Watch Advisor Detailed Review of LAND-DWELLER

Watch Advisor
Detailed Review of LAND-DWELLER

Alexander from Watch Advisor, just dropped this AMAZING review of Rolex's new model, known as The Land-Dweller, and he does the most amazing job. He mentioned the only criticism of the Land-Dweller is he is aware of is that the cells on the Honeycomb dial are too large. For the record, I LOVE the current size of the cells...

René Beyer Belongs to the ages...

René Beyer

Belongs to the ages

1963-2025

I am deeply saddened to report that René Beyer, owner of the magnificent Beyer Jewelry store  in Zurich, Switzerland passed away. René, was an early fan and supporter of Jake's Rolex World, and I worked with him to celebrate Beyer's 250 anniversary back in 2010, when RolexMagazine.com was still in its infancy. René Beyer is pictured below back in 2010 while celebrating the 250th anniversary of Beyer. The Beyer store is pictured below in 1910.

Rolex Founder 

Hans Wilsdorf with The Beyer Family

Hans Wilsdorf founded Rolex in London, England in 1908 and moved its headquarters to Geneva in 1928. Hans developed a relationship with Theodor Beyer and Beyer started selling Rolex watches in 1932. The letter below is from Hans Wilsdorf to Theodor Beyer and was written on August 19, 1933.

The photo below is from 1954 and shows Hans Wilsforf, with Emile Beyer and her son Theodor Beyer who went on to run Beyer. Theodor Beyer went to work at Beyer in 1946 and he is the father of, Rene Beyer who just passed away. 

Beyer began selling Rolex watches in 1932, and has had an amazingly successful relationship ever since. Over the years Rolex made many special models that featured the Beyer dial designation as pictured below.

Rolex CEO Andre Heiniger 

The Beyer family was close with Hans Wilsdorf, the founder of Rolex, and when Rene Beyer was a young man Rolex CEO Andre Heiniger gave him the stainless steel Rolex Oysterquartz Datejust in the picture below. This is kind of profound since we just saw Rolex launch the Rolex Land-Dweller which is based upon the integrated bracelet design language of this watch.

René Beyer is pictured below with his mother, Annette Beyer back in 2010. René was an amazing man and will be very much missed by the horological world. René was only 61 years old and died unexpectedly.

Hodinkee Interview

Fortunately, back in June of 2018, Hodinkee's Stephen Pulvirent interviewed René Beyer who was the CEO of Beyer watches which is located in Zurich. Stephen Pulvirent is a superb interviewer and René Beyer is an equally excellent interviewee, so enjoy!!!

Cameron Barr and Wei from Revolution @ Watches and Wonders

Cameron Barr and Wei from Revolution 
Talk about the Land-Dweller and Watches and Wonders

Cameron Barr from Craft and Tailored and Wei Koh, are two really cool guys and I always love gaining their insight. They shot this video at Watches and Wonders recently, where among other things they discuss the Land-Dweller.

ROLEX TIME-MACHINE: YEAR 2050 ROLEX MAGAZINE AD

ROLEX TIME MACHINE

TRIPLE-DATE CALENDAR

YEAR 2050 ROLEX MAGAZINE AD

After writing my story on how I’d love to see Rolex evolve their new platform launched with the Land-Dweller, I couldn’t resist dreaming bigger. What if we could step into an actual time machine and fast-forward to the year 2050? What would a Rolex Magazine advertisement for a modern Rolex look like, and most intriguingly, how accurately would it keep time? Will Rolex remain steadfast in crafting purely mechanical watches forever, or will they return to their heritage and embrace making electromechanical watches again in the form of a hybrid "SMART ROLEX"?

NEXT GENERATION ROLEX PLATFORM

Imagine a Rolex that blends the soul of traditional Swiss watchmaking with the precision of modern technology. The futuristic advertisement (pictured above) for the Rolex TIME-MACHINE Triple-Date Calendar, set in 2050, offers a tantalizing glimpse of this possibility. Picture a sleek, silver car speeding along a winding road, its aerodynamic lines and blue accent lights evoking a high-tech future, while lush greenery and autumn leaves frame the scene—a nod to timelessness amid progress. The bold text declares, “IF YOU WERE DRIVING HERE TOMORROW,” setting the stage for a journey into Rolex’s next era.

My inspiration for the 2050 Rolex Magazine mockup pictured above is based on the "If you were..." Rolex Magazine campaign ads from the late 1960s. The 1968 "If you were racing here tomorrow" Rolex Magazine ad pictured below features a Rolex Oyster Reference 1001 and has a photo of a Ford GT40 racing a Porsche 910. These ads were very cool, engaging, inspirational and most importantly, memorable and fun to read.

I couldn’t resist the urge to craft a strikingly modern Rolex Magazine advertisement (pictured below), evolving the captivating vision showcased in the TIME-MACHINE Triple-Date Calendar, at the beginning of this article, where a sleek, futuristic vehicle sets the stage for timeless precision.  In other words, the retro-futuristic Rolex Magazine ad pictured below is based upon the one above from 1968, but focuses on the TIME-MACHINE. 

In this article, I’ve unveiled four distinct iterations of this Rolex Magazine ad, each a bold leap into uncharted design territory, infused with cutting-edge aesthetics and innovative flair. 

Were I leading Rolex’s creative vision, I’d electrify the watchmaking world by launching these forward-thinking ads—seamlessly merging the brand’s iconic heritage with a visionary future—while resurrecting vintage advertisements from the 1950s, 1960s, and 1970s for enduring models like the Day-Date. 

Imagine the exhilaration of opening the latest GQ Magazine (in 2025) to discover a pristine 1974 A.J. Foyt Rolex Day-Date ad, its nostalgic allure and vintage sophistication locking your attention with an irresistible fusion of past grandeur and timeless elegance, mirroring the Time-Machine’s own revolutionary spirit. I think if I was flipping through a copy of GQ Magazine today, and I saw a current Rolex ad, I might flip right by it, but if I saw the vintage Rolex Magazine Ad pictured below from 1974, it would grab my attention, since it looks so out of place. That is strategic marketing in a nutshell.

Encountering an ad like the 1974 A.J. Foyt ad, presented exactly as it originally appeared with its bold gold frame and racing iconography, would stop you dead in your tracks, quietly conveying the enduring timelessness of Rolex’s design—a silent testament to how its aesthetic mastery transcends decades, resonating as powerfully today as it did over fifty years ago.

ROLEX: PIONEERS OF 

TIMELESS INNOVATION

Rolex's legacy of innovation is as timeless as its watches. From the groundbreaking waterproof Oyster case in 1926 to the revolutionary self-winding Perpetual movement in 1931, the brand has consistently redefined what’s possible in watchmaking. Their pioneering spirit didn’t stop there—Rolex ventured into electric watches in the 1950s, introduced the quartz-powered "Texan" in 1969, and later perfected the Oysterquartz, blending precision with elegance. 

Each leap forward wasn’t just a step; it was a bold stride into the future. Now, as the watch world evolves, hybridizing their movements feels not just inevitable but thrilling—a natural next chapter. Imagine a Rolex that marries the soul of mechanical artistry with the precision of modern technology. It’s not a departure from tradition; it’s the ultimate tribute to Rolex’s relentless pursuit of perfection. The future of Rolex isn’t just coming; it’s already ticking.

Rolex doesn’t just adapt; it pioneers. Given how powerful and thorough their Research and Development capabilities are—one of the greatest strengths I’ve come to admire over the years—I wouldn’t be surprised if they’ve already been quietly perfecting such a hybrid "SMART" movement behind the scenes. If something is inevitable, it’s better to act sooner rather than later, and Rolex has never been one to lag behind progress or suffer from complacency syndrome.

The Rolex Land-Dweller unveils a daring new design language, positioning it as the Crown’s boldest platform for experimentation yet—a visionary canvas where heritage meets uncharted innovation. Its angular, integrated aesthetic draws inspiration from the iconic Oysterquartz of 1977, echoing that model’s sharp, geometric case lines and seamless bracelet integration in a striking homage that feels like a rebirth for the modern era. 

The Land-Dweller’s revolutionary Calibre 7135, featuring the groundbreaking Dynapulse escapement and a high-frequency 5 Hz beat, exemplifies this pioneering spirit, seamlessly blending cutting-edge technology with Rolex’s storied legacy of precision. This fusion not only redefines mechanical timekeeping but also sets a new benchmark for what a modern Rolex can achieve, perfectly embodying the brand’s relentless pursuit of perpetual excellence while reviving the Oysterquartz’s avant-garde spirit for a new generation of visionaries.

ROLEX TIME-MACHINE

The TIME-MACHINE concept emerges as a bold evolution of the new Land-Dweller’s experimental design language, yet charts an entirely new course that redefines the essence of timekeeping. Inspired by the Land-Dweller’s pioneering spirit—its angular, integrated aesthetic and revolutionary Calibre 7135—I’ve envisioned a watch that transcends mere functionality to become a timeless icon. At its core, the Rolex Time-Machine Triple-Date Calendar stands as a breathtaking fusion of artistry, simplicity, and innovation, harmonizing form and function in a way that captures both Rolex’s storied legacy and its boundless future.

The ROLEX TIME-MACHINE Triple-Date Calendar is a masterpiece of design, simplicity, function and innovation. 

Versatility is another hallmark of this watch. Whether you’re dressing up for a black-tie event or keeping it casual with a pair of jeans, the Time-Machine adapts effortlessly to any occasion. Its sporty yet refined aesthetic makes it the ultimate companion for the modern adventurer—someone who appreciates the finer things but isn’t afraid to push boundaries. This is a watch that doesn’t just tell time; it tells a story of innovation, heritage, and the relentless pursuit of perfection.

The Rolex Time-Machine Triple-Date Calendar embodies the pinnacle of horological artistry, its satin-finished stainless steel Oyster case and meticulously fluted bezel paying a reverent nod to Rolex’s illustrious heritage with an air of timeless elegance. The black honeycomb dial—a daring evolution—introduces a sporty yet refined modernity, its intricately textured surface shimmering with a captivating depth that dances with the light. 

At 6 o’clock, I’ve infused a striking red accent into the "TIME-MACHINE" dial designation, creating a harmonious red, white, and black palette that evokes the iconic aesthetic of the late-1960s Vintage 1680 Single Red Submariner models. This deliberate touch not only enhances the watch’s visual balance but also weaves a thread of nostalgic brilliance into its futuristic design, bridging Rolex’s storied past with the bold vision of tomorrow.

Luminous indices and sculpted hands guarantee effortless readability in any condition, while the blue-tipped seconds hand—a subtle nod to the atomic synchronization powering its unparalleled accuracy—adds a touch of futuristic allure. The Flat Jubilee integrated bracelet, a true work of art with its seamless, flowing design, elevates the Time-Machine to new heights of refinement. 

Yet, as I’ve noted before, this masterpiece flat Jubilee bracelet deserves a microadjustment feature to ensure a tailored fit for every wrist, alongside a robust clasp locking system to prevent accidental opening. While Rolex’s Fliplock mechanism offers inspiration, the Flat Jubilee’s hidden clasp calls for a bespoke innovation—perhaps a sleek system with spring-loaded pushers, requiring the wearer to pinch both sides of the bracelet to release the lock, blending security with the bracelet’s elegant aesthetic in a way that feels both intuitive and groundbreaking.

TRIPLE-DATE CALENDAR'S

MASTERFUL SIMPLICITY

The Rolex Time-Machine Triple-Date Calendar is a triumph of horological artistry, where form and function converge in perfect harmony. Its striking black honeycomb dial unveils a masterful triple-date window at 6 o’clock—showcasing the day, date, and month with crystalline clarity—anchoring the wearer firmly within time’s eternal flow. 

By design, the date of the month commands attention as the centerpiece, rendered larger and bolder to reflect its paramount importance in daily life. The day of the week and month, less critical, are deliberately smaller and shaded in a subtle, darker hue, creating a visual hierarchy that ensures effortless legibility. Against the textured black honeycomb backdrop, all three calendar complications leap into focus, their crisp white accents glowing with precision and purpose.

For someone like me—who can often recall the day of the week yet fumbles with the date and occasionally loses track of the month—this innovation is nothing short of transformative. The Time-Machine banishes temporal uncertainty, offering an unwavering connection to the day, date, and month. It stands as an indispensable ally, empowering visionaries to traverse life’s journey with unyielding precision and the confidence that comes from mastering every moment.

The Rolex Time-Machine Triple-Date Calendar reimagines the traditional calendar layout, departing boldly from the familiar date aperture windows of classics like the Datejust, Submariner, or Day-Date—a deliberate choice to transcend conventional timekeeping. Unlike its predecessors, the Time-Machine consolidates its calendar functions into a single, striking triple-date window at 6 o’clock, a design that prioritizes clarity and modernity while paying homage to Rolex’s storied past. 

The day of the week and month are elegantly abbreviated to three letters—sufficient to convey their essence with precision—drawing inspiration from the iconic 1950s Triple Date moonphase models, such as the Reference 8171 and 6062, which first showcased this refined approach to calendar complications. For decades, the Day-Date model has reigned as a pinnacle of prestige, its dual-window layout at 12 and 3 o’clock an untouchable hallmark of luxury that Rolex would never have altered in the past. 

Yet, the Time-Machine’s unified triple-date display at 6 o’clock strikes a perfectly balanced vibe, harmonizing innovation with tradition in a way that feels both revolutionary and timeless. This fusion of heritage and innovation ensures the Time-Machine’s layout not only stands apart as a visionary statement but also honors the timeless elegance that defines Rolex’s legacy.

The Rolex TIME-MACHINE has this incredible bezel-operated calendar system that feels straight out of the future. By simply rotating the fluted bezel clockwise, you can switch between the bold "TIME-MACHINE" model dial designation, and a full triple-date calendar—day, date, and month—all in one smooth motion. It’s super intuitive, kind of like the Sky-Dweller’s easy-to-use design, but it takes things a step further.

This isn’t just a small tweak—it’s a big leap from the classic Day-Date, which shows the day and date. The TIME-MACHINE adds the month, giving you a complete "Triple-Date" setup that’s practical and sleek, without any extra fluff. Plus, the way it transitions between the model name and the calendar is so seamless, it’s almost like magic. It’s a perfect mix of Rolex’s signature precision and a forward-thinking vibe that makes this watch stand out. 

SPIN THE FLUTED BEZEL

This concept masterfully unites Rolex’s timeless sophistication with unparalleled modern adaptability, offering a seamless harmony that captivates both the pragmatist and the purist. 

The Time-Machine’s innovative bezel-operated calendar system transforms interaction into an art form—a tactile delight that Rolex enthusiasts will instantly recognize and adore, as the iconic spinning bezel doubles as the ultimate fidget widget, blending playful engagement with horological precision. 

Far from a mere novelty, this feature ensures the Time-Machine never disappoints, delivering a dynamic experience that redefines luxury for a new era while remaining rooted in Rolex’s legacy of elegance and innovation.

Engineering the Future 

Proving the TIME-MACHINE’s Triple Date Mastery

One might question whether my design for a Rolex TIME-MACHINE Triple Date Calendar, as showcased above and below, is feasible—and the answer is an unequivocal YES. Over the past two decades, I’ve forged friendships with several Rolex watchmakers—dedicated fans of Jake’s Rolex World who follow it avidly—through their outreach and our shared passion for horological innovation.

To validate the feasibility of this visionary model, I consulted with some of the industry’s finest, including top-tier Rolex watchmakers currently employed by the brand. When I inquired about the manufacturing and production potential of my design, they expressed unwavering confidence: if Rolex’s leadership chose to bring the TIME-MACHINE to life as depicted, they could undoubtedly make it a reality.

I sought to showcase the ingenuity of my Triple Date Calendar complication, depicted on the far right above in a transparent view that reveals its intricate mechanics. My design employs four calendar wheels, expertly engineered to conceal their circular framework. To achieve this, I crafted the wheels in sleek black, adorned with silver and white text and numerals, while enveloping the surrounding and underlying areas in a profound, unrelenting black. 

This creates a captivating optical illusion, where the seams and edges of the wheels virtually disappear. By leveraging the deep black background, I utilized subtle shadows to erase any contrast that might betray the wheels' circular shapes, blending them seamlessly into the void. The result is a Triple-Date Window that exudes the sleek, futuristic aesthetic of a cutting-edge digital display—yet, make no mistake, it remains an entirely mechanical marvel.

It's Hip To Be Square

But it’s what’s inside that truly captivates. The 2050 The true brilliance of the Rolex Time-Machine lies within its heart, where tradition and innovation converge in breathtaking harmony. As showcased in the 2050 "TIME-MACHINE" magazine ad at the outset of this article, the hybrid movement is a marvel to behold: golden mechanical gears, meticulously crafted, interlock seamlessly with a state-of-the-art electronic module, proudly engraved with the "TIME-MACHINE" insignia alongside "SUPERLATIVE CHRONOMETER." 

To clarify, "TIME-MACHINE" serves a dual purpose in my vision—it is both the name of this revolutionary watch model and the designation for the internal Rolex Smart Chip Platform I propose, a cutting-edge system designed to govern and optimize the movement with atomic precision. Should Rolex bring this chip to life, it could become the cornerstone of all future Rolex models, powering a new era of horological excellence while this watch, the Time-Machine, carries the same iconic name—a testament to its role as the vanguard of Rolex’s next frontier.

This fusion of golden mechanical gears and a cutting-edge "TIME-MACHINE" electronic module represents more than just a technical marvel—it’s a bold reimagining of what a Rolex can be. By blending the soul of traditional Swiss watchmaking with the precision of atomic timekeeping, Rolex achieves an unprecedented level of accuracy: “to within one second every 100 million years.” 

This hybrid movement ensures the watch is perpetually in sync with the world’s most precise time standards, making it a true guardian of time. Gone are the days of manual adjustments—this watch never needs setting, never requires winding, and remains maintenance-free for life, liberating the wearer from the traditional rituals of watch ownership.

The tagline, “PERPETUAL PRECISION REDEFINED,” not only pays homage to Rolex’s storied legacy of innovation but also marks a transformative leap into a future where precision is absolute and effortless. 

After all, a Rolex should never require the user to tell it what time it is—or what day or date it is. The very essence of a watch lies in its ability to serve as a silent, flawless companion, always delivering the exact moment—time, day, and date—without hesitation or error. This hybrid movement ensures the watch fulfills its purpose with unwavering accuracy, allowing the wearer to trust their Rolex completely as it masters the passage of time.

Of course, evolution doesn’t mean abandoning tradition. Rolex enthusiasts—myself included—cherish the craftsmanship, durability, and timeless design that define Rolex. Any hybrid “Smart Rolex” would need to honor this legacy. The Time-Machine does just that, marrying advanced technology with the iconic Oyster bracelet and Swiss engineering precision. It’s not a departure from Rolex’s roots; it’s an enhancement, designed for visionaries who shape the future while valuing every second of the present.

ONE MORE TIME

So now that you understand all the details of the TIME-MACHINE platform concept, let's examine the Rolex ad again. Every detail in the Rolex Magazine ad I put together embodies the direction I would love to see Rolex take in the future.

The ad’s closing words resonate deeply: “This masterpiece is not just a watch; it’s a journey through Rolex’s storied heritage, reimagined for the modern era.” As we stand on the brink of a new chapter in horology, one thing is clear: Rolex will continue to lead, crafting timepieces that transcend mere function to become symbols of human ingenuity and aspiration. 

This isn’t just a speculative vision for 2050—it’s a call to action for Rolex to once again redefine what’s possible in watchmaking. Throughout its history, Rolex has consistently surprised the world with innovations that seemed ahead of their time. 

From the waterproof Oyster case in 1926 to the Perpetual movement in 1931, and later mastering the date aperture window with the introduction of the Datejust in 1945, then innovating and introducing the cyclops date magnifier window in 1948.  Then Rolex again revolutionized the concept of a calendar watch with the introduction of the Rolex Day-Date in 1955. Rolex has always been a pioneer, not a follower. 

The hybrid "Smart Rolex" concept isn’t just a natural evolution; it’s a necessary one in an era where precision, connectivity, and sustainability are paramount.

In today’s luxury watch industry, staying ahead means embracing change while honoring tradition. Rolex has the unique ability to do both, and the TIME-MACHINE platform could be the ultimate expression of that balance. 

Imagine the impact: a watch that combines the soul of mechanical craftsmanship with the precision of atomic timekeeping, all while maintaining the magnificently over-engineered timeless design and durability that define Rolex. It would not only captivate loyal enthusiasts but also attract a new generation of watch lovers who value innovation as much as heritage.

ROLEX TIME MACHINE

A CENTURY'S ECHO IN TIMELESS INNNOVATION 

Additionally, the Rolex TIME-MACHINE would stand as the antithesis of the Apple Watch in a profound way. The Apple Watch is super high maintenance and demands daily charging, much like a smartphone, and is inherently tied to the rhythms of modern digital life, the Rolex TIME-MACHINE would transcend such limitations. 

Thanks to its hybrid electromechanical movement, which seamlessly integrates traditional mechanical craftsmanship with cutting-edge atomic timekeeping, the TIME-MACHINE would require servicing only once every 10 to 15 years—and, remarkably, it would never need charging or any form of routine maintenance. 

Powered by a self-sustaining energy system, drawing energy from the kinetic motion of the 18 ct gold perpetual rotor, the Rolex would operate perpetually, ensuring that it remains a reliable companion for life, free from the daily rituals of charging or battery replacements. 

This self-sufficiency not only elevates the TIME-MACHINE above the constraints of modern smartwatches but also reinforces Rolex’s commitment to creating timepieces that are as enduring and sustainable as they are precise.

If Rolex embraces its pioneering spirit, it could unveil the exact watch from this ad by the 100th anniversary of the revolutionary Rolex Oyster, debuting at Watches and Wonders 2026. 

Though my Rolex Magazine ad might seem like a vision of 2050, I believe this groundbreaking timepiece could arrive much sooner—and Rolex is the one to make it happen. For over a century, they’ve transformed bold ideas into reality, often outpacing expectations with their relentless innovation. 

Look at the world we live in: Elon Musk’s reusable rockets, once deemed impossible, now land and launch again, proving that audacious dreams are merely challenges waiting to be conquered. We’re immersed in an era of technological marvels, and Rolex, with its unwavering pursuit of perfection, is perfectly positioned to deliver its own. 

The TIME-MACHINE isn’t just a dream for the distant future; it’s a challenge for Rolex to once again lead the way, setting a new standard for what a watch can and should be.

A Reader’s Question from Jake's Rolex World Answered

"Can the chip operate without a power source?"

Yes, it absolutely can! The Rolex TIME-MACHINE is a groundbreaking fusion of mechanical mastery and electronic ingenuity. Here’s how it works:

The watch’s perpetual rotor tirelessly winds the mainspring as you move. Once the mainspring is fully wound, any extra energy doesn’t go to waste—it’s cleverly channeled into charging a tiny, hidden battery. 

This battery powers the ultra-efficient “TIME-MACHINE” chip, the genius heart of the watch, which also manages all power distribution, prioritizing its own operation to maintain critical functions like timekeeping accuracy. No external power source is needed; the watch sustains itself through your kinetic perpetual motion alone which is generated with the Rolex 18ct Rolex Perpetual rotor.

Smart Energy Conservation

Here’s where the magic gets even smarter: after just 30 minutes of stillness—say, resting on your nightstand, or in a drawer, or even in its Rolex gift box—the “TIME-MACHINE” chip puts all moving parts to sleep. Zero energy is wasted. It pulls off this trick with a miniature gyroscope (think of the tech in your smartphone) embedded in the chip, detecting when the watch is idle. If you filmed it, you’d see the hands and calendar wheels freeze in place after half an hour. [Note: Watch winders become a thing of the past].

Instant Revival

Then, whether it’s 14 hours, 14 days, or even 14 months later, the moment you pick up your Rolex, the gyroscope senses the motion. Like clockwork (pun intended), the watch instantly springs to life. The hands and calendar wheels leap to the correct time, day, date, and month—all orchestrated by the “TIME-MACHINE” chip. It’s practically automatic magic!

Always Ready

The Rolex TIME-MACHINE boasts a power reserve of about 70 hours. But even if you somehow manage to drain the mechanical reserve, the chip’s own battery keeps ticking with perfect atomic precision for at least a decade. Slip the watch back on, and the rotor kicks in, winding the mainspring while the chip seamlessly resets everything to the correct positions. 

Atomic Time Synchronization

Effortless Time & Date Updates for Travelers

The Rolex TIME-MACHINE chip takes the hassle out of staying on time, no matter where your travels take you. By (optionally) syncing with your smartphone, it mirrors your phone’s time and date settings, automatically adjusting as you move across time zones or the international date line. Here’s how it works and why it’s a game-changer for globetrotters.

How It Works

• Smartphone Sync via Bluetooth: The watch connects to your smartphone using an ultra-secure Bluetooth Low Energy (BLE) connection, a reliable and power-efficient technology. This link allows the Rolex TIME-MACHINE to stay in constant communication with your phone.

• Rolex App in Action: Running quietly in the background, the Rolex app on your smartphone uses your phone’s location services to detect changes in your position. When you cross a time zone or the international date line, the app recognizes it instantly and sends the updated time and date to your watch.

• Seamless Adjustments: Without any manual input, the watch updates itself to display the correct local time and date. It’s as simple as your smartphone knowing where you are—and your Rolex follows suit.

A Traveler’s Best Friend

Picture this: You’re flying from London to Sydney. As you cross multiple time zones and the international date line, your smartphone adjusts to local time—say, jumping from 3:00 PM GMT to 1:00 AM AEST the next day. Thanks to the Rolex TIME-MACHINE chip, your watch does the same, right on your wrist. No fiddling with settings, no mental math—just a glance at the correct time, and date wherever you land, and even while you are flying in the air.

Why It Matters

• No Manual Tweaks: Forget unscrewing and pulling out the crown or pressing buttons, or having to screw the winding crown back down. The watch handles everything, making it ideal for frequent travelers or anyone who values simplicity and ease of use.

• Precision Meets Convenience: Rolex is all about accuracy, and this feature ensures you’re always in sync with your destination, down to the second.

• Tailored for Your Lifestyle: Whether you’re a jet-setting executive or an adventurer exploring new horizons, the TIME-MACHINE chip keeps your watch as adaptable as you are.

In short, the Rolex TIME-MACHINE doesn’t just tell time—it anticipates it. By syncing with your smartphone and leveraging the Rolex app, it ensures your watch is always ready for the next leg of your journey, blending cutting-edge tech with the timeless elegance Rolex is known for.

But what if you were stranded on a desert island with no smartphone to sync to? Fear not—your Rolex TIME-MACHINE is engineered to excel even in the most isolated environments. Once set, this extraordinary timepiece maintains exceptional accuracy, thanks to its sophisticated hybrid movement that fuses traditional craftsmanship with state-of-the-art precision. 

Its internal mechanism is so finely tuned it delivers near-atomic timekeeping, ensuring you stay on track without any external synchronization. For those seeking perfection, Rolex could elevate this further with a built-in miniature GPS receiver. 

This ingenious feature would enable the watch to connect directly to satellite signals, securing atomic-level accuracy wherever you are—no smartphone required. Designed with energy efficiency in mind, the GPS could activate periodically to preserve battery life, while a manual setting option ensures flexibility in any scenario. 

With Rolex’s unwavering dedication to innovation and reliability, the TIME-MACHINE isn’t just a watch—it’s a dependable companion that thrives, whether you’re in a bustling city or the untamed wilderness.

The Bottom Line

This watch can never truly “die” or demand a manual reset. It’s always primed, always precise, and always ahead of the game. With the Rolex TIME-MACHINE, time is forever on your side.

Red, White, Blue & Black Honeycomb Dial TIME-MACHINE

 

Red, White, Blue & Black

Honeycomb Dial TIME-MACHINE

The Rolex LAND-DWELLER’s bold case and seamlessly integrated bracelet have sparked a surge of inspiration, driving me to explore the endless possibilities within its design language. 

This isn’t just a watch—it’s a canvas. In my latest experiment, I’ve incorporated a contrasting ramped chapter ring into the Honeycomb Dial TIME-MACHINE, a feature that elevates the design with striking depth and a nod to the legendary Rolex Paul Newman Daytona. The result? 

A captivating blend of modern innovation and vintage charisma, where sharp lines and vibrant high-contrast primary jewel tone colors—red, white, blue, and black—converge to create a timepiece that feels both cutting-edge and timelessly iconic.

This first model features a deep ruby red honeycomb dial, with a black ramped chapter ring, which looks so sporty.

Next I crated a white honeycomb dial with a black chapter ring with red 5 minute marker accents, which gives it more of a Paul Newman Exotic dial Datyona kind of vibe.

Next up a created a honeycomb dial that fades from a rich cobalt blue into a black, which is kind of reminiscent of the DEEP-SEA D-BLUE dial.

Last up we have the black honeycomb dial version which give the watch an ultra modernized Rolex Explorer kind of vibe which I love.

I love the design of Rolex's new LAND-DWELLER case with integrated flat Jubilee bracelet, and the more I think about it, the more it makes sense that this model is likely positioned to be Rolex's experimental model, where they can really push the envelope and experiment with different vibes and innovative new technology that might end up in all other Rolex models.

I find this to also be very exciting as this is the first real Rolex model we have see that has been launched since the Sky-Dweller, but the Land-Dweller design language is way more deeply rooted in classic Rolex design.

JAKE'S ROLEX TIME-MACHINE CONCEPT

BACK TO THE FUTURE

 JAKE'S 

ROLEX TIME-MACHINE CONCEPT

In my previous article, "JAKE'S TAKE ON THE ROLEX LAND-DWELLER" I shared innovative ideas to elevate Rolex’s newly launched platform, beginning with the "LAND-DWELLER." Now, I’m bringing those concepts to their ultimate realization with a comprehensive design for what I envision as the definitive next-generation SMART ROLEX: The TIME-MACHINE. 

The Rolex Time-Machine goes beyond being just a smart Rolex wristwatch (pictured above) or a pioneering Rolex Brain Chip (pictured below). It is a visionary platform that navigates and transcends the boundaries of time, elegantly weaving together the past, present, and future with unmatched sophistication and innovation. 

"Some men see things as they are, and ask why? 

Others dream things that never were and ask why not?" 

—George Bernard Shaw

This revolutionary concept redefines the very soul of a timepiece, seamlessly blending Rolex’s storied legacy with the limitless horizons of tomorrow. In its purest essence, the Rolex Time-Machine is a true time traveler—propelling the art of horology into uncharted realms of imagination, innovation, and daring design.

When I first laid eyes on the Rolex Land-Dweller, I was genuinely impressed by the impeccable design and craftsmanship of its case and bracelet—a testament to Rolex’s enduring excellence. However, the name "Land-Dweller" felt entirely out of place, and the combination of the Cyclops date window with the 6 and 9 Arabic numerals seemed to create a visual clash that disrupted the dial’s harmony. 

Driven to enhance this foundation, I began experimenting with the dial, aiming to create a more cohesive and meaningful design. My goals were clear: devise a more fitting name and replace the date window with an Arabic numeral 3 for better balance. 

After extensive exploration and refinement, I arrived at the design reference pictured below, which showcases the Rolesor Land-Dweller in the center, flanked by my vision of an ideal dial that achieves both aesthetic harmony and a name that truly resonates with the watch’s identity. Also, I am not a fan of low contrast dials, which make it more challenging to read the time and date, and I just like darker dials which I perceive as being more masculine and cool.

The TIME-MACHINE watch on the left and the watch on the right, both flanking the LAND-DWELLER in the center, are the exact same model. The sole difference lies in the fluted bezel: on the TIME-MACHINE (left), the bezel is in its default position, presenting a sleek, minimalist black honeycomb dial with large luminescent indices, white numerals at 3, 6, and 9, a blue seconds hand, and the "TIME-MACHINE" branding in red. Rotate that bezel clockwise, as shown on the right, and an aperture retracts to reveal the Triple Date Calendar window, displaying "MON 28 APR" in red, seamlessly blending utility with elegance.

I’ve also designed a streamlined baton marker model (seen below), where the same principle applies: the TIME-MACHINE watches with black dials on both sides are identical, with the bezel twist on the right exposing the Triple Date Calendar. To refine the design, I stripped away all unnecessary dial text like "SUPERLATIVE CHRONOMETER OFFICIALLY CERTIFIED" and "OYSTER PERPETUAL." After a century, those terms are second nature to anyone who matters, letting the watch’s craftsmanship take center stage.

In a striking evolution of the Rolex aesthetic, the iconic Rolex Coronet Crown logo has been significantly enlarged, asserting a more commanding presence on the dial. This bold enhancement is paired with a reimagined ROLEX word mark, now meticulously crafted from applied white gold letters rather than the former pad-printed design. The shift to white gold introduces a captivating dimensionality, elevating the tactile and visual appeal of the watch face. 

The Rolex DATEJUST Reference 6604, a historical gem showcased in images above and below, features pointed baton markers, sharp elegant dauphine hands, and an applied Rolex World Mark rendered in a sleek sans-serif typeface. To me, this combination exudes a strikingly modern, avant-garde vibe—a testament to Rolex’s enduring ability to blend tradition with innovation. I’m particularly captivated by how the Datejust designation on this model glows in a bold red hue, a design choice similar to the vibrant red "TIME-MACHINE" dial designation on my own creation, as seen above.

The image showcased in this piece captures the commanding impact of the applied "ROLEX" word mark at 12 o’clock on the magnificent Reference 6604, a late art-deco Populuxe masterpiece from 1957 that epitomizes the era’s bold fusion of populist appeal and luxurious innovation. Its radiant presence, exuding a timeless dynamism, embodies a design ethos that directly inspired the sleek, audacious aesthetic of my TIME-MACHINE. The applied "ROLEX" word mark stands out brilliantly, shimmering under any light like a miniature Rolex billboard on the wrist, lending the watch an exquisite, jewel-like elegance—a luminous quality that echoes the luxurious spirit I sought to capture in my own creation.

Taking inspiration from history, the ROLEX word mark has been strategically lowered on the dial, echoing the distinctive layout of the 1969 Rolex QUARTZ "Texan" Reference 5100. This adjustment not only pays tribute to a classic design, which essentially would be it's grandfather,  but also achieves a refined balance, harmonizing the larger crown logo with the repositioned text.

The result is a dial that radiates confidence and unmistakable brand identity. The amplified Rolex Crown and word mark serve as a powerful visual anchor and focal point, drawing the eye and intensifying the focus on the ROLEX name. This isn’t just a matter of scale—it’s a deliberate statement of prestige. For those who value bold branding, these updates transform the black-dial models into a showcase of Rolex’s legacy, ensuring the watch’s identity stands out with unparalleled clarity and sophistication. 

"It's a Rolex"

Rolex watches are sought after for one defining reason: the name. Rolex stands as The International Mark of Success, a globally recognized status symbol that embodies prestige and achievement. People don’t buy a Rolex solely to track time with precision—though they do so flawlessly—just as women don’t purchase Hermès Birkin bags merely to carry their essentials, or private jet owners don’t acquire a Gulfstream to commute to the office. The brand’s iconic name carries an unmatched allure, a bold declaration of triumph that transcends mere function.

People don’t walk into an authorized dealer seeking an "Oyster," a "Perpetual," or a COSC-certified timepiece—they want a Rolex. The dial reflects this truth, stripped to its essence: the "ROLEX" word mark, the model name "TIME-MACHINE," and the Triple Date Calendar when revealed. This simplicity isn’t just design—it’s a statement. It declares that the brand alone is the feature that matters. After all, this is a Rolex, not a cereal box. As a result, every detail is meticulously purpose-driven.

In my years of exploring the world of horology, I’ve often spotted individuals proudly wearing a Rolex in public and felt compelled to strike up a conversation. I’ll point to their wrist and say, “Nice Submariner!”—only to be met with a look of utter bewilderment. “No, it’s a Rolex!” they’ll reply, visibly baffled. When I clarify, “It’s a Rolex Submariner model,” they remain unaware, their confusion a telling reminder: most people wear a Rolex simply because it’s a Rolex, not for the specific model. This underscores the singular power of the name—a truth etched boldly on the TIME-MACHINE’s dial.

The images of the black-dial watches featuring these updates reflect the most recent refinements, distinct from earlier iterations like those with the Land Dweller-sized crown logo. This design choice underscores a commitment to enhancing the Rolex brand’s presence, making every glance at the dial a reminder of its storied heritage and timeless excellence.

Pictured below on the left, you’ll see the current Rolex Land-Dweller, introduced by Rolex on April 1, 2025—a stunning foundation for the future of smart luxury watches, as we’ve discussed in exploring Rolex’s potential to blend heritage with cutting-edge technology.

In the center, I unveil my Rolex Time-Machine concept, featuring a refined, harmonious Zen-inspired dial that exudes balance and serenity, alongside a groundbreaking innovation. By gently grasping and turning the fluted bezel clockwise—much like the intuitive mechanism of a Sky-Dweller—the panel displaying the "Time-Machine" name gracefully retracts, unveiling a perfectly symmetrical Triple-Date Calendar complication window, as shown on the far right. [Note: People love Rolex watches with spinning/moving bezels and often play with them like fidget widgets].

This design embodies the best of both worlds: versatility and understated elegance. For those seeking a minimalist, Zen-like aesthetic, the triple-date complication remains discreetly hidden, preserving the dial’s tranquil simplicity. When you need to glance at the day, date, or month, a counterclockwise turn of the bezel reveals the calendar window with effortless precision. 

Rotate it back, and the serene "Zen Garden" vibe returns, offering a moment of calm in a busy world. Whether you value practicality or refined elegance, the Rolex Time-Machine adapts seamlessly—keep the calendar window open for functionality or conceal it for a minimalist masterpiece. This concept truly merges timeless sophistication with modern adaptability, delivering the best of both worlds.

Reimagining Rolex 

The Evolution of the LAND-DWELLER

 into the Ultimate TIME-MACHINE

Rolex has long been revered as a trailblazer in precision timekeeping, blending groundbreaking innovation with robust, enduring watchmaking. After the passing of Rolex founder, Hans Wilsdorf, in 1960, Rolex CEO André-Jean Heiniger and Marketing Director René-Paul Jeanneret skillfully repositioned Rolex as the epitome of luxury—a strategic shift that has cemented its prestigious legacy to this day.

I believe it’s time for Rolex to return to its roots and once again pioneer the future of time mastery through bold innovation. Building on the Rolex smartwatch concept I introduced in my previous article, JAKE'S TAKE on the Rolex Land-Dweller, I’ve pushed the boundaries further to design what I see as the ultimate Rolex dream watch: the TIME-MACHINE. 

Below, we see the newly launched Rolex Land-Dweller in platinum with its magnificent ice blue engraved dial, unveiled on April 1, 2025. This model marks a remarkable milestone, showcasing Rolex’s ability to honor its heritage while setting the stage for a new era of horological excellence, as we’ve explored in our discussions about blending tradition with modern technology.

Streamlining the Dial for 2026 

A Modern ROLEX Vision

As we approach 2026, a century after Rolex revolutionized watchmaking with the waterproof "Oyster" in 1926 and the self-winding "Perpetual" mechanism in 1931, it’s time to move beyond these now-anachronistic terms on the dial. While these names carry deep historical significance, they no longer serve a practical purpose and distract from the true centerpiece: the timeless Rolex crown and wordmark. 

Today, the Rolex name alone should encapsulate its storied legacy—waterproof design (Oyster), self-winding precision (Perpetual), and an over-engineered, bulletproof case that defines its enduring excellence. In 2026, Rolex stands as the ultimate symbol of craftsmanship and innovation, ready to embrace a new era of design clarity, as we’ve discussed in exploring how Rolex can honor its past while pushing boundaries with modern technology.

Notice in the image above, I’ve removed the now-redundant "Superlative Chronometer Officially Certified" (COSC certification) text from the bottom of the dial. The outdated COSC standard, with its -4/+6 seconds per day tolerance, is vastly outclassed by Rolex’s own SUPERLATIVE CHRONOMETER CERTIFICATION, which achieves an impressive -2/+2 seconds per day, as we discussed on April 12, 2025. More strikingly, the proposed movement in my Rolex Time-Machine design harnesses atomic timekeeping, maintaining accuracy to within one second over 100 million years—making external certifications entirely obsolete, as we explored when discussing atomic clock precision on April 5, 2025.

Rolex has also made a smart move by eliminating the repetitive "ROLEX, ROLEX, ROLEX" engraving around the rehaut in this new model, replacing it with a sleek, ramped chapter ring that embraces a modern design language. This long-overdue change aligns with the principle of simplicity in luxury watchmaking. We don’t need a Steve Ballmer-style chant of "Microsoft, Microsoft, Microsoft" on the rehaut—less is more, and keeping it simple and sophisticated (KISS) allows Rolex’s unparalleled craftsmanship to take center stage.

Interestingly, the Land-Dweller stands out as one of the few Rolex models with a date complication that omits the "Date" designation on its dial, a choice that has sparked confusion among enthusiasts. The Sky-Dweller is the only other Rolex model to similarly forgo this label despite featuring a date function. 

This omission highlights a broader principle: every element on a dial should serve a clear purpose. Just as you wouldn’t add an extraneous hand to a watch with no functional role, words on the dial should follow the same rule of purposeful design.

Every component of a watch face should contribute meaningfully—whether it’s markers tracking minutes, seconds, or hours. Random words, however, add no value. They’re akin to driving a car with an "AWD" badge plastered on the back—do you really need to announce to everyone behind you that you have four-wheel drive? 

Or consider the driver who slaps a "New Driver, Please Be Patient" sticker on their car, only to leave it there four years later, prompting a puzzled reaction. In 2025, product design itself is the trademark. Look at the Tesla Cybertruck or the iPhone—no one mistakes a Cybertruck for a Chevy or a Mercedes. Rolex’s design language is already among the most distinctive in the world, as we’ve noted in our discussions about its cultural impact on March 31, 2025. Unnecessary text only dilutes that iconic identity.

For context, I’ve included a photo (above) of Rolex’s white gold Rolex Quartz "Texan," developed in the late 1960s and launched in the early 1970s. Notice how its dial features only the iconic Rolex Coronet Crown logo at the top, paired with the bold "ROLEX" wordmark, and the model name elegantly centered toward the bottom—mirroring the clean, purposeful layout of my Rolex Time-Machine design. 

This minimalist approach is all that’s needed; as a Rolex, it speaks volumes through its heritage and design alone.

Rolex dials from earlier eras, like the 1969 Gold Paul Newman "Hermes" Daytona (pictured below), exude a timeless beauty precisely because they avoid cluttering the dial with unnecessary text. 

Back then, Rolex embraced a philosophy of simplicity that let the craftsmanship shine—a stark contrast to the overcrowded dials of today with superfluous text like "Superlative Chronometer Officially Certified", or having "ROLEX, ROLEX, ROLEX..." engraved on the rehaut. By stripping away the excess, Rolex can once again let its iconic design language take center stage, proving that less truly is more.

The Ultimate Calendar 

A Rolex Triple-Date Masterpiece 

At the bottom of the dial on my Rolex Time-Machine, I’ve introduced my vision for the perfect Triple-Date Calendar aperture window, providing every calendar function a wearer could desire with effortless elegance. 

The date of the month is intentionally bolded, recognizing its role as the most critical complication for daily use—a design choice that prioritizes practicality without sacrificing style. This concept takes the iconic Rolex Day-Date to its ultimate evolution, seamlessly incorporating the month complication, a nod to the sophisticated Rolex the classic Rolex Triple Date Moonphase models—while maintaining a clean, balanced aesthetic. 

I’ve created the collage below to showcase a range of Triple-Date Calendar variations for the Rolex Time-Machine, from subtle and understated to prominently visible. These are not electronic or digital displays but rather traditional day, date, and month wheels, engineered with such precision that their transitions appear seamless, embodying Rolex’s legacy of mechanical excellence.

When purchased from a Rolex Authorized Dealer and paired with a smartphone, this watch becomes a pinnacle of modern engineering. The Rolex Brain chip ensures atomic time precision—accurate to within one second per 100 million years, eliminating the need for adjustments beyond routine servicing every 10 years.

Furthermore, the Rolex Brain chip supports over-the-air updates, much like a Tesla or iPhone, keeping the watch at the forefront of innovation throughout its lifetime. This is the ultimate Rolex Perpetual dream watch brought to life—a masterpiece of timeless design and cutting-edge technology!

Back in Black 

A Bold Fusion of Classic Style & Modern Innovation

Reimagining the Rolex Time-Machine with a sleek black dial elevates this concept to a new echelon of sophistication and allure. The design captures the minimalist essence of the iconic Rolex Explorer while pushing boundaries with cutting-edge innovation and style. 

To enhance the visual impact, I replaced the traditional pad printed serif Rolex word mark typeface with a sleek sans-serif version—a tribute to the bold, 3-dimensional metallic forward-thinking applied Rolex workdmark dial logos Rolex embraced in the 1950s. 

This choice lends a retro-futuristic, contemporary edge to the dial. I also amplified the Rolex wordmark, giving it a commanding presence that exudes confidence and ensures the brand’s iconic identity stands out with striking clarity. First and foremost, this is a ROLEX!!!

My updated dial design achieves sublime harmony, decisively eliminating the visual discord of blending serif and sans-serif typefaces on the dial or watch. Now entirely sans-serif, the typography radiates a sleek, modern sophistication, unifying every element with impeccable precision. In stark contrast, the Land-Dweller’s serif wordmark clashes jarringly with the sans-serif "Swiss Made," "Oyster Perpetual," and "Officially Certified Swiss Chronometer" inscriptions, creating a typographic "Word-Salad" that disrupts its visual identity. 

This design’s consistent sans-serif aesthetic delivers a polished, contemporary look, enhancing legibility and embodying visionary elegance. This deliberate choice not only elevates the watch’s visual coherence but also solidifies its status as a pinnacle of horological innovation, a true embodiment of The International Mark of Success.

As highlighted earlier, the fluted bezel offers a transformative feature: a simple clockwise twist shifts the dial from displaying the model dial designation of "TIME-MACHINE" to revealing the full Day, Date, and Month calendar complications, seamlessly blending elegance with functionality. With the hybrid movement and Rolex Smart Brain ensuring atomic time precision—syncing effortlessly with your smartphone, as discussed below—this watch is a perfect fusion of heritage and cutting-edge technology. Honestly, this is a watch I’d love to have on my wrist!

Black Baton TIME-MACHINE 

After reimagining the 3, 6, 9 Time-Machine with a striking black dial, I couldn’t resist applying the same bold treatment to the baton marker version, pictured below. This iteration, with its sleek baton markers inspired by the timeless elegance of the Datejust—a design choice that takes on a new level of sophistication with the black dial, blending minimalist charm with a modern, commanding presence.

The image below showcases the Rolex Time-Machine with its calendar aperture window exposed, revealing a strikingly serious and understated watch design where every element serves a distinct and valuable purpose. As we discussed on April 12, 2025, when exploring the importance of eliminating unnecessary text on dials, this watch face embodies that philosophy—there’s absolutely nothing superfluous, ensuring a pure, functional elegance that lets the craftsmanship shine.

SINGLE RED TIME MACHINE

A STRIKING NEW VISION

After exploring the sleek black dial for my Time-Machine concept, I couldn’t resist experimenting further by adding a bold touch of red to the dial. The result is a captivating design that merges the sophisticated, minimalist vibe of the black Time-Machine with a striking pop of color—a nod to Rolex’s history of using vibrant accents to create unforgettable pieces. Here’s what I came up with: a watch that balances modern elegance with a daring, eye-catching flair.

The touch of red on the dial infuses the Time-Machine with a dynamic, sportier flair that I absolutely love, reminiscent of the vibrant accents Rolex has used in iconic models like the Daytona. 

In the version below, I’ve colored the day of the week and month in a striking red, creating a bold contrast that makes the white date stand out even more prominently—a design choice that aligns with my vision for emphasizing the date’s importance in the Triple-Date Calendar. This combination not only enhances the watch’s visual impact but also gives it a refined, energetic look that feels both modern and timeless.

A Vision for Ultimate Precision 

The Rolex Smart Brain in a Hybrid Movement

In my previous article named "JAKE'S TAKE on the Rolex Land-Dweller", I proposed that Rolex should lead the way in horological innovation by developing a hybrid electro-mechanical movement that guarantees atomic time precision through a discreet "Rolex Smart Brain" hidden beneath one of the bridge plates. This approach would maintain the classic aesthetic of the exhibition caseback, ensuring the smart technology remains invisible while preserving Rolex’s timeless design.

To clarify, the Rolex Smart Brain ensures that the time, day, date, and month are perpetually accurate, eliminating the need for manual adjustments—especially when paired with the Rolex smartphone app. The mechanical movement boasts a 70-hour power reserve, but if the watch detects no movement for 30 minutes—such as when placed on a nightstand or in a drawer—it intelligently puts all moving parts into a low-energy "sleep" mode to conserve power. 

Meanwhile, the Rolex Perpetual rotor not only keeps the watch wound but also kinetically charges an invisible battery that powers the Smart Brain chip, ensuring uninterrupted precision with atomic accuracy to within one second per 100 million years. This seamless integration of mechanical mastery and modern technology makes the Time-Machine a true embodiment of Rolex’s legacy and its future.

The image below envisions a daring approach, where Rolex boldly integrates the Rolex Smart Brain as a visible component of the movement, prominently displayed in the upper left-hand corner. Powered by a discreet, invisible energy source, this innovation ensures flawless atomic timekeeping. This fusion of cutting-edge technology with Rolex’s mechanical artistry elevates the Time-Machine into a true masterpiece of modern horology.

IF I ONLY HAD A BRAIN

Let’s take a closer look at the Rolex Smart Brain chip concept, as depicted in the image below. Its intricate gold circuits shimmer with a subtle glow, harmonizing beautifully with the watch’s movement and adding a touch of regal sophistication. This remarkably compact silicon chip delivers exceptional performance despite its size, boasting an ultra-low power requirement that ensures efficiency. Adorned with the iconic Rolex coronet crown logo, it underscores the chip’s prestigious role in the Time-Machine—a perfect blend of innovation and heritage.

I firmly believe every Rolex should embrace this technology, seamlessly blending the brand’s storied heritage with cutting-edge innovation. By pairing with a smartphone to activate this feature, the watch ensures effortless synchronization while preserving the timeless elegance that defines Rolex. This is undeniably my ultimate Rolex dream watch, and I strongly urge Rolex to bring such a masterpiece to life.

The reality is that watchmaking technology and electronics have advanced dramatically since Rolex discontinued the Oysterquartz in 2002, for its pioneering quartz movement. Today’s innovations are virtually unrecognizable compared to that era, which only strengthens the case for Rolex to revisit the creation of a smart electro-mechanical movement. 

Perhaps, most importantly if Rolex were to implement this proposed SMART ROLEX layer, customers would NEVER have to manually reset a Rolex ever again, nor have to worry about the power reserved depleting after 72 hours. 

Now is the time for Rolex to lead the charge once again, merging precision and tradition with the future of horology.

ONE MORE THANG

Two years ago, for Watches and Wonders 2023, I published an article titled "JAKE'S 1908 TAKE" where I shared two design references I created—concepts I still dream of seeing Rolex bring to life, especially now with the potential integration of the Rolex Smart Brain chip platform I outlined above.

As a designer who has dedicated many thousands of hours to studying the intricate grand complications of both Rolex and Patek Philippe, I believe Rolex should reclaim its legacy in this arena and push boundaries once again. My proposed triple-date-moonphase dial design, seen below, would be a stunning addition to the elegant 1908 case. 

Enhanced with the Rolex Smart Brain chip, which ensures atomic time precision and seamless smartphone syncing, this timepiece could marry the artistry of grand complications with cutting-edge technology, creating a modern masterpiece that honors Rolex’s heritage while looking boldly to the future.

2025 Rolex 1908 Triple Date Grand Complication Concept Design by Jake Ehrlich

My Rolex triple date grand complication design seen above is high design and has some excellent features. I originally showcased my design concept on my article named The Complete History of the Rolex Triple Date Moonphase. 

First, it replaces the 3 and 9 button markers with the Day and Month windows, and this version incorporates rubies for the minute markers between the 5 minute markers, which gives it that 'touch of red' vibe, which beautifully compliments the cobalt blue moonphonse dial. I also included a version of my design concept below with all gold markers for frame of reference. Rolex, if you are listening, PLEASE MAKE THIS WATCH!!!!!

2025 Rolex 1908 Triple Date Grand Complication Concept Design by Jake Ehrlich