Tuesday, October 22, 2024

Rolex Studio Shot of the Day...Coke GMT-Master II 1989


...Rolex Studio Shot of the Day...

Coke GMT-Master II

1989

One of the interesting Rolex watches that is no longer made is the Rolex "Coke" GMT-Master which is pictured below. The model below was made in 1989.

I am familiar with the Coke GMT-Master as I actually owned and wore one back in the late 1990s, which is pictured in the photo I took on my wrist. Yes, back in 1999 I was taking Rolex wrist shots...


The Coke GMT-Master debuted actually carried a dial name designation of "GMT-MASTER II", which remains to this day. The original "GMT-MASTER" kept time in two time zones concurrently. The "GMT-MASTER II", which Rolex introduced in 1982, features the ability to keep time in three different time zones as it features an independently controllable GMT-Hand.

Rolex discontinued the Coke GMT-Master years ago, but it remains popular, and many people wonder if Rolex will ever bring a similar model back. Back in March of 2024, our Captain Danny published an article on RolexMagazine.com that speculated about what a new GMT-Master with a Coke Bezel would look like, and the image below was featured in that article. It's safe to assume if Rolex brings back the Coke GMT-Master it would more than likely feature a ceramic bezel insert as well as a larger Triplock winding crown, which looks way better and more masculine than the more feminine and dainty winding crown found on the older models of Rolex GMT, including the Coke GMT pictured above.

So is it likely Rolex will bring back the Coke GMT-Master? You never know, with Rolex as they are always full of surprises and unpredictable.


Expedition Amazon - The Trek to Ausangate

 

 National Geographic +Rolex 

Rolex Perpetual Planet Initiative 

Expedition Amazon - The Trek to Ausangate 



Follow along as 33 members of the Rolex and National Geographic Perpetual Planet Amazon Expedition set out to summit Nevado Ausangate with the goal of installing the highest weather station in the tropical Andes. Towering nearly 6,400 metres (21,000 feet) above sea level, Ausangate is one of the tallest peaks in Peru and a primary source for the iconic Amazon River. Data from a weather station will help explorers better understand how climate change is affecting the glaciers, downstream communities, and the Amazon Basin. 

With 180-metre (600-foot) ice walls to climb, hidden crevasses to cross, and 60 bags of gear to carry at extreme altitude, installing the station near the summit is no easy task. Just what does it take to reach the top? Discover more of the Amazon’s incredible wildlife, nature, and communities through the immersive experience on NationalGeographic.com.

Sunday, October 20, 2024

Rolex Daytona Oyster Sotto


...Studio Shot Of The Day...

Rolex Daytona Oyster Sotto

Reference 6263

Starbucks Founder Howard Shultz wears a Paul Newman Rolex Oyster Sotto just like this one and I can't stop tripping on how beautiful this watch is, so I thought I would blow it up for a better view!!! Vintage Rolex is just soooooo RAD...


Saturday, October 19, 2024

Rolex Coolness: Niki Lauda



Formula 1 Legend

Niki Lauda
1949-2019


The Miracle Man

Niki Lauda's Formula 1 racing career saw the highest highs and the lowest lows and back in 2019 he breathed his last breath and stepped back into eternity. 


His story is an amazing example of great achievement in the eye of diversity. Niki was born Andreas Nikolaus "Niki" Lauda on February 22, 1949 in Vienna, Austria.


Niki Lauda is pictured below in 1973 racing a BMW 3.0CSL during the Spa 24 Hours.



Niki Lauda is pictured below racing in a BMW M1 in 1979 @ Zandvoort.






Niki Lauda's career racing achievement is amazing as he won the F1 World Championship three times (1975, 1977, & 1984). Niki Lauda raced for the Ferrari team from 1974 to 1977, and later moved to race for McLaren. He remains the only Formula 1 driver to have been a champion with both Ferrari and McLaren.

In 1976, a week prior to the German Grand Prix held at the treacherous Nurburgring Nordschleife track, Niki Lauda attempted to boycott the race due in large part to the lack of safety considerations and most of the other drives voted against Lauda, so the race was held.


In a bizarre twist of fate, Lauda's Ferrari swerved off the track because its rear suspension failed and his car hit an embankment and burst into flames, trapping Lauda in his car.



Before Lauda could be pulled out of his car, he suffered severe burns and inhaled highly toxic fumes which severly damaged his lungs and blood. Lauda went into a coma in the hospital and a priest administered last rites.


In what appeared to be nothing short of a miracle, Niki Lauda made it out of the coma and came back to life and even continued his racing career. In the photo below we see Niki Lauda awarding Arturo Merzario a yellow gold Rolex he won when setting pole position at the 1976 Monaco Grand Prix. Niki wanted to award Arturo the watch as a token of appreciation for saving his life.


Niki Lauda is pictured below with fellow legendary Formula 1 race car driver, Alain Prost who is sporting his two-tone Rolex Datejust.


In this next photo, taken on May 1, 1994 we see Niki Lauda speaking with McLaren Brazilian Formula One champion Ayrton Senna just hours before a tragic racing accident Senna's life. Ayrton Senna is still regarded as being on of the greatest Formula One drivers of all time as he won Formula One Championships on Team McLaren in 1988, 1990 and 1991. During the 1994 San Marino Grand Prix in Imola, Italy he was in an accident that took his life.


Niki Lauda is pictured below checking out a Mercedes SLR Roadster and he is wearing his vintage Big Red Panda Rolex Daytona.

In this next photo we see Niki Lauda sporting his Coke Rolex GMT-Master.



A Pocket-full Of Miracles

In 2008 Niki Lauda was 59 years old and married Birgit Wetzinger (pictured below) after a most unusual 4-year romance. A year after Niki Lauda started dating Birgit, he was diagnosed with kidney failure, and his then girlfriend, Birgit successfully donated one of her kidneys which saved Niki Lauda's life.


Niki Lauda is pictured below with fellow legendary Formula 1 racing legend, Sir Jackie Stewart who is a Rolex brand ambassador.





Niki Lauda's intense rivalry with fellow Formula 1 driver James Hunt was made into a movie by Ron Howard in 2013, and the movie was an international success.



Charlie Rose interviewed Ron Howard and Nicki Lauda when the movie "Rush" came out. The first video below is the full episode where Charlie interviews Ron Howard and Niki, and the second video below is just the interview with Nicki.


Friday, October 18, 2024

I WANT A GOOD WATCH!!! 1961 Rolex Submariner Brochure: Reference 5512


...Rolex Zeitgeist...

I WANT A GOOD WATCH!!!

Evergreen 1961 Rolex Submariner Brochure

[Reference 5512]

This super-cool, ultra-fascinating 1961 Rolex Submariner brochure perfectly sums up the raw core essence of Rolex and is one of my absolute favorite pieces of vintage Rolex collateral material! I would go so far as to say this quintessential timeless document is as close as Rolex has ever come to writing a constitution...

It was printed a year after the founder of Rolex, Hans Wilsdorf passed away—which means it was printed in a Twilight Zone, as Rolex was in the process of metamorphosing from a utilitarian "tool watch" brand into a luxury brand—in the same way daytime transitions into nighttime. In other words, this document was printed in the Rolex dusk. Dusk being the magical moments between sunset and nighttime where without electric light everything becomes essential shadow and all we see is romantic silhouette, contoured outlines and basic primal shapes.


Twilight is fascinating as it is often time otherworldly, as it is neither day nor night, but something in-between. I would be remiss if I didn't point out that this reminds me of Rod Serling's immortal opening words from The Twilight Zone when he said:

"You unlock this door with the key of imagination. Beyond it is another dimension: a dimension of sound, a dimension of sight, a dimension of mind. You’re moving into a land of both shadow and substance, of things and ideas. You’ve just crossed over into... the Twilight Zone."

Speaking of Rod Serling's Twilight Zone, it is fascinating that it was originally airing when this brochure was made at it ran from 1959 to 1964.

I believe this timeless document best reflects Hans Wilsdorf's brand ethos, essence and zeitgeist...Read it and decide for yourself...I think this pretty much perfectly sums it all up for Rolex!!!!

Notice on the page above it still says "Havana" since Rolex was still in Cuba, and also notice on the bottom of the right page below, it refers to the Rolex Submariner as being "designed for Deep Sea Diving and all Aquatic Activities. This document is a true Rolex Time Machine or Time Capsule—if ever there was one!!!



Thursday, October 17, 2024

Edgar Mitchell Rolex GMT-Master 1675: Auction House Interview


Edgar Mitchell, sixth man to walk on the moon.

NASA Astronaut Edgar Mitchell

Apollo-flown Rolex GMT-Master 1675

Behind The Scenes at the Auction House

— Exclusive — 

By Danny Crivello

When NASA astronaut Edgar Mitchell's GMT-Master that flew on Apollo 14 received a bid of half a million dollars this week, exceeding the estimate by $100,000, I decided to call Bobby Livingston, the executive vice-president at Boston-based RR Auction, which is consigning the astronaut's watch. 

After all, the bid still had another 10 days before it closed. The sky was the limit, or, rather, space.

"It's really looking great, Danny, but you never know," Livingston said. "You're trying to keep your expectations moderate. In my line of business, at least, we are very conservative about how we deal with things, and we'd rather exceed expectations," he said. 

Edgar Mitchell's Rolex GMT-Master 1675

Watch collectors are very familiar with Sotheby's, Phillips and Antiquorum for historically significant Rolex watches, like Paul Newman's personal Daytona which shattered records at Phillips seven years ago next week.

So, I wondered why Edgar Mitchell's daughter Karlyn had picked RR Auction to consign arguably the most important GMT-Master in Rolex history. After all, this is the first Rolex that flew to the moon.

"Our auction house sells a lot of astronaut-sourced materials," Livingston told me. "Edgar Mitchell was a client of ours in his lifetime, as well as Gene Cernan, Alan Bean and many of the Apollo astronaut moonwalkers, Dave Scott, Charlie Duke."  

NASA astronaut Edgar Mitchell

Livingston said he wasn't totally surprised when he received a call from Karlyn Mitchell whose father had sold many space-related items through the auction house during his lifetime. Still, excitement was in the air. "When you get a call like that, you get pretty excited when the children decide to sell," he told me.

As a matter of fact, Livingston was so excited, he had a visit scheduled within 24 hours of Karlyn Mitchell reaching out to RR Auction.

"These opportunites don't come often. The watch has never been on the market. This is coming directly from the daughter of the astronaut," Livingston said.

I could almost feel Livingston's pulse quicken as he said this. "The condition is gorgeous. The provenance is perfect. There's a letter from the astronaut. There are photos of him wearing it. It's got everything you want in a watch that went to the moon." 

In one of the black-and-white pictures I remember seeing of Edgar Mitchell, he is leaning over a table, carefully winding his Rolex during mission-prep. Or maybe was he setting the time? He wore the white astronaut suit, a NASA-logo patch strapped on his chest, the U.S. flag on his arm. On the table lying behind two big white astronaut gloves was a second Rolex.

I also remembered the story told among space and watch enthusiasts — a dangerous crossover — that Mitchell wanted each of his daughters to have an Apollo-flown wristwatch. Two daughters, two Rolex watches. Bingo.

So, I decided to ask Livingston whether another Edgar Mitchell Rolex will be auctioned off by Mitchell's second daughter Elizabeth. "I've not been approached about the second watch," he carefully said while weighing each word. 

I felt there was more to the story, but I didn't press. Livingston said, almost to appease me, the auction house's focus was on this watch.

Bobby Levingston, Executive Vice-President of RR Auction

The GMT-Master 1675 being auctioned is over 50 years old. Livingston told me the watch had mostly resided in a safe deposit box for years. "[Karlyn] wasn't eager to consign it. It was very sentimental to her," he said. "But she understood it had incredible value and it should get into the hands of the next generation of watch collectors and institutions that are going to take care of it."

As I finished speaking with him, Livingston admitted to me he wasn't a watch guy. I wish I could say I judged him, being the executive vice-president of such an important auction house — of such an important piece — but I didn't. I almost envied him, to be honest. He, unlike me, was free of this consuming passion. 

But then he added: "I just think it's fascinating, Danny, the crossover that exists between watch collecting and the space program. The government went with Omega, but the astronauts love their Rolex. I think that's wonderful that the astronauts themselves were watch enthusiasts."

Learn more about the auction here.

Astronaut Edgar Mitchell with wife and daughters.


Wednesday, October 16, 2024

Doctor Edgar Mitchell's GMT-Master, The First Documented Rolex to be Worn on the Moon to be auctioned...




If you have followed Jake's Rolex World over the past few decades, you know I have been passionately obsessed with capturing all of Rolex's Outer Space History. As a matter of fact, I have been working for years on putting together a series of 15 books, which have yet to be published, which cover the ENTIRE Rolex history Arc. 

My upcoming books are a veritable encyclopedia of Rolex history and I have one volume dedicated exclusively to Rolex's Conquest of Space, and below we see the working cover art for the book and it's named "Rolex, Space Conquest: From Switzerland to the Moon and Beyond, by Jake Ehrlich."



The Rolex Space Race

When many people think about NASA and Astronauts, they think about OMEGA watches, but the truth is many, many, many NASA astronauts chose Rolex to keep the time of their life personally, as well as in space and on the moon with Rolex watches. I think it would be safe to say if OMEGA was the choice of watch for Astronauts to wear in space, Rolex was the personal choice of Astronauts to wear in their everyday lives, as well as in space. 

Suffice it to say Jake's Rolex World today is the single largest repository of Rolex Space related history on the web, and that ranges from Rolex being worn on the moon, or on the International Space Station, as well as on the Space Shuttle. The image below is of a Rolex Pepsi GMT-Master floating in zero gravity about the International Space Station taken by Saudi Astronaut, Ali AlQarni, during the Ax-2 mission aboard the International Space Station in 2023.


“The vision recurs; the eastern sun has a second rise; history repeats her tale unconsciously, and goes off into a mystic rhyme; ages are prototypes of other ages, and the winding course of time brings us round to the same spot again.”  


—Mystic Rhyme (1845)


Rolex SPACE DWELLER

At one point Rolex actually made a rare model named the Space Dweller, but its older sibling named the Rolex SEA-DWELLER was made for Aquanauts who lived on the Ocean Floor. A Supreme irony is one of the rarest SINGLE RED SEA-DWELLERS actually made its way up to the International Space Station aboard the Space Shuttle Endeavor during Mission STS-118. The irony is this same SRSD was made by Rolex for the U.S. Navy SEALAB program for Dr. Joe MacInnis.



Rolex SPACE SHUTTLE

One of my favorite Rolex Space stories that come to mind covers NASA Astronaut, Dr. Leroy Chiao who I interviewed in 2008. Dr. Chiao is a really cool guy and is one of the most decorated astronauts in history. Dr. Chiao is pictured below as he prepares for take-off on the Russian Soyuz Rocket on its way to the International Space Station. 


In the picture above you first notice the American Flag on Dr. Chiao's arm, and if you zoom in close you notice the Pepsi GMT-Master on a Jubilee bracelet.




Rolex Apollo Astronauts

I have an exciting secret to share with you. This article focuses on Apollo 14 and Dr. Edgar Mitchell's GMT-Master, but I have some over-the-top, game-changing  crazy Rolex Apollo news coming up soon, that will forever change the moonscape for the Apollo moon missions, and I plan to reveal it soon on Jake's Rolex World, so stay tuned...Actually, I was saving it for my upcoming Rolex Space Conquest book, but I think it's too important not to share sooner than later. If you want to know the truth, I am terrible keeping secrets as I love sharing with people, so I am like a kid who keeps trying to open Christmas presents long before they are supposed to be opened...

Over the decades I have published many stories on Apollo 14's Moon Mission among many other NASA stories. I began chronicling Apollo 14 back in 2008, and I wrote a story that was updated many times named "Apollo 14, Rolex Moon Watches, Pepsi Rolex GMT Master", which I last updated on July 23, 2012


In the photo above we see the prime crew of the Apollo 14 lunar landing mission. Pictured from left to right we see mission commander, Stuart Roosa, Alan Shephard Jr., and lunar module pilot, Dr Edgar Mitchell.

On Friday, November 18, 2018, I published as story titled "Newly Discovered Video Confirms Pepsi GMT-Master Being Worn by Commander Stuart Roosa Aboard Apollo 14 CSM". That story was very exciting as I was the first to discover and document the fact that Roosa also wore a Rolex GMT-Master. Thus completing the trifecta of all 3 Apollo 14 NASA Astronauts rocking Pepsi Rolex GMT-Master models.

It turns out that all three Apollo 14 Astronauts wore Rolex Pepsi GMT-Master Models as their personal watches. In the image above we see Alan Shepherd Jr. wearing his GMT-Master as he posses with his fellow prime team members in front of the Saturn Rocket which would take them to the moon.

Again, on Tuesday, February 2, 2021 I published an article named "50th Anniversary, Apollo 14 Astronauts Prefer Pepsi GMT-Master", which among other things showcased how all 3 Apollo crew member wore Pepsi GMT-Master models as their personal watches, and at least 2 of them wore and depended on their personal GMT-Models while they flew to the moon and back.

Before we take a closer look at Dr. Edgar Michell's Rolex, let's take a closer look at the Apollo 14 mission. It turns out that all three Apollo 14 mission NASA Astronauts wore and chose to depend on the exact same model watch, which was a Rolex GMT-Master.


Dr. Edgar Mitchell


First, we see Dr. Edgar Mitchell rocking his Pepsi GMT-Master as he wore it on his right wrist. This is the same GMT-Master that is currently being auctioned.

NASA Apollo 14 Lunar Module Pilot Dr. Edgar Mitchell pictured in 1971 wearing his Pepsi GMT-Master he wore to the moon. (Photo: USN)


In this next photo we see Alan Shepard (light blue shirt) and Ed Mitchell (cap) on a geology field trip, at Craters of the Moon, Idaho on August 22, 1969. Notice that Ed Mitchell is wearing his trademark Pepsi Rolex GMT on his left wrist.




Alan Shepard 


Next up we see Apollo 14 Commander, Alan Shepard JR. rocking his Rolex GMT-Master.

NASA Apollo 14 Commander Alan Shepard pictured above on October 27, 1971 at the United Nations (Photo: AP/UN)

In the photo below taken on November 9, 1970, we see the Apollo 14 mission primary team at the cape, and Alan Shepard is rocking his GMT-Master on a watch strap.


In the photo below we get a crystal-clear positive identification shot of Alan Shepard rocking his GMT-Master.




Stuart Roosa


Next up we see Stuart Roosa wearing his GMT-Master, which is also flipped around, just like Alan Shephard's pictured above.

NASA Apollo 14 Command Module Pilot pictured wearing his Pepsi GMT-Master (Photo: AP/UN)



In that article I published the photographic evidence confirming Roosa wore his Rolex in the Command Service Module aboard Apollo 14, when I published the photo below:


In that article I wrote: "The newly discovered screenshot (pictured above) was originally filmed on February 7, 1971, as the CSM Kitty Hawk made its way back to earth. This photo shows Stuart Roosa wearing his Pepsi GMT-Master. It is a fact that all three Apollo 14 crew members wore Pepsi Rolex GMT-Master models, but this appears to be the first evidence that shows and confirms Roosa doing so!!!" I also included the screenshot below that shows NASA Command Pilot, Stuart Roosa wearing his Pepsi GMT-Master on his right wrist while working in the CSM.





Apollo 14 Mission

In the photo below we see Dr. Edgar Mitchell wearing his Pepsi GMT while training with fellow Apollo 14 Astronaut, Commander Alan Shepard.


In the next photo we see Alan Shepard rocking his Pepsi GMT-Master on his left wrist on a watch strap.




This next NASA photo is of the NASA Apollo 14 Lunar Module parked on the Moon surface which delivered Dr. Edgar Mitchell and Alan Shepard to the moon surface and returned them to the Service Module. Dr. Edgar Mitchell took the photo below of Alan Shepard on the moon surface, posing with the American flag, and in this photo we see Dr. Mitchell's shadow in the front of the photo.



Dr. Mitchell would go on to take the longest recorded moon walk in history which exceeded nine hours, during which he specifically stated that he wore his Pepsi GMT-Master on his right wrist.  

This next NASA photo is of the NASA Apollo 14 Lunar Module parked on the Moon surface which delivered Dr. Edgar Mitchell and Alan Shepard to the moon surface and returned them to the Service Module.



Dr. Edgar Mitchell's

Rolex GMT-Master
Moonwatch

Coming to Auction 

Today, we are witnessing another chapter being written in the Rolex Space Conquest History book as Dr. Edgar Mitchell's Rolex GMT-Master is in the process of being auctioned by RR Auction in the United States. This watch is only the second Rolex Moon watch to ever come to public auction, with the first being worn by Ronald Evans of Apollo 17. Ronald Evan's watch sold back on October 8, 2009 for $131,450.

Photo above of Dr. Edgar Mitchell's Rolex GMT-Master appears courtesy of RR Auction and shows Dr. Mitchels Pepsi GMT-Master which is a Reference 1675.


This is an interesting type of auction as RR Auction opened up the biding online  on September 26, 2024, while informing the world that the action would culminate on October 24, 2024 at 7PM EDT, and told the world that bidders must register and bid by 6PM EDT on October 24th to be allowed to bid in the final 30 minutes of the live auction.

NASA Apollo 14 Astronaut, Dr. Edger Mitchell pictured above putting on his Pepsi Rolex GMT-Master as he suits up to fly to the moon. It has always fascinated me that the red and blue bezel insert on the Pepsi GMT-Master along with the large white 5-minute markers always have always matched and reminded me of the American Flag, which we also see on Dr. Michell's left arm.



Fly Me To The Moon 

It's interesting to note Dr. Mitchell's Rolex GMT-Master is only the second lunar worn Rolex to be offered for public sale. Also, Dr. Mitchell was the sixth NASA Astronaut to walk on the moon. Also, it's assumed that Dr. Mitchell's Rolex was the first Rolex worn on the moon, but I am aware of additional evidence that suggests a different Rolex may have been previously to his on the Moon, but suffice it to say Mitchell's is definitely the first documented Rolex to date that was worn on the moon.


When the auction first went live, I think the first bid was in the low tens of thousands of dollars. Today, as I write this there have been 26 additional bids, and Dr. Mitchell's Rolex GMT-Master is now up over $500,000.00. This makes sense as this watch has an unusually strong provenance and historical significance, coupled with the fact that it's a really great looking watch.

Below we see a certificate of Authenticity that was signed by Dr. Edgar Mitchell confirming he wore his Pepsi GMT-Master on his moon mission about Apollo 14. 



Below we see a photo of the engraving on the back of Dr. Mitchell's Rolex and it reads: 

WORN BY 
CDR E. MITCHELL 
ON APOLLO 14. 1971. 
TO KARLIN —
MY DAUGHTER.



It's worth noting, as Eagle Eyed Horological Investigator, Nick Gould pointed out, Dr. Edgar Mitchell's Rolex GMT-Master carries a serial number of 2448767, which is extremely close to Ronald Evan's Rolex moon watch GMT-Master which features a serial number of 2448718, which indicates they were likely produced as part of the same production batch, and were likely delivered to them from Rolex U.S.A., who maintained a close relationship with many NASA Astronauts. Also, Mitchell's Rolex features a rare Rolex FlipLock bracelet locking system along with a dive watch extension, which means his GMT-Master was essentially had a Submariner Oyster Bracelet attached to it, which was common among the NASA astronauts to wear them this way. I assume Rolex customized these moon watches this way just for them.


Did Mitchell Wear his 
GMT-Master on the Moon? 

There is some controversy as to whether or not Dr. Edgar Mitchell actually wore his Rolex while he walked on the moon? I remember many years ago, hearing a story about how somebody had interviewed Dr. Mitchell and as the story went, Dr. Mitchell claimed he had worn his GMT-Master on his wrist, under his spacesuit during the longest recorded moonwalk in history. I also recall that Dr. Mitchell said he had given his GMT-Master to his daughter. 

So did he wear his GMT-Master on the moon, or not? I don't know for certain, but I think it's more than likely he did for multiple reasons. First, I would assume he would have wanted to keep it wound by wearing it on his wrist. Secondly, as we learn in the next section it was on his wrist when he was on the moon, in the command module.


In the photos below we witness Dr. Edgar Mitchell rocking his Pepsi GMT-Master on his right wrist in the Apollo 14 rocket control module.





On page 231, which covered day 9 of the Apollo 14 Moon Mission, we see a funny comment from Alan Sheppard, teasing Edgar Mitchell about how many watches he is wearing:






Apollo 14
Lunar Module Moon Lift-Off
February 6, 1971 18:48:42 UT
Lunar Module Pilot: Dr. Edgar Mitchell
Rolex GMT-Master

The following three photos show Dr. Edgar Mitchell and Alan Shepard as they take-off from the Moon surface to return to the Apollo 14 Command/Service Module in the Grumman-made Lunar Lander module named "Antares." During their moonwalk, Dr. Edgar Mitchell set the all-time record for the longest moonwalk at 9 hours and 17 minutes.

In this first image, we see Alan Shepard putting on his oxygen mask and if you study his facial expression you see a bit of trepidation. After all, he has just experienced the most euphoric experience of his life and he is likely exhausted phyically and mentally–kind of like the way you feel after a full-day of great skiing or snowboarding. He likely realizes if the Lunar Lander does not take-off, they would be stranded on the moon and likely die.



In the next photo we see Dr. Edgar Mitchell as he prepares the 33,000 pound (15,264kg) Lunar Module (LM) for takeoff–since he was the Lunar Module pilot. We see Dr. Edgar Mitchell wearing his Pepsi GMT Master on his right wrist and we get a clear view of his Rolex Oyster bracelet. He is wearing an Omega Speedmaster Chronograph on a velcro NASA Spec Black Nylon Strap on his left wrist.

In the past, Dr. Edgar Mitchell recalled that he wore his Pepsi Rolex GMT Master on the moonwalk, but there has never been any photographic proof to confirm this fact–until today!!!!


This next photo shows Dr. Edgar Mitchell and Alan Shepard very enthusiastically shaking hands in a euphoric and jubilant moment of exultation as they successfully take-off in the Lunar Module to return to the Service Module from the moon surface!!!!


Pictured below is Stu Roosa (left), Al Shepard (center) and Ed Mitchell (right) in the isolation van. Roosa is using a the microphone to talk to bystanders on February 9, 1971. Ed Mitchell is wearing his Rolex GMT on his right wrist in both the photo above and below.



Ed Mitchell is pictured below during a 15 day quarantine in the MSC Lunar Receiving Laboratory at the Lyndon Johnson Space Center in Houston Texas, holding a sample collection as he shows them to NASA management during a post-mission debrief with geologists on February 18, 1971. Ed is wearing his trademark Stainless Steel Pepsi Rolex GMT Master.


So once again, just to conclude, I think the preponderance of the evidence supports the fact he more than likely wore his Rolex on the moon. I mean think about it, we see photos of him putting it on his wrist just under his spacesuit, on the way to the moon.


Also, we see him in Apollo 14 wearing his Rolex, and we see him on the moon in the Lunar Module wearing his Rolex, not to mention when he got back to earth and was kept in quarantine he wore it the entire time. So if he that would have to mean that he wore it the entire time, except he would have taken it off for some bizarre reason just when he walked on the moon!?!!

Nick Gould and I were comparing notes as we reviewed my story and he shared a link with me to a great article on FratelloWatches.com about Dr. Edgar Mitchell's Rolex GMT-Master, which offered some great anecdotes.

The first anecdote said:

"Edgar was once asked about winding his watch during his flight, and he told the questioner, “I never worried about winding my watch because I wore a Rolex.” 

The second superb anecdote from Fratello said: 

"I got the chance to talk to Karlyn Mitchell, Edgar’s oldest daughter, who received the watch as a gift from her father on December 31st, 1979. Karlyn told me that her father loved the watch. He showed it to his family and explained how you could know the time in two different locations at a glance: “He loved the GMT (bezel) and told us that he could see the current time and Greenwich Mean Time at the same time.”

She told me that her dad wore his Rolex GMT-Master practically all the time. He even looked for an automatic winder for it. While we know that Edgar wore the watch during the mission due to photographic evidence as well as the Letter of Authenticity (LOA) stating that it flew to the Moon, Karlyn understands that her father wore it on the lunar surface.

The third great anecdote from Fratello said:

"Edgar was the first Moonwalker I ever visited back in 1999. I used to counsel Edgar on his collection over the years, as well as other Apollo-era astronauts. While they all kept souvenirs, I found that trying to explain the value and the need to establish proper provenance on those flown objects was like trying to explain to a landscaper that his shovel was an implement of great value. To the lunar voyagers, like the landscaper, such objects were considered tools of the trade. This made getting them to organize, catalog, and establish a value on the flown objects in their possession a herculean task."

This leads to the ambiguity of the engraving on the case back and the letter of authenticity. In 1979, Edgar had the Rolex case back engraved to state that he wore the watch “on Apollo 14.” For him, that meant it was worn on the lunar surface. He also dedicated it to Karlyn, his eldest daughter. Unfortunately, the jeweler misspelled her name by substituting an “i” instead of a “y.”  Edgar’s giving of this most personal of gifts has meant to world to Karlyn over all these years.

The typed letter of authenticity signed by Edgar, which verifies ownership and proves that this Rolex flew to the Moon, further adds to its rarity and provenance.