cool mystery man, and unsung Rolex hero and marketing pioneer, with the cool aviator sunglasses nobody will recognize him!?!! If you recognize him, please prove me wrong, but I would be willing to bet not a single person who initially reads this story will recognize the man pictured below.

Mysterious Pioneering Rolex Marketing Director

What if I told you this Rolex marketing connoisseur (pictured above) was so discreet he evaded history, yet left an indelible imprint on Rolex's ethos & DNA, including the fact he was responsible for developing and bringing the following ultra-iconic Rolex watch models to market?:

  • 1945: Rolex Datejust
  • 1954: Rolex Explorer
  • 1954: Rolex Turn-O-Graph
  • 1954: Rolex Submariner
  • 1954: Rolex Millgauss
  • 1956: Rolex Day-Date
  • 1956: Rolex GMT-Master
  • 1957: Rolex President Bracelet
  • 1962: Rolex King Midas
  • 1963: Rolex Daytona
  • 1967: Rolex SEA-DWELLER
  • 1970: Tudor Monte Carlo
  • 1971: Rolex Explorer II

Sounds unbelievable, doesn’t it? It turns out reality IS stranger than fiction, as such a man existed, and his historical significance represents the holy grail missing Rolex nexus puzzle piece, which for the first time will be revealed and documented in great detail in this set of 5 Rolex History books...

Rolex Revelation

I must begin by thanking Dominique Jeanneret (pictured below) for sharing all of her kind assistance, gracious insight, photos and most importantly, making an indispensable contribution to this exceedingly timely and momentous Book. Dominique Jeanneret is the daughter of our previously mentioned mystery man, former Rolex Director and maverick marketing MAD MAN (literally), René-Paul Jeanneret, and she is also the goddaughter of Rolex Founder, Hans Wilsdorf

René-Paul Jeanneret's daughter, Dominique Jeanneret 

(Rolex Founder, Hans Wilsdorf's goddaughter) pictured above 

Dominique Jeanneret's first person accounting as a primary source with her highly insightful recollections and anecdotes regarding her father, René-Paul Jeanneret are invaluable as she witnessed many significant Rolex history events first-hand, which vividly come to life in this spectacular story...Dominique worked for Rolex U.S.A., back in the 1960s which I also cover...

Volume 3: Is ultra-fascinating, with a great deal of previously undocumented history on the development of the Rolex Professional Tool watches. All of these volumes have been very deeply researched an offer a completely new perspective on a great deal of Rolex history, as well as adding a new level of precision to the Rolex historical timeline.

Volume 4: Covers the André-Jean Heiniger reign and goes into great detail on how this maverick leader reinvented the Rolex brand and turned it into one of the most prestigious brands on earth today.

Volume 5: The last volume covers the reign of Patrick Heiniger and goes into detail on how he radically consolidated the brand, and rebuilt Rolex for the 21st Century. In this volume I also cover the history of Jake's Rolex World, and share a great deal of fascinating insight on what makes Rolex tick today.

Why I wrote this series of 5 books?

Around the time I was born, Rolex had a slogan that said “When a man has a world in his hands you expect to find a Rolex on his wrist.” 

For the first time in history, this book puts the entire history of Rolex in your hands. Every seminal moment; every key character; every epic and essential historic moment. This is Rolex history as it’s never been seen before. 

This book series will be the ultimate Rolex companion. It's hyper-engaging and will keep you enthralled for countless hours on end! If you think you’ve see it all in the world of Rolex history you’ll be pleasantly surprised with this book!!! 

This is Rolex’s story about what make them tick as well as my own Rolex journey that made me not only the metaphorical Rolex President of their fan club, but also my story of how I unearthed and shared their forgotten history in many ways...

Just to be clear, these books go far beyond everything I have published to date, and offer a much wider scope and breadth.

Print Book Size: 11 x 14 (will initially be exclusively available for purchase on

Apple Digital Book Size: 11 x 14 (will be available exclusively on the Apple Books Store, which will be viewable on any Mac, iPhone, or iPad.

The Apple Book books version look amazing and is optimized for viewing on an iPhone, so if you ever get stuck in line somewhere, time will fly by as you learn a great deal about Rolex's amazing history...

Book Style: Coffee Table Book with easy to read larger text and a zillion high quality photos. 

Chapters: 50+

Page Number: So far I am up beyond 1400 pages, and expect there to be at least 1500 pages when complete. This will break down to around 300 pages per volume.

Pricing: Yet to be determined.

Publication Date RoadmapI plan to publish both a printed paper version of my books as well as a digital version on the Apple Books platform. I think it is likely I will first publish a digital version. I also think with the digital version I will roll it out one volume per month until they are all available.

Current development status: The books are primarily complete. I am now working on fine-tuning all the amazing details.

As soon as I get closer to a first publication date, I will update this article and bring it back up to the top of If all goes as planned we could see the first volume made available digitally on Apple Books in the July 2022 timeframe.

Stefano Mazzariol Cream Colored Explorer II...

Stefano Mazzariol
Cream Colored Explorer II

This excellent photo from Stefano Mazzariol is of a first generation stainless steel Rolex Explorer II with a cream colored dial and white gold applied indices and matching hands. All later generation versions of this watch have a white dial with black applied indices with black hands.

Sunday, May 15, 2022

1962 Stein Eriksen Rolex Explorer Skiing Ad

Stein Eriksen


Rolex Explorer Skiing Ad
Winter Olympics Skiing Gold Medal Winner

Jean-Claude Killy's is the man people think of when they think of Rolex and Skiing, but the best Olympic Skier prior to Killy, was is Stein Eriksen. It is fascinating to realize that J.F.K., was the President Of The United States when this 1962 Rolex Explorer ad was published in magazines!!!

In the two photo below, we see Stein Eriken with his grandson, and we see him wearing his Rolex Explorer II.

"Be tough, be confident, but you will never be a whole person if you aren't humble."
–Stein Eriksen

Stein Eriksen was born in Norway and lived an amazing life!!! In the 1952 Winter Olympics, held in Oslo, Norway, he won the gold medal for Giant Slalom and Silver for Slalom. Stein Eriksen was born in 1927 and passed away in December 2015. The photo of him below taken at age 83!!! 

Stein Eriksen was also the first man to win three gold medals at the world championship which was held 61 years ago in Are in Sweden. He was the first skier to win Gold, in Slalom, Giant Slalom and Downhill at a single World Championship held in 1954.

Growing up Stein Eriksen was a gymnast which he incorporated into his skiing skills and he was the first skiing superstar. He is pictured below in the early 1950s. Stein Eriksen was a pioneer in modern skiing and his elegant skiing technique where he kept his legs, skis and boots together is considered to have have revolutionized freestyle skiing. 

With his gymnastics background, Stein Eriksen is renowned for inventing the freestyle skiing areal, which went on to become a freestyle skiing event.

Since Stein Eriksen was the pioneer of ariels, he must have seriously freaked-out spectators!!!

After Stein Eriken retired from professional skiing, he moved to the United States and served as the Director Of Skiing at Deer Valley Resort located in Park City, Utah.

Saturday, May 14, 2022

Rolex Lume Shot of the Month!!! Michael's Espresso GMT Master...

Rolex Lume Shot of the Month!!!

Michael's Espresso GMT Master

[Reference 1675]

Friday, May 13, 2022

DRAKE A Rolex Wrist Bling Fanatic...

...Rolex Rapper...


A Rolex Wrist-Bling Fanatic

Drake is and Grammy Award winning musician, and he is considered to be one of the top recording artists today. Drake was born and raised in Toronto, Canada, and was influenced by Kanye West, Jay Z, and Little Wayne.

One thing for sure, is that Drake is a Rolex fanatic of the highest order. He owns and wears many, many different Rolex watches.

Drake is pictured below wearing a vintage Rolex OysterQuartz, which is from the 1970s.

Drake is pictured below wearing a yellow gold Rolex Yacht-Master II at the NBA Finals in 2012.

The screenshot below is from Drake's music video for "The Motto", and as we see he is driving his car wearing two Rolex Watches...

The video above features Drake and Rihanna, which is one of my favorite Drake songs. Rihanna also wears many different Rolex models, and in the photo below we see her wearing a Rolex Day-Date on an Oyster Bracelet. 

Thursday, May 12, 2022

Lume Shot Of The Year: Rolex Explorer II Orange Hand

...Lume Shot Of The Day...

Gary's Rolex Explorer II Orange Hand

I couldn't make up my mind which way I like this image cropped, so I am sharing both with you ;-)

Wednesday, May 11, 2022

Rolex Batman

Rolex Batman

With a long-standing love of bats, 2008 Rolex Awards for Enterprise Laureate Rodrigo Medellín has spent the past 40 years protecting these universally feared mammals that he recognizes for their crucial role in pest control, seed dispersal and plant pollination. 

Through a mix of research, education and conservation activities, the man known as “the Bat Man of Mexico” and his Programme for the Conservation of Bats of Mexico have focused on the benefits derived from bats and expanded their activities to 28 of 32 Mexican states, 22 countries from continental Latin America and the Caribbean, as well as joining forces with people in Africa and Asia. 

Medellín claims that being recognized by the Rolex Awards, a pillar of the brand’s Perpetual Planet initiative, has been a life-changer.

Tuesday, May 10, 2022

1964 Rolex Swinging Ad...

1964 Rolex Swinging Ad
You're Going Into A Deep, Deep Rolex Sleep. A DEAPSEA Sleep ;-0

Monday, May 9, 2022

Robert Mitchum: A Lifetime Wearing Rolex...

...Rolex Coolness...

Robert Mitchum


Robert Mitchum in 1967 rocking his Rolex Explorer

Robert Mitchum wore Rolex watches for many years of his life. In 1962 he starred in the movie Cape Fear, and as we see below, he was wearing a Rolex. Steve McQueen is known for being the King Of Cool, and some would argue that Robert Mitchum was also the King Of Cool.

Robert Mitchum returned in the 1991 remake of Cape Fear, and in the photo below we see him wearing a stainless steel Rolex Datejust on a Jubilee Bracelet. Robert Mitchum co-starred in the remake with Nick Nolte and Robert De Niro.

Robert Mitchum is pictured below wearing a stainless steel Rolex Explorer.

Robert Mitchum's enjoyed an amazing career and starred in may famous movies. He is pictured below with Marylyn Monroe. 

The video interview below features Robert Mitchum being interviewed by Dick Cavett in 1971, and if you look closely you see Robert Mitchum sporing his Rolex Explorer. I highly recommend watching this complete interview which is amazing!!!

Sunday, May 8, 2022

Rolex Studio Shot of the Day: Eye of the Tiger Bejeweled Cosmograph Daytona

...Rolex Studio Shot of the Day...

Eye of the Tiger

Bejeweled Cosmograph Daytona

Rolex released this magnificent bejeweled at Basel World 2019 and I have to say it is a really stunning work of art. The level of detail and craftsmanship is awe-inspiring!!!