Wednesday, February 28, 2024

Rolex Studio Shot of the Day: Rolex Datejust from Rolex.com...


...Rolex Studio Shot Of The Day...

Rolex Datejust

Tuesday, February 27, 2024

David Sarnoff: 1950 Rolex Datejust Ad

...Rolex Pioneer...
General David Sarnoff
1950 Rolex Datejust Ad
Founder Of NBC

This Time Magazine Rolex magazine ad for the Rolex Datejust appeared in the September 18, 1950 edition and features David Sarnoff. David Sarnoff was and amazing pioneer in American commercial radio and TV and founded NBC (National Broadcasting Company) in 1925 which was the first radio network in the U.S.A.

At the beginning of World War II, David Sarnoff served on General Eisenhower's communications staff and arranged expanded radio circuits for NBC to transmit news from the invasion of France in June of 1944. Once in France, Sarnoff restored the Radio France station in Paris, which had been destroyed by the Germans and replaced it with a powerful radio transmitter that was able to reach all allied forces in Europe, and this all-new station was dubbed Radio Free Europe. General Eisenhower rewarded David Sarnoff by appointing him a Brigadier General and giving him a star for his participation in World War II.

When Rolex published this ad in 1950, David Sarnoff was in the process of pioneering the all-new color TV standard in the U.S.

Monday, February 26, 2024

Triplock Winding Crown: The Power of Three


Triplock Winding Crown
The Power of Three


Introduced in 1970 on the Sea-Dweller, our Triplock winding crown, with a triple lock that creates three sealed zones. As early as 1926, our Oyster case came with a screw-down crown to stop water, sweat or dust entering. In 1954, we devised the Twinlock winding crown and its added waterproof barrier to counter any incident that could harm a gasket on a dive. As for our Triplock winding crown, it is a further safeguard in the unlikely event of the crown unscrewing itself 11,000 metres (36,090 ft) down.

Sunday, February 25, 2024

Two Tone Jubilee Bracelet

 ...Rolex Studio Shot of the Day...

Two Tone
Jubilee Bracelet

Saturday, February 24, 2024

New Rolex Watchmaking Training Center Opens


Go to Rolex School
For Free 


Rolex is launching a free watchmaking school in Dallas, Texas, and will give each student $1,800 in stipend, in the latest sign of the swiss-watch industry's demand for qualified watchmakers despite record employment. 


No prior watchmaking knowledge or experience is required to apply, the brand said. 


 “We are accepting 15 students in the fall (September) and another 15 students in the spring (March). We have already received more than 40 applicants for our September 2024 cohort,” a representative at the Rolex Training Center said via email. 


The new Rolex watchmaking school, its second in the U.S. after the Lititz Watch Technicum in Pennsylvania, will hold its inaugural class in Sept. 2024. “Our program is the only one in the United States to focus a full six months on Rolex watches,” Rolex said. 


Each course culminates with a final exam at Rolex headquarters in Geneva. 

More than 4,400 new jobs were created in the Swiss watch industry last year. Rolex alone is listing over 250 job openings on its career website. The Crown counts over 9,000 employees, according to estimates.


Rolex launched a recruitment center in Bulle in December to staff a new production facility. The Swiss watch industry now totals more than 65,000 employees, a level that has not been reached since the 1970s.

To learn more or to apply to Rolex's new watchmaking training center, click here

Friday, February 23, 2024

Rolex Outdoor Shot of the Day: Nicolas' Rolex Submariner On A Marker Matching NATO


Nicolas' Rolex Submariner
On A Marker Matching NATO
[Reference 5508: No Crown Guard]

Thursday, February 22, 2024

Willie Nelson: The Kings of Country Music Wearing Rolex Series


The Kings of Country Music Wearing Rolex Series

...Rolex Super-Coolness...

Willie Nelson

An Amazing Career

With Rolex Keeping The Time Of His Life

I recently published the first story in a series named "The Kings Of Country Music Wearing Rolex Series", which covered the amazing career of Johnny Cash. Today, I am excited to share this story on Willie Nelson, and his brilliant career, which has included him him wearing multiple Rolex watches, including this yellow gold Rolex Day Date as pictured below.


Willie Nelson was born on April 30, 1933 in Abbott, Texas, and is an Country Music Legend who has written legendary hit songs like "Crazy" and "On The Road Again." Willy Nelson is picture above and below with his favorite guitar, which in nicknamed Trigger.


Willie Nelson has had many country mega-hits, and has worked with many other famous country music legends in his life. In the future, I will extent this story to cover much more of his amazing career achievements, as well as covering other Rolex watches he has worn in his life.





This next song was recorded on Willie Nelson's 70th Birthday, and it features Leon Russell, and most importantly the legendary Ray Charles. This is one of my favorite songs, and if you watch the facial expressions on Willie Nelson's face, you will notice he is extremely emotionally moved. I believe this is due to the fact he realizes that his great pal, Ray Charles is dying, and he is in awe of Ray's amazing command performance. Also the lyrics to "A Song For You" are also extremely emotionally moving and hauntingly prescient...


I love you in a place
Where there's no space or time
I love you for in my life
You are a friend of mine
And when my life is over
Remember when we were together
We were alone and
I was singing this song for you


Wednesday, February 21, 2024

First Rolex Cloisonné Dial Watch from 1949


First Rolex Cloisonné Dial Watch from 1949
Set All-Time Record at Christies Auction
Unique Reference 5029/5028

Back in June of 2014, Christies Auction house sold a unique 18KT gold Automatic Rolex watch, which featured a sweep center seconds hand, along with star numerals on a Cloisonné dial. This watch is believed to be the very first Rolex ever sold with a Cloisonné dial, and it sold for a record setting $1,242.040!!! 

The Cloisonné dial depicts a whale and a frigate in full sail cruising through stormy seas. The watch is also unusual in that it has an applied Rolex cornet in the 6 O'Clock position.



Christie's Lot Notes

The present Rolex cloisonne enamel wristwatch can arguably be considered one of the most important Rolex watches ever manufactured. The watch was last seen at these sale rooms in 2005 and since then locked away from the public. The case, only slightly tarnished then has now become completely oxidized after its 8 years in a safety deposit box. Since the watch made its last appearance at public auction in 1998 there has been a significant development in scholarship.

Today we believe this present wristwatch is not only the earliest known Rolex cloisonne enamel watch, manufactured in 1949, but also the only known dial to be fitted with the sought after star-set numerals. Every aspect of this watch is exceptionally rare. The size of the case is a massive 36mm. The gold dial is fitted with a full cloisonne enamel scene which covers the entire dial, not just filling two-thirds like many Rolex and other cloisonne wristwatches have. The Rolex crown fitted at the 6 o'clock position is the exact crown made by Rolex in 1949. The Rolex signature is hard enamel underneath the enamel glazing. The dial itself is a Stern Freres dial, although not signed as later Stern dials came to be. The counter enamel on the reverse of the gold dial is completely free of any restoration and shows clearly that it is applied over the 624 Stern order number. The way in which the numerals are applied to the dial are placed in the way in which only Stern were known for at the time. The hand-cut star numerals are that of Stern Freres model number 453, the applied faceted baton numerals at the quarters, Stern model number 276 and Rolex crown, Stern model number 49.

The spectacular quality of this wristwatch is difficult to express in words. The cloisonne enamel dial is by Marguerite Koch a famous artist from Geneva who at the time was also designing and creating dials for Patek Philippe and Vacheron Constantin. The reverse of the dial is almost identical to other known Patek Philippe dials numbered by Koch in a very similar way. The technique used to create the dial is very consistent with all other Koch's known dials. The colors and the exceptional miniature details that can be seen when examined under a microscope are mesmerizing. From the tiny specs of red and blue to the subtle shades of pinks and scarlet the colors blend harmoniously together creating a picture both mind blowing and stunningly beautiful. One can conclude that Rolex commissioned Marguerite Koch to design and create the dial and Stern then applied the Rolex signature and aspects such as the hand cut star numerals and Rolex crown at 6 o'clock.

Consigned by a prominent private collector the present watch is in outstanding condition and a true "Trophy Market" watch. There is no sign of any restoration to either side of the dial. The case has never been polished and supports beautifully the extraordinary and important cloisonne enamel creation. Cloisonne enamel dials are rare. Rolex cloisonne enamel dials are even rarer and to have an example covering the entire surface of the dial made by Marguerite Koch fitted with original star-set numerals and fitted into a 36mm case provides an exceptional opportunity to acquire a milestone in the history of watchmaking which will be treasured for eternity.

We are indebted to Eric Tortella for his assistance with the research of this incredible wristwatch.

Tuesday, February 20, 2024

...Rolex Coolness... Matt LeBlanc Stainless Steel Rolex Sumbariner

...Rolex Coolness...
Matt LeBlanc
Stainless Steel Rolex SEA-DWELLER
How You Doin'!?!?!

Matt LeBlanc is best known for his role as the beloved Joey Tribbiani on the Superhit, Friends. 


Matt starred in 236 episodes of Friends, which aired for 12 years from 1994-2006!!! 



Matt LeBlanc has been wearing his trademark stainless steel Rolex SEA-DWELLER for more than a decade. Matt has also been successful in movies, and was in Lost In Space, and Charlie's Angels.


Above Photo appears courtesy of Kirk McKoy of the Los Angeles Times




In this next photo Matt LeBlanc is wearing a modern LV "Hulk" Submariner.


In this next photo Matt LeBlanc is wearing a two-tone Rolex Daytona.




Monday, February 19, 2024

1966 Rolex Ladies Magazine Ad


...Rolex Hotness...

1966 Rolex Ladies Magazine Ad