I know! I know!!!! I still haven't taken down my festive "Happy Holidays" Header yet, but I just love Christmas Trees, and snowmen, and everything having to do with the holiday season. Don't worry, I'll swap it out soon. Speaking of festive, Jan from Germany sent in the photo below and said:
Hi Jake
I just discovered this photo today of King Harald V of Norway wearing his GMT-Master in his official photo from the Royal Norwegian family for 2024.
I was chatting with Nick Gould and he observed "King Harald has to be the oldest single owner of a GMT-Master!"
He is pictured above and below with his wife, Queen Sonja, and in the photo below taken in 1968 he is rocking the exact same Pepsi GMT-Master pictured above on his wrist. Of course, the fundamental difference in appearance is back in 1968 his Pepsi Bezel was still bright blue and red, and today the patina is so faded, it looks like its silver, almost looking like he is wearing a stainless steel and platinum YACHT-MASTER!
So I just watched Air America to get these screen grabs and it was a weird movie in the sense that it was supposed to take place in 1969 and the soundtrack was great, but the clothing, wardrobe and haircuts were totally 1990!?! Mel Gibson wore a Pepsi Rolex GMT-Master throughout the movie and many of the other actors were wearing Rolex watches in the movie.
It's Pepsi Time
Tequila Sunrise (1988)
Yellow Gold Rolex Submariner
Kurt Russell also wore a Rolex Datejust in Air American as pictured below next to Mel Gibson.
If you are a regular reader of Jake's Rolex World, your are undoubtedly likely familiar with the 1958 Rolex GMT-Master brochure pictured below, but have you ever wondered what it's genesis is? Particularly with the image of the navigator rocking the Rolex GMT-Master? Continue reading to find out below:
Nick Gould discovered the image below in the WatchLibrary.org, and it shows the original image, and from this we may infer that the GMT-Master was superimposed onto the wrist of the navigator. I asked Nick how he discovered the image and he said, "Was a random discovery". But now you know why I coined the term 'Eagle Eyes' as a nickname for Nick:
I translated the text from French to English and it says:
"must then, by means of buttons on the receiver - which functions as a calculating machine - bring the two points one on top of the other until they form only one in the form of a vertical line. At this point, he will note where on the scale this line is. He will obtain a number that he will find on a special map and corresponding to one of the arcs of a circle whose center is the main transmitter.
He will carry out a similar operation with a group of transmitters located, for example, on the coast of Greenland or Iceland. The place where the plane is located will then be determined by the place where the two lines intersect, corresponding to the two numbers noted on the scale of the cathode ray screen.
WATCHES ON BOARD
As it has been possible to judge from this simplified description of two essential elements of a transatlantic flight, the flight plan and navigation, the measurement of time is an absolute necessity on board an aircraft. This is why it is equipped with several watches or chronographs. In addition to his pocket chronograph, the navigator also has a fixed watch among the flight instruments at his disposal,"
My best guess is that Rolex Director, René-Paul Jeanneret probably saw this image when it was originally published, and thought it was perfect for conveying the value proposition of the GMT-Master. In all my years of studying Rolex Magazine and Newspaper images, I have rarely seen watches superimposed like this:
One such image is the Jean-Claude Killy Rolex Explorer II (Orange Hand) Reference 1655 Rolex Magazine ad pictured below, where we see the watch appears to have been superimposed on his wrist. I could be wrong, but it this image has always looks kind of strange to me.
I am not going to go into detail on this now, but in my upcoming book series in Volume 3, which is named, "THE COMPLETE HISTORY, ROLEX MAD MEN, VOLUME 3 OF 15: 1953-1963", I do a deep dive into the real hardcore history behind the GMT-Master, and showcase some amazing never before seen or published information that sheds tremendous light on its true Genesis, which is AMAZING!!!!
Including ALL Watches Worn In All James Bond Movies
The Definitive Guide
Chapter 1 Genesis–Ian Fleming's Dream
As 2025 unfolds we are headed into a new chapter in the world we all share. It's hard to believe Daniel Craig made his last James Bond film back in 2021, which was titled, "No Time To Die!" While the future is always uncertain, I think it's a great idea to hop in the Rolex Time Machine and go back to the beginning of the James Bond movie franchise...
Genesis
I originally set out to create a definitive list of all the watches worn in all the James Bond movies and tell the complete James Bond Rolex story, then I realized it would make sense to add all the movie posters. Then I thought it would make sense to include photos of the watches in the movies.
Then I started realizing I should–to the best of my ability–try to shed light on the story behind the James Bond films–so this article has really evolved into a history of the James Bond movies, with an emphasis on watches.
We must start at the beginning of the James Bond construct and examine who James Bond is and what he represents. You really have to go back to the beginning of moving pictures. Back before Television existed. Back to the original silent films.
Silent films changed the world forever. Human beings are basically vicarious creatures, meaning we often get as much of a thrill from observation and spectating as we do from playing or participating. This is why television and the world-wide-web are so popular. This is also because humans typically reason by analogy. When the original silent moving pictures first began, people were rumored to get up out of their seat and run out the door in horror because they could not understand the difference between a moving picture and the real thing!?!
King Kong [1933]
When sound came to movie theaters it changed everything. In order to understand James Bond you really have to understand the original King Kong from 1933. King Kong created the genre of an action, adventure, thriller, mystery. Of course there was the conflict between good and bad, as well as the love story between beauty and the beast.
The Power of Perception
The James Bond movie franchise is the most successful in history, and many of the stories behind the stories are as fascinating as the James Bond character. The James Bond character has not only become a cultural icon, but has captured the imagination of generations of viewers and readers across the globe, and in doing so James Bond became a true cultural phenomenon.
My uncle Christopher who is 57 years old put it best recently in a conversation when he said "When I was a kid, my father took me to see Sean Connery as James Bond and he said 'Son, James Bond is the ultimate man. Hopefully one day you will grow up to be like James Bond.'" This stuck with my uncle and had a huge affect on him.
As a matter of fact, I could not help but notice that my uncle owns two watches that he always wears. He owns the Omega Seamaster and the Omega Speedmaster Moon watch. I could not help but ask him if he bought the Seamaster and Speedmaster because it made him feel like he was James Bond and a NASA astronaut. My uncle looked at me and paused for a long moment and almost reluctantly replied "yes."
Ian Fleming
Let's begin by taking a look at the man who wrote the James Bond novels, British author, Ian Lancaster Fleming. Ian Fleming was born in Mayfair, London, England on May 28, 1908 and died on August 12, 1964. We see young Ian Fleming pictured below, long before he wrote his James Bond series of books.
Ian's father was a member of the English Parliament. Ian Fleming served in the British military during World War II in Naval Intelligence, and he is pictured below in his British Naval Uniform at the Admiralty in Room 39.
Ian Fleming wrote fourteen James Bond novels and nine short stories, and to a large extent, his James Bond character was based upon his own life experiences. Ian Fleming also wrote Chitty Chitty Bang Bang, which became another cultural icon.
Ian Fleming based James Bond in many ways on his own career and it could be argued that James Bond was Ian Fleming's alter-ego.
Ian Fleming wrote his James Bond books on his small Caribbean island home in Jamaica, which is pictured below. Ian Fleming's island paradise is 15 acres in size and his refuge was said to be the inspiration for hidden island lairs of the sinister madmen James Bond regularly encountered. Ian Fleming first discovered Jamaica during World War II, while attending a U-Boat Conference. The tropical environment of Jamaica was completely antithetical to England where he grew up in, and Fleming became enchanted with Jamaica. He was so impressed with the tropical beauty, he decided to build a house there, so in 1946, after the war ended, he purchased land in Oracabessa, Jamaica, which is located on the northern tip of the island, and built a large bungalow style house and named it Goldeneye. Ian Fleming came up with the name "Goldeneye" which was a name he used for a covert project he worked on during World War II.
Ian Fleming's Tropical Goldeneye Jamaican Home Pictured Above (Where He Wrote 14 James Bond Novels)
Ian Fleming wrote all fourteen of his James Bond books at Goldeneye home, and once said: "I wrote every one of the Bond thrillers here with the jalousies closed around me so that I would not be distracted by the birds and the flowers and the sunshine outside… Would these books have been born if I had not been living in the gorgeous vacuum of a Jamaican holiday? I doubt it." Ian Fleming's Golden Eye was perched above a coral reef, and Fleming loved snorkeling. He first discovered the beauty of diving when he covered a Jacques Cousteau diving expedition for the Sunday Times. A half-decade after Ian Fleming built Goldeneye, he decided to sit down to write his first spy novel, and he began writing Casino Royale, which featured James Bond. It took Ian Fleming two months to write Casino Royal, and every year thereafter, he would return from England at the beginning of each calendar year and write a new book.
The Literary James Bond
Ian Fleming wrote a total of Fourteen James Bond novels, as follows in date of manuscript completion (Not Movie Completion Dates): 1. Casino Royale (1953) 2. Live and Let Die (1954) 3. Moonraker (1955) 4. Diamonds Are Forever (1956) 5. From Russia with Love (1957) 6. Dr. No (1958) 7. Goldfinger (1959) 8. For Your Eyes Only (1960) 9. Thunderball (1961) 10. The Spy Who Loved Me (1962) 11. On Her Majesty's Secret Service (1963) 12. You Only Live Twice (1964) 13. The Man With The Golden Gun (1965) 14. Octopussy and The Living Daylights (1966) Ian Fleming also wrote Nine James Bond Short Stories: 1. From A View To A Kill (1959) 2. Quantum Of Solace (1959) 3. The Hildebrand Rarity (1960) 4. For Your Eyes Only (1960) 5. Risico (1960) 6. The Living Daylights (1962) 7. 007 in New York (1963) 8. The Property Of A Lady (1963) 9. Octopussy (1965)
List of All James Bond Films
To date there have been a total of 24 or 25 James Bond movies, depending on who you talk to. It is argued that the 1967 Casino Royale movie starring Peter Sellers was a spoof so some argue it doesn't count.
01. 1962 Dr. No [Sean Connery] 1st
02. 1963 From Russia with Love [Sean Connery] 2nd
03. 1964 Goldfinger [Sean Connery] 3rd
04. 1965 Thunderball [Sean Connery] 4th
05. 1967 You Only Live Twice [Sean Connery] 5th
06. 1967 Casino Royale [Peter Sellers] 1st
07. 1969 On Her Majesty's Secret Service [George Lazenby] 1st
08. 1971 Diamonds Are Forever [Sean Connery] 6th
09. 1973 Live and Let Die [Roger Moore] 1st
10. 1974 The Man with the Golden Gun [Roger Moore] 2nd
11. 1977 The Spy Who Loved Me [Roger Moore] 3rd
12. 1979 Moonraker [Roger Moore] 4th
13. 1981 For Your Eyes Only [Roger Moore] 5th
14. 1983 Octopussy [Roger Moore] 6th
15. 1984 Never Say Never Again [Sean Connery] 7th
16. 1985 A View To A Kill [Roger Moore] 7th
17. 1987 The Living Daylights [Timothy Dalton] 1st
18. 1989 License to Kill [Timothy Dalton] 2nd
19. 1995 GoldenEye [Pierce Brosnan] 1st
20. 1997 Tomorrow Never Dies [Pierce Brosnan] 2nd
21. 1999 The World Is Not Enough [Pierce Brosnan] 3rd
26. 2015 Spectre [Daniel Craig] 4rd 27. 2021 No Time to Die [Daniel Craig] 5th
List of All James Bond Actors
It is fascinating to note that both Sean Connery and Roger Moore both played James Bond seven times each...
Roger Moore: 7 Movies Appointed Knight Commander of the British Empire.
Sean Connery: 7 Movies Appointed Knight Commander of the British Empire.
Pierce Brosnan: 4 Movies
Timothy Dalton: 2 Movies
Daniel Craig: 5 Movies
George Lazenby: 1 Movie
Peter Sellers: 1 Movie
Ian Fleming's Rolex
Stainless Steel Rolex Explorer
Ian Fleming not only wrote that his James Bond Character wore a Rolex, but Ian himself wore a stainless steel Rolex Explorer as seen in the images below.
The images of Ian Fleming sporting his stainless steel Rolex Datejust above and below were taken at his home in the West Indies on Jamaica.
"A gentleman's choice of timepiece says as much about him as does his Saville Row suit."
–Ian Fleming
In this next painting from The National Portrait Gallery in London we see a portrait of Ian Fleming wearing his Rolex Explorer.
Ian Fleming is pictured below with Sean Connery, and Albert R. 'Cubby' Broccoli, and Henry Saltzman. Although Dr. No was the first James Bond book made into a full-length movie, Ian Fleming had already written ten James Bond novels, which were very successful in print.
Even U.S. President John F. Kennedy was a big fan of Ian Flemings writing. As a matter of fact, in a Life magazine article by Hugh Sidey in March of 1961, titled, "The President's Voracious Reading Habits", it claimed that JFK read news and books at 1,200 words per minute. In that article, it listed Ian Flemming's "From Russia With Love" as one of JFK's top ten favorite books.
It's a bit ironic that neither of the two producers of James Bond were British. Cubby Broccoli was American, and Harry Saltzman was Canadian.
Dr. No (1962)
Ian Fleming spent much time consulting on the set of the first three James Bond films, including Dr. No (1962), From Russia With Love (1963), and Goldfinger (1964). In these first two photos, we see Ian Fleming and Sean Connery on the beach in Jamaica on the set of Dr. No in 1962. Dr. No was Ian Flemming's sixth James Bond book.
It is interesting to note that when Sean Connery was first signed to play James Bond, Ian Fleming could not stand him, but once he saw how great a job Sean Connery did, he quickly became his biggest fan.
From Russia With Love (1963)
We see Ian Fleming pictured below on the set of From Russia With Love with Sean Connery.
Goldfinger (1964)
In the next photo (below) we see Sean Connery chatting with Ian Fleming on the set of Goldfinger with Shirley Eaton between them. If you click on the image for better detail, you notice Ian Fleming sporting his trademark Rolex Explorer (Reference 1016).
These next three images of Sean Connery consulting with Ian Fleming were taken on the set of Goldfinger.
Ian Fleming is pictured below on the set of Goldfinger with James Bond producers, Harry Saltzman (center) and Albert "Cubby" Broccoli (right).
Ian Fleming suffered from a heart attack and passed away in 1964. Ironically, he was in the prime of his life at the young age of 56. Some could argue it was sad he did not live to see the rest of his novels turned into movies, but one could argue the opposite. Ian Fleming summed it all up perfectly when he said:
"I have always smoked and drank too much. In fact, I have lived not too long, but too much. One day the Iron Crab will get me. Then I shall have died of living too much." –Ian Fleming
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
