Wednesday, January 30, 2019

2019 24 Hours of Daytona

2019 Rolex 24

Hours of Daytona

A Very Rainy Rolex Race

Rolex has been a sponsor of the Daytona 24 Hours endurance race since 1966 and has remained the title sponsor since 1992. A really cool feature of the 24 Hours of Daytona is that the winners not only get a trophy, but they also receive a highly coveted specially engraved Rolex Daytona two-tine wrist watch that commemorates their win!

The 24 Hours of Daytona race was run this past weekend and in the photo below we see the winners trophy along with the Rolex Daytona watch prize.

This years Rolex 24 Hours at Daytona experienced torrential rain, which caused the race to be cut short by 10 minutes as visibility was reduced to almost zero as seen in the tweet below:

As we see in the photo above the weather was somewhat cooperative at the beginning of the race, but it kept getting worse. The race authorities had to stop the race one, and tried to restart it later, but ended up having to stop it with a second red flag only 10 minutes before the 24 hours ending...

The Rolex 24 of Daytona is an endurance race that was run on January 26-27 at the Daytona International Speedway which is located in Daytona Beach, Florida. The course course consists of a 12-turn track that is 3.56 miles long, which is made up of areas of the NASCAR tri-oval as well as the infield road course.

In the photo above we see the Cadillac DPi.CR

2019 represented the 57th running of the Rolex 24 Hours of Daytona. The race was called short just 10 minutes short of 24 hours as the torrential downpour caused severe flooding.

The 2019 24 Hours of Daytona was won by Fernando Alonso and his team which are pictured below.

In the photo below we see the winning team of the IMSA 24 hour race. From left to right we see, Kamui Kobayashi of Japan, Jordan Taylor, Reneger Van Ser Zande, of the Netherlands, and Fernando Alonso from Spain holding the championship trophy @ The Daytona International Speedway on Sunday, January 27, 2019. Photo taken in Daytona Beach, Florida by Terry Renna.

In the photo below we see the three teams of winners including Wayne Taylor Racing which was the overall winner, as well as BMW's #25 team won the GTLM, along with Crasser Racing which repeated as the GTD winner with their #11 Lamborghini.

The photo above shows all four classes in the winners circle at the Rolex 24 Hours of Daytona holding their prized Rolex Daytona models and we see:


I couldn't figure out which photo I liked better in between the one above and below so I published both. I think the Official Rolex Event Clock is so cool looking!!!

Tuesday, January 29, 2019

Rolex Oyster Fishbowl Ads

The First Waterproof Watch

How Rolex Brilliantly Used Fishbowls To 
Showcase The Waterproofness Of The Rolex Oyster

When Rolex introduced the revolutionary Oyster in 1926 it was an amazingly useful innovation. In other words, prior to the introduction of the Rolex Oyster, there were NO waterproof watches. It is hard to fathom (no pun intended) a world without waterproof cases, since we take them for granted today, but back in the late 1920s, through the 1960s, having a waterproof watch was a HUGE DEAL.  

In 1926, at age 45, Hans Wilsdorf, founder of Rolex had successfully designed, manufactured and patented the waterproof Rolex Oyster. The challenge he faced was, how to communicate the value-proposition of such a product? 

1926 Italian Rolex Mermaid Oyster Poster

Hans came up with the idea of associating the fantasy of mermaids with the waterproof Rolex Oyster as seen in the 1926 Italian Rolex advertisement seen below.

Since Wilsdorf had a brilliant strategic marketing mind, he realized since human beings reasoned by analogy, if he showcased Rolex watches immersed in fishbowls, people would understand the real innovation the Rolex Oyster case offered, thus on November 9, 1922, Rolex patented an aquarium under Patent #52986, for showcasing fish swimming in the bowl with a submerged Rolex watch. 

The Rolex photo below from the late 1920s features British actress Evelyn Laye, as she demonstrates the waterproof quality of her Rolex Oyster, by submerging it in a fishbowl.

At the same time, as seen in the Rolex illustration below, Hans Wilsdorf came up with a brilliant idea to have authorized Rolex dealers display the waterproof Rolex Oysters watches, in fish-tanks, in their windows–with real fish swimming around the watch!!! This of course gained the fascination of many passer-bys.

1932 British Rolex Oyster Fishtank Magazine Ad

1936 Swiss Rolex Oyster Fishtank Magazine Ad

Pictured below we see an actual Rolex Fishbowl store display, which would have had real fish swimming around, as well as a Rolex Oyster watch. The aqua blue water in the bowl just illustrates the waterline.
The photo below shows a different style Rolex fishbowl showcase, and obviously this one has no water, fish or Rolex inside.

1964 Rolex Fishbowl Ad

This Rolex Magazine ad from 1964 probably represents the tail end of Rolex communicating waterproofness by using a fish in a fishbowl. Fascinating, uh?!?!

Monday, January 28, 2019

Rolex Submariner LV Cerachrom Bezel, 18Kt Green Gold Dial

...Studio Shot Of The Day...

Rolex Submariner LV

Cerachrom Bezel, 18Kt Green Gold Dial

[Reference 116610LV]

Sunday, January 27, 2019

Led Zeppelin Rolex John Paul Jones

John Paul Jones

Keeping The Time Of His Life with a Rolex GMT Master

Who is the greatest Rock n' Roll band of all time? Led Zeppelin–of course!!! Or another way to put it, is that NOBODY ever rocked like Led Zeppelin, and I mean NOBODY!!! I would even go so far as to say that Led Zeppelin is in a class all by itself, just like Rolex is like no other watch. I am really excited to share this fascinating story with you, which has three amazing full-length Led Zeppelin concerts included at the end of the story.

John Paul Jones is a founding member of the Led Zeppelin and is considered to be one of the greatest and most innovative musicians alive today. John Paul Jones has always been really low-key, and kind of quiet, but a giant in the world of music. 

John Paul plays many, many different instruments, and in Led Zeppelin he plays bass guitar and keyboards.

If we take a close look at John Paul Jones Two-Tone Rolex GMT Master, we can see it is definitely a vintage Rolex GMT with nipple indices, and a Jubilee bracelet. I saw a photo of him wearing it in 1977, and my best guess is that it was made in the early 1970s. He still wears it today, so we know he is in his fourth decade of wearing it–at least.

Led Zeppelin are one of the best-selling, most innovative, successful rock bands is history. Not only is their music unlike anything else, it is otherworldly. All their songs are unusually long-form, and almost more like a hard Rock n' Roll symphony. It's also interesting to note, that despite being a British band, in many ways they seem a lot more American, which likely makes sense since they were so deeply influenced in their early day by American Rhythm and Blues.

John Paul Jones is pictured below sitting between fellow founding Led Zeppelin band members, Robert Plant and Jimmy Page, in a photo taken in 1985 at the Live Aid concert, which represented the first time Led Zeppelin got back together for a reunion after they broke up in 1980, and you can see that John is wearing his two tone Rolex GMT-Master. 

John Paul Jones is pictured below in in 1985 wearing his two-tone Rolex GMT-Master.

John Paul Jones is pictured below, chillin' backstage with Jimmy Page in 1977, and John Paul is wearing his Rolex GMT Master.

As I mentioned earlier, John Paul Jones was the quiet giant of Led Zeppelin, and that is easy to understand when he was on stage with Robert Plant and Jimmy Page, who rocked like nobody else ever has, or likely ever will. Led Zeppelin was together going full-speed ahead from 1968, to 1980, when they disbanded after their drummer, John Bonham died. 

Nobody Ever Rocked Like Led Zeppelin!!!

In many ways Led Zeppelin music definded a generation, and in the photo below we see Robert Plant and Jimmy Page rocking out on the Madison Square Garden stage in 1977.

Stairway To Heaven

Founding Led Zeppelin members, John Paul Jones, Robert Plant and Jimmy Page are pictured below with U.S. President Obama, at the Kennedy Center Honors in 2012, where they were presented with a Lifetime Achievement Award. 

In the video below, we see President Obama celebrate Led Zeppelin at the White House.

You can watch Led Zeppelin at the Kennedy Center Honors in the video below which is superb.

You can watch Led Zeppelin being interviewed by David Letterman the day after the Kennedy Center Honors.

Next up we see Charlie Rose interviewing Led Zeppelin.

I figured it made sense to take a retrospective tour of Led Zeppelin music, so let's begin with a recent full-length live concert from 2007. This concerts was known as Celebration Day, and it was recorded at the Ahmet Ertegun Tribute Concert on December 10, 2007, at London's 02 Arena.

Next we see a performance from their seminal Robert Plant and Jimmy Page reunion in 1995, as they rock-out to Kashmir.

Next, we get another full length Led Zeppelin concert, this time recorded live at Madison Square Garden in 1973. 

Last, but certainly not least, we get another full-length Led Zeppelin concert where we witness them rock the Royal Albert Hall in 1970. These guys really  rocked like not other. Just completely on their own wavelength...

Friday, January 25, 2019

Rolex Submariner on Black Perlon NATO Strap

...Rolex Studio Shot Of The Day...

Rolex Submariner on Black Perlon NATO Strap

I was just going through Jake's Rolex World Archives and discovered this image I originally published eleven hears ago, back in 2008 and I still love this image. I am not big fan of NATO straps, but I know they make the person strap below as a straight slip through strap which look fantastic on any model of Rolex Submariner.

Thursday, January 24, 2019

Lee Trevino & Jack Nicklaus

Lee Trevino & Jack Nicklaus
Two Golf Legends Wearing Rolex

Lee Trevino is considered to be one of the great golfers of the fourth quarter of the twentieth century. Lee won the U.S. open in 1968 and 1971, and he won The Open Championship in 1971 and 1972. He is pictured below with fellow golf legend, Jack Nicklaus. Lee Trevino is of Mexican American descent and is considered to be an icon and role model in the Mexican American community.

The photo below shows Lee Travino and Jack Nicklaus together at the 1971 U.S. Open. Lee Travino duked-it-out with Jack Nicklaus in an 18 hole playoff, and prevailed.

It appears Lee Trevino is wearing a stainless steel Datejust in the photo above and a GMT Master or Submariner in the photo below.