Sunday, June 30, 2024

Yellow Gold Rolex GMT Master Taking a Coffee Break

...Rolex Outdoor Shot Of The Day...

Yellow Gold Rolex GMT Master

Taking a Coffee Break

Thomas took this amazing photo of his yellow gold rolex GMT-Master in front of his coffee cup, and I just love this great photo. I have to go make a latte now!!!

Saturday, June 29, 2024

Rolex President v Datejust

Rolex President's Debate 

Rolex President v. Datejust

Incase you missed the most recent U.S. Presidential debate, you can watch it below.

Ironically, both Present Trump and President Biden both wear Rolex watches. In the photo below we see the Teflon Don, rocking his yellow gold Rolex Day-Date 'Presidential' before he ascended to the U.S. Presidency.

So just like President Eisenhower (pictured below), Trump wore a Rolex President before being elected, but Eisenhower wore a Rolex Datejust. Both the Rolex Datejust and Day-Date models have been considered Rolex political tool watches for many decades

Speaking of Rolex President's rocking Rolex watches, President Biden showed up at his inauguration rocking a stainless steel Rolex Datejust that his wife gave him as a congratulatory gift, as seen below in his wrist during his inauguration swearing in ceremony and speech.

Image above of Joe Biden's inaugural address. Photo: Alex Wong/Getty Images. 

Also, speaking of President Biden rocking Rolex, the photo below of him, taken in the Oval Office in the White House, is definitively the most presidential looking Rolex image I have seen to date.

Image above of Joe Biden's first day in Oval Office. Photo: Jim Watson/Getty Images. 

Speaking of Rolex Presidential looking images, the 1966 Rolex Magazine ad comes to mind. 

There is a fascinating backstory behind the Rolex Magazine ad pictured above for 'The president's watch', which I cover in my upcoming Rolex History book series, which has to do with President Johnson, who is pictured below.

Like Father, Like Son

Speaking of U.S. President's rocking Rolex, it's interesting to see some of their sons also rocking Rolex. In the photo below we see President Eisenhower's son, John Eisenhower rocking his yellow gold Rolex Datejust just like his father's Rolex model.

Below we see Hunter Biden posing with his father, while rocking his Batman GMT-Master.

Friday, June 28, 2024

Pope John Paul II Steel and Yellow Gold Rolex Datejust

...Rolex Holy Father...
Pope John Paul II
Steel and Yellow Gold Rolex Datejust 
36MM Jubilee Bracelet

In the photos below we see the Catholic Holy Father, Pope John Paul II, wearing his two-tone Rolex Datejust on a Jubilee Bracelet. 

In this next photo we see Pope John Paul II and U.S. President Ronald Reagan making a speech.

In the next photo below, we see Pope John Paul wearing his two-tone Rolex Datejust, as he sits next to President Ronald Reagan. It is interesting to note that Ronald Reagan also wore a Rolex Datejust.

In this next photo below, we see the Papal Father just after an assassination attempt was made on his life on May 13, 1981 as he entered St. Peter's Square. Notice he is wearing his two tone Rolex Datejust. 

It is also interesting to note that in the photo above, that both Ronald Reagan and Pope John Paul both not only wore Rolex Datejust models on a Jubilee bracelet, but they both also were shot at close range in assassination attempts that occurred within 43 days of each other in 1981. Dr. Martin Luther King was also wearing his Rolex Datejust when he was assassinated.

Pope John Paul and Ronald Reagan, both, in many ways symbolized the 1980s generation, and both passed away within a year of each other in the mid 2000s.

Pope Paul completely recovered and is pictured below with Mother Theresa. I think they were both very kind souls.

Thursday, June 27, 2024

Yellow Gold Rolex Daytona On Instagram

...Rolex Macro Shot Of The Day...

Yellow Gold Rolex Daytona

This is one of my favorite Daytona shots from the Rolex Instagram page, that features a yellow gold Bumble Bee Daytona, which is some kind of wonderful.

Wednesday, June 26, 2024

...Rolex Super Hotness...

Edita Vilkeviciute

Rolex Super-Leggy-Model

Edita Vilkeviciute is one the worlds top supermodels, and we see her below wearing her Rolex Explorer.

In the photo below we see Edita Vilkeviciute wearing a stainless steel Rolex Air-King with the 3,6,9 dial like the one found on the Rolex Explorer.

In the next two photos below of Edita Vilkeviciute, which appeared in Vogue Magazine, we see her wearing a gold Rolex Daytona.

In the photo below, of Edita Vilkeviciute, also from Vogue Magazine, we see her wearing a stainless steel Rolex Submariner.

Tuesday, June 25, 2024

1966 Rolex Submariner Chronometer Ad

Rolex Submariner Chronometer Ad
Handsome In A Big, Brawny, Uniquely Rolex Sort Of Way
Everything-proof to an ocean depth of 660 feet
Yachting Magazine: March 1966

One of my favorite features on Jake's Rolex World is exploring vintage Rolex magazine ads, and this one is just stunning and eye-opening in an amazing way!!! Why am I so fascinated with older Rolex ads like this 1966 Rolex Submariner ad from March of 1966? Because it conveys Rolex design intent and ethos, and it is just so cool, innovative and authentic. 

Rolex history is just so incredible!!! To put things in a proper context, consider the fact this ad came out only 12 years after the Rolex Submariner had been on the market–that's a half-century ago!!!

Monday, June 24, 2024

Rolex Studio Shot Of The Day: David's Super Simple Submariner

...Rolex Studio Lume Shot Of The Day...

David's Super Simple Submariner
[Reference 5513]

Sunday, June 23, 2024

Rolex & the 24 hours of Le Mans

Rolex @ 

The 24 hours of Le Mans

It seems the sun never sets in the world of Rolex, and in case you missed it, this years 24 Hours of Le Mans race was epic as you can witness in the recap videos below:

Saturday, June 22, 2024

Pepsi GMT-Master Reference 6542

...Rolex Studio Shot Of The Day...

 Pepsi GMT-Master

Reference 6542

Banzaff's took this great photo of his Rolex Pepsi from the late 1950s. Notice it has no crown guard and a red date wheel.

Friday, June 21, 2024

Donald Sutherland Belongs to the Ages


Donald Sutherland

Belongs to the Ages


Legendary, distinguished and unusually charismatic Canadian actor, Donald Sutherland passed away yesterday at age 88, leaving behind an amazing film legacy that spanned 6 decades. In his career he was awarded many accolades, which included two Golden Globe Awards, as well as a Primetime Emmy, as well as a BAFTA Award nomination.

He is also considered to be one of the best actors to never have been nominated for an Academy Award, but despite this fact, he received an Academy Honorary Award in 2017.

Donald Sutherland starred in the war film, The Dirty Dozen (1967), and went on to appear in M*A*S*H (1970). My most vivid recollections of Donald Sutherland were in Animal House (1978), Invasion of the Body Snatchers (1978), Ordinary People (1980), and most prominently starring as Mr. X in the 1991 JFK movie.

Donald Sutherland's son, Kiefer Sutherland is also an extremely famous actor, and is perhaps best know for his starring role as Jack Bauer on the Fox megabit drama series titled "24", which ran from 2001-2010, 2024), for which he won a Golden Globe Award as well as a Primetime Emmy Award. As Jack Bauer, on 24, he famously wore a Rolex SEA-DWELLER as pictured below.

Kiefer Sutherland is also a famous movie star and is known for roles he played in movies like Stand by Me (1986), and A Few Good Men (1992).

Thursday, June 20, 2024

Federer Twelve Final Days...



Feature-length Documentary

Rolex sponsored the making of an amazing new documentary on tennis legend, Roger Federer's final days of his professional tennis playing career. The Federer documentary is available for watching exclusively on Amazon Prime beginning today, on June 20th

"Federer: Twelve Final Days" was directed by esteemed directors Asia Kapadia, and Joe Sabia, and examines Roger Federer's last days of his amazing tennis career achievements as the 20-time Grand Slam Champion. Much of the film chronicles occur during his participation nine months earlier in September of 2022 during the Laver Cup.

As you can see, there are a zillion video clips of Rocking Roger sporting his magnificent harem of Rolex watches. In this next video, we see Rocking Roger reacting to watching scenes from his documentary.

When I began publishing Jake's Rolex World, back in 2008, I believe Roger Federer had recently become an official Rolex brand ambassador, or as they say in Rolex parlance, a "Rolex Testimony". Below is an early Roger Federer Rolex ad I published in 2009:

I've been contemplating consolidating all my Roger Federer stories into one, which I might do in the future.

Wednesday, June 19, 2024

1966 Rolex Ladies Magazine Ad

...Rolex Hotness...

1966 Rolex Ladies Magazine Ad

Tuesday, June 18, 2024

Rolex Paraflex Shock Absorption System

...Rolex Macro Shot Of The Day...

Rolex Paraflex 

Exclusive Rolex Balance Shock Absorption System

Monday, June 17, 2024

New Rolex Factory in Bulle: Another Rolex Mystery?

 New Rolex Factory in Bulle 

Another Rolex Mystery?

Rolex demand has been off the charts for decades now. I remember when I first started Jake's Rolex World back in 17 years ago, back in 2008, how the original LV Submariner was super popular and hard to obtain, which is the first time I can remember waiting lists for any Rolex, with the exception of the stainless steel Rolex Daytona models which had waiting lists for decades prior. In other words, if you walked into any Rolex Authorized dealer back in 2008, you would be able to find all the different Rolex models in the jewelers case, with the exception of the Daytona and LV Submariner.

As time went by, many more Rolex models became more popular, and developed waiting lists, and Rolex did its best to try to keep up with international demand. They even added more shift at their factories in Switzerland, but it seemed like no matter what they did, the demand kept exceeding what they could produce. 

Recently Rolex announced they would be creating a new factory in Bulle, Switzerland, which surprised me as I had never heard of Bulle. I had to even look it up online to figure out where it is located. First let's examine where Rolex watches are made, which is exclusively in Switzerland, which we see on the map of Europe seen below.

If we zoom in, to Switzerland we see Geneva, which is located in the bottom left hand corner. The Canton of Geneva, Switzerland is located on the western side of Switzerland, just next to France. If you visit Rolex in Geneva, you will witness that the vast majority of Rolex employees, if not all, speak fluent French, yet most if not all of them speak English as a second language. It is interesting to note Rolex watches have historically only used English on their dials, which is arguably the international language.

Rolex has three factories in Geneva, where they do all the final assembly, and create dials as well as bejeweled parts. These three factories are close together, and most final assembly takes place at Rolex Headquarters in Geneva. The Rolex movement factory is located in Biel/Bienne, which is located about 160 Kilometers (100 miles) north of Geneva. If you drive from Geneva, to Bienne, based on traffic conditions, it takes around 2 hours. In the image below we see Bulle located on the right side of the map, and as we see, it's about half-way between Geneva and Bienne.

If you continue driving north of Bulle you will end up in Bern, which will bring you closer to the northern border of Switzerland, which is shared with Italy. I am speculating, but I am guessing Rolex chose Bulle as the land was probably a lot less expensive than prime real estate in Geneva. My understanding is that the property they purchased was previously used as farmland. I also assume they chose this location to make it easy for watchmakers to be able to easily travel to and live near the new factory. Our Captain Danny, recently published a fascinating story titled "Rolex Reveals Details of Bulle Project", on his Rolex Blog. I reached out to Captain Danny to ask him for more detail and clarity, and he told me he discovered the story published in a local newspaper near Bulle named, La Gruyère.

Rolex created the renderings at the top and bottom of this story which show their new factory which will span 380 meters, which is 415 yards. Rolex said their goal is to give their new facility a "campus feel".

Rolex continues and said all four buildings will be used for production, and will be connected for "administration, support, catering, meeting and rest areas." Rolex also said the southern most building will house a main entrance to the site. Rolex mentioned they are making the entire campus environmentally green, including roofs which will provide solar power, and they also plan to plant 500 trees.

Having toured all four Rolex factories in the past, I can tell you I have only ever seen one other factory that matched their prowess, which was the Tesla factory located in Fremont, California. I mean, Rolex factories are elaborate works of art, that are magnificently elegant, while remaining highly utilitarian.

So the great question, which I have not been able to answer is "What will Rolex be producing in Bulle?" In other words, will they produce entire finished watches, or just components, which will be transported to Geneva for final production? I have no idea, but plan to reach out to Rolex for clarification. Wither way, what we know is that Rolex plans to launch their new facility in 2029 in the canton of Fribourg, in Switzerland.

Rolex plans to create 2,400 jobs for its fifth factory, which wills include a Rolex training center. Bullet plans to build at least two new elementary schools, and a junior hight school, as well as revamping its recreation center. The new Rolex factory is estimated to cost around a billion Swiss Francs.

Sunday, June 16, 2024

Happy Father's Day from Jake

 Happy Father's Day 

A Message From Jake

The eruidite message in the video below from Jake titled "Why I wear a Rolex, A lesson from my Father", is deeply profound. I hope you enjoy this Rolex-centeric message from Jake, and have a Happy Father's day!!!

Friday, June 14, 2024

Yacht-Master Glow Power

 ...Rolex Lume Shot of the Day...

Yacht-Master Glow Power

Thursday, June 13, 2024

Rolex X-Files...Wally Schirra

Rolex X-Files

The Right Stuff

Wally Schirra


Discovered Wearing Rolex Daytona Reference 6240 
in 1968 for his Apollo 7 portrait!!!

Brilliant Horological investigator, Nick Gould made a game-changing discovery when he discovered this Official NASA portrait that shows Apollo Astronaut Wally Schirra wearing a Rolex Daytona Chronograph Reference in 1968!!! I showed the image to Paul Boutros from Phillips Auction house and he said "Very cool! And with screw-down pushers! Very likely a Reference 6240 in 1968."

In photo we see Schirra holding what appears to be a Hasselblad camera with a Carl Zeiss lens.

At first glance a person could easily dismiss Schirra's watch as being an Omega Speedmaster as it is clearly a chronograph with a black bezel, but upon closer inspection there are many tell-tale characteristics that confirm Wally Schirra is wearing a Rolex Daytona including:

1. The Rolex Crown Coronet Logo on the winding Crown.
2. The drilled lug holes which Omega lacked.
3. The Screw Down plungers.
4. The riveted Rolex Oyster Bracelet.

After a great deal of investigation Nick Gould (
@Niccoloy) made another major discovery that enhances the detail (pun intended) in this story. 
Nick reached out to Philip from MoonWatchUniverse to ask him if he had a higher-resolution NASA photo of Apollo 7 Astronaut, Wally Schirra, and you are looking at the result below. This photo is taken from a slightly different angle and reveals that Wally Schirra was indeed wearing a Rolex Daytona Reference 6240 with a silver dial with black Subdials as we see below: 

This photo below of Wally Schirra was taken just before he took off aboard Apollo 7 and we see he is wearing a chronograph, which I always assumed to be an Omega Speedmaster. A great question is if Schirra wore his Daytona aboard Apollo 7?

Wally Schirra

Below is the original story I published on Wally Schirra on February 2, 2019, and it includes additional update I just made!:

Recently we took a look at NASA Astronaut, Frank Borman and today we are going to take a look at another famous Astronaut. Wally Schirra was one of the original Mercury Astronauts and he wore a Pepsi GMT-Master as we will see in this story. Schirra was not only the first astronaut to travel into space three times, but the first ONLY one to have flown in the Mercury, Gemini and Apollo missions! The photo below of Wally Schirra with his family was taken on October 10, 1968, which was the day before he took off aboard Apollo 7.

Nick Gould recently pointed out an article published on that featured an interview with Wally Schirra back in 2007 by Chuck Maddox in which Schirra reveals he received his Rolex GMT-Master from the Naval Academy Alumni in 1965.

The Original 7
NASA Mercury Astronaut Team
March 1, 1960 

Wally Schirra was chosen to be one of the original NASA Mercury 7 Astronauts, and he is pictured below with the other pilots who were chosen for the program. 

Pictured above we see the National Aeronautics and Space Administration (NASA) group portrait of the 'Original Seven' astronauts from the Mercury program as they pose in front of an Air Force Jet, in Florida, in January 1963. From left, Scott Carpenter (1925-2013), Gordon Cooper (1927-2004), John Glenn (1921-2016), Gus Grissom (1926-1967), Wally Schirra (1923 -2007), Alan Shepherd (1923-1998), and Deke Slayton (1924-1993).”

The photo below taken April 8, 1959 shows the seven NASA Astronauts of the Mercury program: Walter M Schirra, Deke Slayton, John Glenn, Scott Carpenter, Alan B Shepard, Virgil Grissom and Gordon Cooper.”

It is fascinating to note that to date I have documented 4 out of 7 of the Original 7 Mercury Astronauts wore Rolex watches!!!

Mercury Sigma 7

Below we see NASA Mercury Astronaut, Wally Schirra who was the fifth Mercury Astronaut to fly, in his Sigma 7, which achieved six orbits around earth. Wally Schirra then flew on Gemini 6A with Tom Stafford. Next he flew on the Apollo 7 mission.

This next image shows Wally Schirra during capsule testing for Gemini 6A.

This next image is one of my favorite NASA images of all time. It was taken December 12, 1965 and shows Walter R. Schirra Jr. arriving at Pad 19 during the Gemini 6 prelaunch countdown. This is the Right Stuff!

The photo below was taken on December 15, 1965 and shows Wally Schirra maneuvered the Gemini 6 spacecraft within 1 foot (30CM) of Gemini 7 which was its sister craft. The two spacecraft were not designed to dock with each other, but maintained this close approximation to each other for more than 20 minutes straight.

In the photo above and video below we see Walter Schirra's to the White House to visit President Kennedy.

In the photo below we see Wally Schirra with JFK at Cape Canaveral in November of 1964, just before JFK was assassinated.

In the photo below we see Wally Schirra on April 17, 1967, testifying before a House investigation subcommittee in a probe on the fire that occurred aboard Apollo I, in which three NASA Astronauts died. Wally Schirra is pictured below in between Donald Slayton and Alan Shepard. If you look closely Wally Schirra is wearing his Pepsi GMT-Master.

Apollo 7

In the photo below we see Wally Schirra's Rolex Oyster bracelet with his GMT-Master and the Nasa caption reads "Donald (Deke) Slayton, Director, Flight Crew Operations (l) at the Manned Spacecraft Center, Houston, briefs Apollo 7 Astronauts from left: Donn Eisele, Walter Schirra, and Walter Cunningham. October 9, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague"

In the photo below we see an official Nasa photo with a caption that reads: "Astronaut Walter M. Schirra, Jr., enjoys breakfast before boarding the Apollo 7 spacecraft. October 11, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

For the image below the Nasa caption reads: "Apollo 7 astronauts breakfast with NASA officials. Walter Cunningham, second from left; Donn F. Eisele, second from left across table and Walter M. Schirra, Jr., next to Eisele. Kenneth Kleinknecht, Manager, Apollo S Spacecraft Office. October 11, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

Nasa caption for image below reads: "Apollo 7 astronauts breakfast with NASA officials prior to their launch into earth orbit atop a Saturn IB space vehicle. Joining the trio at breakfast was James Webb, left foreground, former NASA Administrator. October 11, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

In the photo below we see Apollo 7 Commander, Wally Schirra suiting up for Apollo 7 and notice he is wearing a really cool Omega Speedmaster on the outer sleeve of his space-suit!

This next photo of Wally Schirra appears courtesy of Philip and was taken on October 23, 1968 during the Apollo 7 Mission debriefing after the crew returned from the USS Essex recovery ship, and you can clearly see Schirra's Pepsi GMT-Master on his wrist. These facts beg the question of wether he wore his Rolex on the Apollo 7 mission?

The official NASA caption for the image above and below reads: "Apollo 7 astronauts (l-r) Walter Cunningham, Donn F. Eisele, and Walter M. Schirra, Jr., compare notes at a mission debriefing conducted today at the Kennedy SpaceCenter. October 23, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

This next photo was also taken on October 23, 1968 shows Wally Schirra with fellow Apollo 7 Astronaut, Walter Cunningham, and we see Schirra rockin' his GMT-Master.

Schirra logged a total of 296 hours in space and after Apollo 7, he retired as a captain from the U.S. Navy, as well as NASA. He went on to consult with CBS News during their coverage of the following Apollo flights, and joined Walter Cronkite as the co-anchor for all 7 NASA Moon landing missions. Wally Schirra is pictured below in 1968 with fellow Apollo Astronauts, Jack Swigert and Donn Eisele. In this photo I believe it is likely both Jack and Wally are wearing their Rolex Pepsi GMT-Master watches.

Walter v. Walter

After WALTER Schirra retired from his astronaut career he became a special NASA commentator and host on CBS News where he worked side by side with WALTER Cronkite. Walter Cronkite told a story where Wally Schirra was apparently trying to get Cronkite to wear a Rolex Sports watch. Walter Cronkite said in his book titled, "Conversations with Cronkite" Shirra said to him: 

"What you need, Walter (Cronkite), is a Rolex, like the Astronauts. 

We have these special Rolex watches!" 

—Walter Schirra

As we see in the photo below Walter Cronkite wore a two-tone Rolex Datejust on a matching Jubilee bracelet. 

Walter Cronkite and Wally Schirra covered the Apollo 13 fiasco live on CBS News as you can watch below.

In the NRA magazine ad below from 1983 we see Wally Schirra discussing his passion for hunting and notice he is wearing his Pepsi GMT-Master.

Below we see a photo of Wally Schirra taken toward the end of his life and we see he was still wearing his Pepsi Rolex GMT-Master.