Saturday, May 23, 2026
Friday, May 22, 2026
Speaking of Beautiful Women Wearing Mens Rolex Watches...





Thursday, May 21, 2026
Yellow Gold Submariner
...Rolex Studio Shot Of The Day...
Yellow Gold Submariner
I remember when I first saw this yellow gold Rolex Submariner photo on Instagram which was published by The Rolex Boutique in Tel Aviv, Israel and it blew my mind...talk about timeless...and therein lies a paradox of Rolex in the sense they are excellent time keepers, but they look so good, they transcend time...
Wednesday, May 20, 2026
1968 Rolex Magazine Ad Black Bezel Japanese GMT-MASTER
1968 Rolex Magazine Ad
Black Bezel Japanese GMT-MASTER
Nick Gould recently discovered this super cool Japanese Rolex Magazine ad for the GMT-Master, and beside looking really great, it seem to be one of the first ads fro the all black bezel GMT-Master which I believe Rolex first introduced in 1967-1968.


Tuesday, May 19, 2026
Studio Shot Of The Day... EverRose Gold Yacht-Master
YACHT-MASTER
40MM: 18KT Everose Gold
Monday, May 18, 2026
Christie Brinkley Keeping The Time Of Her Life With Rolex....
& The Piano Man
Uptown Girl & Downtown Man
Timeless Beauty
Pictured below in 1985 we see Super Model Christie Brinkley wearing a Rolex Daytona, and at the end of this story, the last image you will see is Christie Brinkley four decades later, still wearing a Rolex Daytona! Christie Brinkley is one of the top Super Models in history...
Christie Brinkle fell in love with legendary singer and pianist Billy Joel and we see them together in the photo below taken in 1983.

Glass Houses



Sunday, May 17, 2026
The Story of Time By Rolex 1951 Documentary
Saturday, May 16, 2026
Rolex Macro Shot of the Month: Klaus' German Rolex Day-Date Dial
Klaus' German Rolex Day-Date Dial
Friday, May 15, 2026
Rolex Submariner Surfing Safari
Rolex Submariner
Surfing Safari
What's as cool/rad as a Rolex Submariner in the life aquatic? Is this a trick question, you ask!?!! Nope. The answer is SURFING. As The Beach Boys sang:
Let's go surfing now, everybody's learning how, come on and safari with me...
Rolex's history with surfing is fascinating. In the past they used to give out Rolex watches for participants who won Surfing championships. Nick Gould did some research and discovered they used to give lady surfers Datejust models, and men Submariner models as we see below with World Champion Surfer, Shaun Tomson.
A Rolex Submariner is the ultimate Surfing watch, and even though it was originally intended to be a diving watch, it is the ULTIMATE all-around watch for the life aquatic. Below is a fascinating Rolex Surfing ad from 1972 featuring a single red Submariner, which I recently discovered. Notice it is from Buenos Aires, Argentina...The two Rolex Surfing ads below are the ONLY ones I have ever seen, which leads me to believe that Rolex didn't think it was a lucrative market to advertise to, but damn they are COOL :-) In particular, I LOVE the illustration of the surfer on this first vintage Rolex ad...
A reader on the @Rolex.Magazine Instagram page mentioned the surfer in the add looks like Tom Cruise, with a short neck.
Single Red Submariner

Thursday, May 14, 2026
2012 Rolex Milgauss Ad
2012 Rolex Milgauss Ad









































































