...Rolex Studio Shot of the Day...
Coke GMT-Master II
1989
One of the interesting Rolex watches that is no longer made is the Rolex "Coke" GMT-Master which is pictured below. The model below was made in 1989.
I am familiar with the Coke GMT-Master as I actually owned and wore one back in the late 1990s, which is pictured in the photo I took on my wrist. Yes, back in 1999 I was taking Rolex wrist shots...
The Coke GMT-Master debuted actually carried a dial name designation of "GMT-MASTER II", which remains to this day. The original "GMT-MASTER" kept time in two time zones concurrently. The "GMT-MASTER II", which Rolex introduced in 1982, features the ability to keep time in three different time zones as it features an independently controllable GMT-Hand.
Rolex discontinued the Coke GMT-Master years ago, but it remains popular, and many people wonder if Rolex will ever bring a similar model back. Back in March of 2024, our Captain Danny published an article on RolexMagazine.com that speculated about what a new GMT-Master with a Coke Bezel would look like, and the image below was featured in that article. It's safe to assume if Rolex brings back the Coke GMT-Master it would more than likely feature a ceramic bezel insert as well as a larger Triplock winding crown, which looks way better and more masculine than the more feminine and dainty winding crown found on the older models of Rolex GMT, including the Coke GMT pictured above.
So is it likely Rolex will bring back the Coke GMT-Master? You never know, with Rolex as they are always full of surprises and unpredictable.