Captain Danny texted me the photo below saying "Really impressed with the Ultra". I was kind of shocked by his image since when I first saw the Apple Ultra it instantly reminded me of the "Orange Hand" Rolex Explorer—as they both have that touch of safety orange 'Space Odyssey 2001 Retro kind of vibe. It was obviously just a coincidence Captain Danny was wearing his Orange Hand Explorer II, and took this G-Money image of it next to the Apple Watch Ultra, but Daaayuuum, this photo perfectly illustrates what I have been talking about this whole time...
Apple's first 'SMART TOOLWATCH" named The 'ULTRA' pictured above
next to the current Rolex Explorer II 'Orange Hand'.
As Captain Danny and I talked over text he mentioned he was on a layover in Hawaii and at the Ala Moana in Honolulu and he dropped by the Apple store. I asked him why he was impressed with the Ultra? He responded: "It’s unbelievably light and comfortable." The lightweight aspect is based upon the fact the case is made out of Titanium, and the fact that it's 49MM tall, and very thick, but lightweight is fascinating.
So what exactly constitutes a SMARTWatch? It is hard to say, but the idea is that it is wearable technology, that provides the wearer with important interactive information about their world. It can monitor biological functions like your pulse, and measure athletic fitness, as well as run powerful Apps. Why are SMARTWatches so potentially significant? Think about the difference between an old fashioned Nokia or Motorola StarTAC phone you were likely rockin' ten years ago, and an iPhone 5 you might be using to read this article today! The old-fashioned phones only made phone calls and did not run Apps. Comparing a Motorola StarTAC to an iPhone 5, would be like the difference between the Flinstones and The Jetson's, but look at how much things have changed in just the last decade, and the rate of technological achievement is growing exponentially!
Naysayers will say things like "Rolex Will NEVER come out with a Rolex Smartwatch. Rolex only makes old-fashioned mechanical watches, and would never consider doing anything else." I would point out this is not true. Rolex was part of the consortium that developed the Quartz watch under the BETA 21 program in the mid 1960s, and Rolex made Quartz watches for decades. Also, assuming Rolex is still in business 50 years from today, will Rolex watches in 2064 only keep time with just an old-fashioned, archaic mechanical movements? or will they offer SMART features, like the ability to unlock and start your car, or home, or office? My best guess is that at some point Rolex will have to enter the SMART Watch game, but the real question is, has Rolex been working on SMART technology all along, and have chosen not to implement it until the right time? After all, Rolex's R&D prowess is second to none, so it will be fascinating to see how Rolex approaches the future of the category it essentially created.
Are Rolex and Apple On An Inevitable Collision Course?
California's economy is the 8th largest economy in the world with a Gross State Product of $2 Trillion. In other words if California was a Country and not a state, it would have the eighth largest economy in the world. Apple is one of the crowned jewels of Silicon Valley in Northern California, along with other technological powerhouses like Google and Facebook, in the San Francisco Bay Area. Apple has $160 Billion (Not 160 Million, but 160 Billion with a Capital "B" dollars) in liquid cash in their bank account, and it appears they are looking to add their 9th product, which will be the Apple iWatch platform. The question is that if Apple is really successful with the iWatch platform, could it damage Rolex marketshare? Conventional wisdom might suggest it would not, but if only ten years ago, somebody said that Apple would displace and decimate dominant SMARTPhone makers like Nokia and Sony Ericsson, Palm and Motorola, nobody would have thought it likely, but that is the reality of Apple's strategic design and marketing prowess.
The Quartz Crisis
So what is really at stake potentially in this race for the SMARTWatch? It is hard to say exactly, but one thing is likely certain, and that is that Rolex is on a collision course with Apple, and what does this mean exactly? Well, as I previously mentioned a Swiss watch consortium named BETA 21, which included Rolex and Omega and Patek Philippe, along with many other manufactures, developed Quartz watch movement technology, but failed to figure out how to implement it effectively. Japanese manufactures including Seiko learned of this technological development and put all chips on red to rush to market with this technology. As a matter of fact, in 1964, Seiko become the official Olympic Games Timekeeper at the Tokyo Olympic Games using newly developed Sieko Quartz timing clocks. Four short hears later in 1968 Seiko successfully brought to market an electro-mechanical wrist watch, and in 1969, introduced the first commercially available Quartz watch, which featured the Calibre 35 movement. Many Japanese manufactures followed Seiko's lead, and the net result was that the Japanese watch manufactures achieved the equivalent of a Pearl Harbor bombing on Geneva, Switzerland. The result of which was that the Japanese destroyed and decimated two-thirds of the Swiss watch-making industry. Ironically at the time of this Japanese Swiss watchmaking decimation, Rolex was at the helm of Swiss watchmaking leadership under André Heiniger, and irocinally Rolex ended up being the key beneficiary of this watchmaking world war. This was likely due to the fact that Rolex founder, Hans Wilsdorf had so intelligently isolated Rolex's leadership position from the rest of the Swiss watch industry. The difference between what happened in the late 1960s and early 1970s, and the upcoming watchmaking world war, is that now it is ironically the American's going after the Swiss watchmaking industry (with immense Chinese manufacturing capacity), and this time it's Apple with $160 Billion dollars in their war chest. I'm not saying Rolex or that the Swiss watchmaking industry should be shaking in their boots, at least not yet, but if anybody can upset Swiss watchmaking leadership it would be Apple, particularly if Apple can get everybody who has an iPhone today, to wear an iWatch. Think about this for a minute; what percentage of people who wear Rolex watches today, carry and depend on iPhones? I rest my case. So is this all a really big deal, or is it much ado about nothing? As they say, Time Will Tell, but one thing is for sure, it will be awfully interesting to see how things unfold in the future. FratelloWatches.com recently published a fascinating story named "The Swiss Watch Industry Is Bankrupt"which was written by Jan Adriaanse, who is a Professor Of Turnaround Management affiliated with the Law School of Leiden University in The Netherlands. I very highly recommend reading Jan's article that explores the upcoming world war of SMARTWatches, and what exactly is at stake. There is also another interesting article I recommend reading named "Swiss-based watchmaker Swatch anticipating Apple's market entry by fighting for 'iWatch' trademark."
If Apple revolutionizes the wrist-watch, like they did with the iPhone, and tablet form-factors, what effect would this have on Rolex? It's hard to tell, but it looks like Apple may be working on delivering on the promise of a Dick-Tracy-like phone watch! The artist rendition below of what an Apple smartwatch might look like was created by Yrving Torrealba.
I am fascinated with the technical aspects of such a smartwatch. In particular, such a smartwatch would really kind of pick-up where quartz technology left off. Ironically, all the new Rolex watches now keep time almost as well as quartz watches, and it is a further irony that Rolex used to make quartz watches, but no longer does.
I wonder if we will ever see a Rolex smart watch? After all, Rolex is the greatest horological pioneer in history. Will Rolex pioneer, or rest on their laurels? Time will tell (pun intended ;-) Update: February 21, 2013.Apple was just granted a Patent for what appears to be an iWatch.
I am really excited because we just launched an amazing new product I have been working on designing for a few years, and it is named The BulletTrain SAFE Wallet for iPhone. The BulletTrain SAFE Wallet is pictured below, and it is a complete wallet replacement that offers amazing space savings while allowing you to finally get rid of your old-fashioned wallet.
As you can see in the photo below, the SAFE Wallet allows you to carry everything you need, in a beautifully streamlined, trim wallet that is really easy to use. In the photo below you see the contents of my SAFE Wallet which include house keys, a credit card, drivers license, VISA debit card, and a hundred dollar bill. This allows me to leave my home everyday, without having to carry a separate wallet, iPhone and keys.
In the next photo (below) you can see the SAFE Wallet for iPhone 5 next to a classic leather wallet with an iPhone 5 and house keys. The Ruby Red SAFE Wallet is carrying everything pictured next to it, in a space which is smaller than the leather wallet, when it is empty!!!
I believe the BulletTrain SAFE Wallet really reinvents the wallet for the 21st century. In the next photo below, we see the SAFE Wallet in BulletTrain Blue, and it is holding two credit cards, a drivers license, a hundred dollar bill and 6 business cards!!! That's a total of 10 cards, which all fit comfortably in the SAFE Wallet case!
The SAFE Wallet also has a built-in MagicStand™ which allows you to instantly place the SAFE Wallet in portrait or landscape on any flat surface, as you can see in the photo below.
As the designer of the BulletTrain SAFE Wallet, I have been testing prototypes for the last 6 months and I can't believe how useful and powerful the BulletTrain SAFE Wallet is!!!
As many of you know, I am not only a design fanatic, but I am also the CEO and designer for BulletTrain.com which makes some very innovative accessories for the Apple iPad and the Apple Wireless Keyboard and Magic Trackpad.
A reader of Jake's Rolex World and he sent in this email today:
Hi Jake,
I know you’re into great designs, check out this little gem being developed for the new iPod Nano.
I’ve pledged to secure my Lunatik and I can’t wait to receive it.
Kind regards
Perry
Here is my response:
Hi Perry,
I am familiar with the Lunatik, and saw their video earlier this week.
Maybe I am slow or just missing something, but can you please tell me why in the world you would want to wear an iPod Nano on you wrist?
It just does not make any sense to me and here is why:
First and foremost, the iPod Nano has no Bluetooth, so if you want to listen to music you have to have the headphone jack plug in your watch on your wrist!?!?!? This makes zero sense and strikes me as being extremely uncomfortable and it would ALWAYS get in the way.
The Nano does not play video, or have a phone or do anything except play music, or maybe play a slideshow, so what is the advantage of having it on your wrist?
Plus, if you want to see what time it is, you have to push a button to turn on the screen. This defeats the "at-a-glance" nature of wearing a wrist-watch.
Also, you have to recharge it all the time. The whole point of having an automatic watch is you don't have to wind it, and a quartz watch only needs to have its battery replaced every 5 years, but having a watch you have to plug-in every few days seems highly non-sensical to me.
It strikes me that the Lunatik is perfectly named in the sense you almost have to be one to waste your money on its novel design. In my opinion, from what I can tell so far, this product is a shining example of "design for design sake" which makes no sense to me. It's like putting a Cadillac medallion on the front of a Mercedes, or wearing ski gloves on the beach in Tahiti.
Speaking of the beach in Tahiti, another challenge is that the iPad Nano is not waterproof, so if you get it wet, it could ruin it.
Of course, as a designer, I am open-minded and realize, I might have this completely backwards, so please enlighten me as to why you or anybody would want to wear an iPod Nano on their wrist?
Warmest regards,
Jake
So if anybody wants to school me on what I am missing here, please do so in the comments or send me an email. Of course it is impressive they have already raised a quarter of a million dollars, when their goal was to raise only $15,000.
Apple will release the 4.0 iPhone version this summer and the iPad version will be available this coming fall. The all-new 4.0 Operating System offers:
Multitasking
Bluetooth keyboard support for the iPhone
Customizable Wallpaper
Application Folders
iBook Reader for iPhone that syncs with the iPad so you never loose your place
This new OS will revolutionize the iPhone and iPad and represents a huge step forward!!!
On iPad launch day which was this Saturday, I had a chance to check out the new iPad and I was very impressed, particularly for its future potential more as a consumption device than a creation device, which ironically makes it more like a TV than a computer...
In the not so distant future I will be doing a detailed review, but I thought I would share this image with you. One of the most interesting aspects of this image is seeing an old-world (29 years to be exact) Rolex magazine ad, meeting and being viewed on next generation Apple iPad technology...
The very fact you are reading this article means you are a digital content consumer and as Thomas Edison once said, "There is a way to do it better–find it!!!" and that day has come.
Mark my words; for decades to come, today will be remembered as the day that computers took their most significant step forward, and this is all due to the advent of the Apple iPad. Many people have been criticizing the Apple iPad saying things like you should stay away from it since it is a 1.0 version or that it lacks a camera.
This is all nonsense. If you really think about it, it is more of a 4.0 version of the iPhone–than anything else. 1.0 versions don't have more than a 150,000 applications that can run on them on launch day!!!
Apple was actually brilliant to create the first version for soccer moms and grandparents. That is really the beauty of the iPad is that anybody can just start using it. In the next iterations we will see it geared with features that geeks desire. The iPad weight only 1.5 pounds and can run for more than 10 hours on one charge. In many ways it is a laptop replacement and for most people will be a laptop and desktop replacement, and it starts at only $499!!!
As an online publisher, I am extremely excited because I think the ultimate way to read and explore Jake's Rolex World Magazine will be on the iPad. On the day of launch, Apple has signed up every single major publisher to distribute digital books through the iTunes store with the bizarre exception of Random House. GQ Magazine is extremely excited about the iPad and put together the following video that shows how the digital iPad version of iPad will work:
I must say that GQ seems to totally "get it" when it comes to the power of publishing on the iPad. As you can see, you will be able to access GQ's complete library and check out and search any prior published version of their magazine going back to the very beginning–and this is a complete game changer. Information now becomes static, persistent, searchable and bookmarkable!!! Of course Jake's Rolex World Magazine has been this way from day one since it has always been online, but it is interesting to see paper publications going digital.
Popular Mechanics has this very interesting video on the approach their design team took on developing their iPad version:
I don't want to confuse you, but the guy in the video above talks in this next video which was shot 3 months prior to the one above about their fascinating Mag+ platform. It is funny because if you look closely at 4:28 into the video there is a Rolex ad ;-)
All the big tech-reviewers have chimed-in and the absolute consensus is that the Apple iPad is amazing!!!
As many of you know, I am extremely excited for the introduction this weekend of the Apple iPad and I wrote a detailed review on why I believe the iPad will revolutionize publishing!!!! The Apple iPad will essentially turn Jake's Rolex World Magazine into a real digital magazine that can be viewed with all the benefits of a paper magazine or book, with the added features of being able to listen to podcasts and watching videos like the one below.
People ask me all the time if I plan to ever write a book or books on Rolex. They tell me if I write a book or books they would be happy to purchase them. My answer is no, I have zero plans to write paper books, but if you invest $499 in an iPad you can have the equivalent of about 50 free books on Jake Rolex World Magazine. Also, you are welcome to hit the Donate button located two feet down the page on the right sidebar if you would like to buy me a cup of coffee. You can also learn much, much more about why making a contribution to Jake's Rolex World Magazine helps support the acquiring and preservation of Rolex history.
Yesterday Apple officially showed off their revolutionary all-new tablet form-factor known as the iPad. Some people say it is a huge iPhone, and others say it is like a small laptop.
I think it is much, much, much more than just an oversized iPhone. I believe it will completely revolutionize digital publishing and if you are a fan of Jake's Rolex Watch Blog it will revolutionize the way you enjoy it.
The coolest part about the iPad form factor is that is only weighs 1.5 pounds and is a half-inch thin. It also has a 1024 x 768 screen with 132Pixels per inch on its IPS LED backlit LCD panel which means it will look great!!!
In my mind, Jake's Rolex Watch Blog is the only real online magazine on the web. I did not say I thought it was the only Rolex magazine online, I said it is the only actual online magazine. Most online magazines have tiny images you have to click on and reading a detailed story requires you to click through many, many pages.
Jake's Rolex Watch Blog is the only large format photo magazine I know of on the web. To me it is like combining the best of the old LIFE Magazine with National Geographic and People Magazine, all with huge colorful photos that tell the story well. Readers ask me all the time if I intend to do print books and the answer is NO!!!!!!!! You can't update books with new information and books don't allow you to listen to podcast interviews or watch high-resolution movies. Books are also expensive and terrible for the environment.
Don't get me wrong, I like books, I just personally prefer to view content digitally and that is what is so great about the iPad. You can sit in front of the fireplace on a cold winter evening and surf the web, or read about great Rolex history on Jake's Rolex Watch Blog.
Steve Jobs Showing Off The All-New iPad in San Francisco
So let's take a closer look at the all-new Apple iPad. It starts at just $499 for a 16GB version which is amazing!!! Depending on how you spec it, you will be able to spend up to $829 for one with 3G and 64GB of Storage. All iPad models come with 802.11n wi-fi which is fine for people who don't travel much, but if you commute or travel a lot, you can get an unlimited 3G data plan for only $30 per month, or if you don't need that much bandwidth, they offer a 250MB plan for $15 per month.
The cool thing is that neither plan requires any kind of contract, so you can turn it on and off whenever you want. ATT is also offering free WiFi spot access for iPads. On of the unanswered questions is how much is ATT going to charge for iPhone tethering? I imagine it would be close to the same pricing as the options for the iPad, so if you already have and iPhone, when ATT begins offering 3G Data tethering it might make more sense to use your iPhone 3G connection for the iPad, because you could also tether it to a Macbook or other laptop.
The iPad works just like an iPhone in the sense that you use your fingers to do just about everything. As you can see from the photo below, the form-factor is stunningly cool, simple and elegant. The iPad measures 7.5 inches wide x 10 inches tall x .5 inches thick.
The side view below really shows off how cool the all-new iPad is:
As you can see in the following images, the all-new iPad should be the ultimate web-surfing device.
One of the obvious question is whether or not the iPad can really replace a laptop? I think the answer is simple. It really depends on what you do. I would never try to publish Jake's Rolex Watch Blog using an iPad, but if you just surf the web and do light email, it should be great.
I believe among other things, the iPad will slaughter the Netbook market and a good part of the laptop market, including Apple's own Macbook line. I think the iPad will be really popular with guys, but also very popular with women because they can easily travel with it in their purse. This is a huge benefit for the ladies because they no longer have to carry around a separate goofy laptop bag.
I think it will also be great as a digital book and magazine reader. In other words, the Amazon Kindle book reader just got blown to smithereens!!!! Just one of the amazing advantages the iPad has over the Kindle is that it has a vivid color backlit screen v. the Kindle having a stupid, small, black and white screen with ZERO backlighting.
In other worlds, if you want to read in bed at night in the dark with the Kindle, you can't because it has no backlight, whereas the iPad has an ultra-bright, super-high-contrast screen with strong LED backlighting. Not to mention, the iPad is black with a fine chromed edge with an aluminum body and real glass where the Kindle is all plastic and beige!!! Beige is so 1995!!!
In this next Sizemodo comparison from Gizmodo, you can see a great size comparison between the Apple iPhone, Amazon Kindle and Apple iPad, which obviously speaks volumes.
Also, if you are a serious photographer, you can use the iPad as a portable digital photo viewer and storage device, so you can travel light, but still be able to check out your images as well as be able to upload or email them.
In the future I will write a review of the iPad to share my real-world observations with you, but I think the iPad is going to revolutionize computing and digital publication. Apple has a great overview movie and you can alsowatch the Steve Jobs iPad Introduction Keynote with took place in San francisco. The iPad also runs almost all of the 140,000 currently available iPhone apps!!!!!!!
Here is a video from Engadget that shows how blazingly fast the iPad is. Apple brough a company that made its own chips so Apple could design their own chips and the fruits of that effort are in the iPad. Namely the all-new Apple i4 Processor, and man does it fly!!!!!!!
By the way, for anybody that complains that the iPad lacks cameras or any other significant features, remember that Leonardo da Vinci said that "Simplicity is the ultimate sophistication" and I argue it's smart of Apple to make the 1st generation version as bullet-proof and simple as possible. They can, and will add additional functionality in future generations.
PC Magazine
"What this thing can do is Mind-Boggling!!!"
Tim Gideon, from PC Magazine reviewed the iPad and said "First off, what this thing can do is mind-boggling!!!" He continues: "New apps and games developed specifically for the iPad do amazing things with the additional screen real estate, but if you think it's just a toy, you're wrong."
A Serious Game Changer
The iPad heralds in a whole new generation of computing. Basically, in the world of computing and publishing, the ceiling just became the new floor. It is almost difficult for me to express in words how profound the impact the iPad will have on the world will be!!!
No, the iPad is not just another Microsoft Tablet, or a netbook killer. The challenge in the past, the iPad overcomes is with the ultra-simple and fun user-interface, coupled with an extremely cool looking aesthetic and a lightning fast processor that allows everything happen in real time.
For instance, in the book reader, you go to turn the page, and it turns just like a real book–in other words, there is zero delay. Not to mention, there is almost zero learning curve and if you have an iPhone or iPod touch, there is zero learning curve.
The Ultimate Learning Tool
First, let's examine the impact it will have on education. There is or was a movement in the world named One Laptop Per Child. The idea, is that if somebody could figure out a way to make a very simple laptop that was indestructible and dependable, and would cost only $100 to make, that if every child on planted earth received one, it would not only level the playing field, but significantly improve the overall education level or humanity, in the short and long term. The notion that a rising tide should lift all boats. The idea was noble, but the actual product left much to be desired.
Fast forward several years to the iPad. I argue the iPad delivers on the dream of 1 Laptop Per Child, except it will be 1 iPad Per Child, not only in wealthy countries but it will also become the standard in third world countries. Why? Because the iPad will replace ALL school textbooks, and even paper for taking notes, and even using as an art tool for doing things like finger-painting and drawing.
The current iPad with 16GB of RAM and Wi-Fi is only $499 retail, and with a student discount it will probably be $449. With Moore's law, and a very-high adoption rate, the same model a year from now will be half the price. In two years, following Moore's law and with economies of scale, the same machine will probably retail for around $125 and eventually $100.
Instead of children breaking their backs with a backpack full of heavy, expensive books, and notebooks, they will carry just an iPad. Teachers will be able to create and distribute coursework digitally over the internet.
Probably the most important thing, is all students gain the ability to simply educate themselves with extremely powerful tools like Wikipedia. Pretty soon, for the first time in history, we will have a level playing-field where the only limitation to anybody's education will be their curiosity and desire to learn.
Tremendous Green Environmental Impact
Imagine all the paper and toxic ink that will be saved by distributing books and magazines so they can be read on an iPad!!! Also, you can't read a book, or magazine or newspaper in bed in the dark in bed, or on a dark airplane, but you will be able to with the iPad.
Leo and I are in the process of significantly overhauling every aspect of Jake's Rolex World and we will be optimizing EVERYTHING around being as easy as possible to use on the iPad. Think about the possibilities!?!
The iPad Potential For Rolex Enthusiasts
Today, I know many Rolex Authorized Dealers send their employees and sales-people to Jake's Rolex World to educate them about Rolex history which gives them many excellent stories they can pass along to customers, not to mention it allows them to speak more intelligently, insightfully and passionately about Rolex. AD's also have their sales-people listen to our podcasts to improve their understanding and knowledge of Rolex.
We are also underway with an extremely ambitions project to build a world-class database and Rolex Reference Library that will contain high-resolution photos of every Rolex ever made, all shot in 3-D, so you as an end-user will be able to spin them around and examine all the great detail.
As and end-user you will be able to view Everything Rolex however you wish. So as an example, you will be able to view all the Rolex historical ads, by model, or in chronological order. The coolest aspect is that, we will be taking an open-source approach, so anybody will be able to contribute to or benefit from the library.
What does this have to do with the iPad? I imagine the Apple iPad as being the ultimate tool for exploring all this rich Rolex History. If we get half-way, where we intend to go with this project, everybody, including AD's, Vintage Rolex Dealers, and Collectors and Enthusiasts will all be able to access everything from one kindergarden-simple User-Interface, from the web, on an iPad.
And yes, it has crossed my mind to bundle this all as an iPad application that can be accessed on the iPad without a persistent internet connection, and of course, whenever you wished to update the app data, so long as you have an internet connection, you would be able to.
The greatest challenge is that I am absolutely committed to keeping all this rich history and data free to everybody. If it is not free to everybody, it is not worth doing. The days of exclusivity are over. Taking an inclusive approach is where the best days ahead will be found.
The online Rolex community is still very-much in its infancy, if not still in the incubator, but it never ceases to amaze me how powerful a tool the internet has become as a mechanism for sharing valuable information and making new friends who share our interests. These are truly amazing times to be living in, and I believe the Apple iPad will go down in history as the most revolutionary platform that completely transformed and delivered on the promise of the internet and computing in general, as well as the helping humanity achieve much higher levels of knowledge, understanding and education!!!!
Captain Piccard on iPhone Love
Sir Patrick Stewart who was the Captain on the Star Trek does not like Twitter, but Methinks he will love the iPad!!! It is fascinating to consider the dude who played the captain of the Enterprise on TV had all these tech-toy props that showed how cool the future would be, then fast-forward a few short years later and he is an iPhone junkie and he is talking about how the iPhone is so much more powerful than anything from Star Trek!?! Live long and prosper!!!!
Charlie Rose On iPad
Walt Mossberg, Michael Arrington & David Carr had the chance to sit down with Charlie Rose and discuss the implication of the future for the iPad.
Update: On February 10, 2010 Interview Magazine put together this video to show what its magazine would look like on the iPad:
Wired Magazine's Wired Reader
Update: Here is Wired's idea of how their magazine will look on the iPad using software named Wired Reader which uses Adobe Air. I am not certain how they plan to run this application on an iPad, since Apple does not appear to intend to support Adobe Flash on the iPad. On Jake's Rolex World Magazine we intend to use the exact same user interface for the Desktop/Laptop version as well as the iPad. It does not make sense to me to have to have 3 or 4 different versions of the same "Experience."
Reinventing The Book & Magazine
In the next two videos we see the CEO of Penguin books, John Makinson talking about the future of his books and in the video below he shows off just how amazing an ebook can be on the ipad!!!
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
