It had to happen sooner or later. Fidel Castro passed away in Cuba recently, which marks a turning-point in Cuba's future. It has always been amazing to me how polarized people are on their love or hate of the man. Below are some photo of Fidel Castro wearing some of his Rolex watches.
Fidel Castro took control during his Cuban revolution, while wearing a Rolex watch and went on to wear many different Rolex watch models during his reign as head the Prime Minister/President/Dictator of Cuba. In the photo above, we see Castro in 1964 wearing an early Coke Rolex GMT-Master with no crown guards [Reference 6542]. Castro is smiling, and perhaps for good reason. After all, he made JFK stand-down during the Cuban missile crisis, and he was on a role.
In the next photo below we see him years later wearing a GMT-Master with Crown Guards.
In the photo below, we have visual confirmation that Fidel Castro's second GMT-Master was a Pepsi, v. the one above which is a Coke!
The Fidel Castro photo below is a trip if you thing about it!?!! He is driving around with his Rolex GMT-Master Coke on his wrist, which is a reference 6452, and he has a Soviet Kalashnikov AK-47 just behind him in the storage bin, and he is giving an interview!!! What a crazy life being a revolutionary must have been for him.
Rolex El Presidente
Fidel Castro is pictured below in 1959 wearing his yellow gold Rolex Day-Date, which has an unmistakably iconic Rolex President bracelet—easily recognizable from across a room. The irony in this photo that the Rolex Day-Date had just been introduced to the market place several years before this photo was taken.
Castro Rockin' Rolexes in The Kremlin
Years ago, I noticed the fact Fidel Castro was regularly wearing two Rolex watches on his left wrist, I wondered why he would do such a thing? I think it was symbolic, because he wanted everybody to know he was keeping local Cuban time as well as the time at the Kremlin, in Moscow. In the photos below, we see Castro meeting with Nikita Khruschev at the Kremlin.
By the way, that is Karl Marx's portrait hanging on the wall, who was also a bearded fellow...It's kind of ironic Castro is smoking a Cuban Cigar and wearing two Rolex watches in the Kremlin while he chats with Khruschev, in front of a Karl Marx picture :-)
The non-verbal body language in this photo is absolutely fascinating! Notice everybody in the room is staring at Castro's cigar, and everybody sitting is smiling with their hands folded in front of them on the table, and the three guys standing below the portrait of Marx, have their arms behind their backs.
Che Guevara
Che Guevara was Fidel Castro's right-hand-man, and we see him pictured below holding a magazine with Fidel Castro pictured on the front. Che Guevara also wore a Rolex GMT-Master, as did Castro, and we see it on his wrist in the photos below.
Chris Evert is one of the greatest tennis players in history. She won 18 Grand Slam Singles Champions and three Doubles Titles in her amazing career. She was ranked the Number 1 singles player in 1974, 1975, 1976, 1977, 1978, 1980 and 1981.
Chris Evert was featured in many Rolex ads over the years and below we see several that share a fascinating story of achievement.
So what has John been up to lately? A lot!!! To start with, I have fantastic news to share with you, and that is John Goldberger has written a follow-up Book, named 100 SUPERLATIVE ROLEX WATCHES PART II, which will be available in September of 2017.
Also, John Goldberger has recently been curating the latest Phillips Rolex Milestones Auction which will be taking place tomorrow in Hong Kong. This super exciting auction features '38 Legendary Watches That Shaped History.' You can visit the online catalog by visiting the Phllips Auction House microsite, which is loaded with amazing vintage Rolex watches.
Rolex Triple-Date Moonphase
1952 36MM Reference 6062
My favorite watch in the auction is the Rolex Triple Date Moonphase seen below from lot 816, which is made out of 18k yellow gold. This magnificent beauty comes on a matching yellow gold Rolex Jubilee bracelet. The nickname for this watch is Stelline, which means 'small star' in Italian.
Phillips provides the following Catalog Essay for this beauty:
Reference 6062 is one of two Rolex models to feature a triple calendar complication paired with a moon phase indication. While reference 6062 features a screw down Oyster case back, reference 8171 features a snap-on case back.
Launched at the Basel fair in 1950, reference 6062 was the first automatic wristwatch with date and moon phase housed in a waterproof case. Cased in stainless steel, yellow gold and pink gold, the model was fitted with a number of dial variants. The most exclusive and desirable version is, without a doubt, one fitted with eight faceted stars in lieu of hour numerals. Such is the desirability, and popularity of the watch, that collectors have dubbed it ‘Stelline’, meaning 'starlet' in Italian.
This example of a reference 6062 is furthermore completely fresh to the market, having surfaced to the public just recently. We are incredibly honored to present this watch. It is an opportunity to satiate even the most demanding of collectors and watch scholars.
John Goldberger's Opinion
The present 'Stelline', preserved in incredible condition, is one if the most beautiful examples of the reference.
The dial condition can only be described as incredible – most examples are spotted throughout, due to aging and exposure to environmental elements. This dial is free of imperfections. The numerals on the outer track are inky blue, and the day and date apertures are sharp and angular, demonstrating the originality of the dial.
The outer track has furthermore aged slightly faster than the center, enhancing the dial's two-tone appearance. The luminous stars, the most important aspect of the dial, are untouched. Each luminous within is perfectly rounded, placed precisely within each star. The “Officially Certified Chronometer” designation within the moon phase subsidiary dial is a particularly nice touch.
The yellow gold case, preserved in excellent condition, displays a sharp hallmark to the bottom of the lug. There is light tarnishing in the form of patina, which really gives this watch so much character and history, furthermore attesting to its untouched condition. The Super Oyster crown is original, as is the Jubilee bracelet, stamped for the third quarter of 1952.
My Personal Opinion
I agree with John's opinion, but I want to point out another magnificently beautiful example of a Rolex Reference 6062, which ironically comes from John Golberger's book, 100 SUPERLATIVE ROLEX WATCHES, which is pictured below. This watch is the same as the one above, but it has a black dial, along with black ground moon phase. This watch is ultra-rare, and last year Phillips auction one very similar to it for almost $1Million!!!
Rolex Submariner 1955 37.5MM Reference 6536/6538
Next up we see this incredible Rolex Submariner which has a
Phillips provides the following Catalog Essay for this watch:
Reference 6536 is amongst the rarest and earliest of all Submariners. Produced for one year only in 1955, it most notably features no crown guards, a ‘small crown’, rotating bezel and gilt black lacquer ‘Swiss’ dial.
This watch is a double reference 6536/6538, which is clearly a transitional example, as the case back displays the number 6536, along with 6538 crossed out by Rolex.
John Goldberger's Opinion
This watch displays all the original characteristics of a reference 6536/6538. The dial is, of course, the most splendid aspect of the watch. Still retaining its black lacquer finish with grainy patina, the radium plots have aged with warm orange patina, which match the gilt hands and seconds lollipop wonderfully. The ‘Swiss’ dial furthermore features a gilt chapter ring, which is correct for the reference. The radium index at 6 o’clock is brighter in tone, which is also correct.
While these attributes are very rare, one more detail propels this watch to the next level: the red depth rating. Only the very earliest examples carried a red depth rating above 6 o’clock as Rolex tested some watches during the period with a red ‘100/330’ designation. Approximately 10 examples with these particular characteristics have appeared on the market today.
The watch features a really crisp case, which still displays bevels and boasts a robust 37.5 mm. case diameter. The bezel insert is correct, and the bracelet is original, stamped for the third quarter of 1954.
Yellow Gold Lady Date @ Studio 54 Luxury Lifestyle Designer
Diane von Fürstenberg is one of the top designers in the world today. She has also been the President of The Council Of Fashion Designers Of America since 2006. Diane was formerly married to Prince Egon of Fürstenberg, which made her Princess Diane of Fürstenberg. She is pictured below at the famed Studio 54 in New York City, wearing her yellow gold Rolex Lady Date.
Diane von Fürstenberg is pictured below in Geneva, Switzerland at age 18, in 1964.
The photo below of Diane von Fürstenberg started her ultra-successful Wrap-Dress revolution.
What is going on here!?!!! So this is getting pretty ridiculous if you ask me!!!!! Tudor, which is owned by Rolex, just introduced this amazing new Pelagos LHD. This new model is based upon the standard Tudor Pelagos, which also has an in-house movement.
I can't believe Tudor is coming out with super-cool vintage inspired watches with all this amazing original Rolex DNA, but Rolex is not doing the same with its own line of watches!?!! I have thought for a long time that Rolex needs to come out with a Rolex Heritage line of vintage inspired watches, which is what the market wants, and would go crazy over! Specifically, this Tudor model has the RED PELAGOS dial designation, which came from the Single Red Rolex Submariner and SEA-DWELLER. It also features a Red date designation on the date wheel, and most importantly, the Ceramic bezel insert features lumed indices, which originally appeared on the Rolex GMT-Master in 1955. Also, it has pointed crown guards, like the Submariner and GMT-Master models of yesteryear. You can learn much more about this new watch by visiting the Tudor Watch microsite for the Tudor Pelagos LHD.
Has A Fascinating Lunch Conversation with Jean-Claude Biver
I have a real treat for you today!!! Two of my favorite people in the world of Horology sat down recently in Singapore and enjoyed a meal and an amazing conversation. The conversation was between Jean-Claude Biver, and Wei Koh, who are both amazing revolutionaries in there own right. Wei Koh is the Founding Editor and Publisher of Revolution Magazine, and if you look closely in the video Wei is wearing a Tudor Heritage Black Bay Bronze.
In the video above, Wei Koh interviews horological maven, Jean-Claude Biver. John-Claude Biver is the head of all watches for LVMH, as well as being the CEO of Tag Heuer. Prior to his current position, Biver was the CEO of Hublot, and is perhaps best known for reinventing the Omega and Blancpain brands.
Wei Koh and John-Claude Biver discuss the future of Smart Watches, which is a fascinating subject. This conversation came at an amazing time as Tag Heuer recently announced they were the very first Swiss watch company to setup offices in Silicon Valley, to be close to their strategic partner, Intel. This is profound news, as Tag Heuer sold more than 60,000 of their Connected Watches so far this year! Hodinkee.com recently published a great story on this brilliant move.
The Swiss Watch Industry in many ways is a small world. As a matter of fact, the current CEO of Rolex, Jean-Frédéric Dufour is a protege of Jean-Claude Biver. In the video below we see Jean-Frédéric Dufour when he was the CEO of Zenith, giving a presentation to Wei Koh several years ago.
As I mentioned earlier in this story, Wei Koh is wearing a Tudor Heritage Black Bay Bronze, which is a very interesting new watch Tudor recently introduced at BaselWorld. If you are not familiar with the Tudor brand, it is owned by Rolex. The Tudor Heritage Black Bay Bronze model Wei Koh is wearing in the interview is pictured below.
Paul Giamatti's acting career has been nothing short of amazing. He started his career in the critically-acclaimed movie about Howard Stern's career, named private parts, and anybody familiar with Private Parts, of course, remembers, his famous line, "It's not NBC, it pronounced EEENNNNBC." LOL LOL LOL ;-D
Paul Giamatti has also appeared in many other famous movies including The Truman Show, Saving Private Ryan, The Negotiator, American Splendor, Sideways, Cinderella Man, The Illusionist, and The Amazing Spider-Man. I almost named the heading of this post "Rolex Funnyness: Paul Giamatti," since he is so funny. Paul is wearing his trusted Rolex Submariner in the photo below. Paul has an amazing line of TV credits as well. He was in Downton Abbey, Billions, 30 Rock, John Adams, and King Of The Hill.
Yellow Gold Rolex Day-Date 45th President Of The United States
The citizens of The United States have voted Donald Trump into the office of The President Of The United States. As an American, I can't remember a U.S. Presidential race that was so divisive and polarizing. That being said, as an American, I believe in America, and believe her best day are ahead of her.
Donald Trump's election to the Presidency is super-profound as the citizens of the United States also voted into office a majority of Republicans in the U.S. Congress, as well as the U.S. Senate. This likely means Donald Trump will have tremendous power to enact legislation that will likely change the face of America forever. Also, it is worth noting the U.S. Supreme Court currently has four Conservative Republicans and four Liberal Democrats. President Trump will obviously be appointing the ninth U.S. Supreme Court Justice, which means we will also have Republican controlled Supreme Court.
Update: Hillary Clinton gave her concession speech which was extremely gracious, and offered an amazing message on the power of maintaining an open mind.
Update: President Obama also spoke today and offered his gracious perspective and congratulated Donald Trump, as seen in the video below.
Donald Trump's election to the Presidency is super-profound as the citizens of the United States also voted into office a majority of Republicans in the U.S. Congress, as well as the U.S. Senate. This likely means Donald Trump will have tremendous power to enact legislation that will likely change the face of America forever. Also, it is worth noting the U.S. Supreme Court currently has four Conservative Republicans and four Liberal Democrats. President Trump will obviously be appointing the ninth U.S. Supreme Court Justice, which means we will also have Republican controlled Supreme Court. Update: On Thursday, November 10th, two days after the election, President Elect, Donald Trump met with President Obama to discuss the smooth transition of power to the oval office. As President Elect, Donald Trump receives the exact same daily intelligence briefings as President Obama, which includes briefings from 17 American intelligence agencies. The profoundly historic photo below was taken by Pablo Monsivais, and appears courtesy of The Associated Press.
It is worth noting President Trump is the oldest man to become president at 70 years of age. He is also the first American President to be elected that has never held a public office or served in the military! Folks, a new era is upon us!!!
There is a french saying that says, "The Clothes Make The Man." Many people believe you can tell a lot about a man by the watch he wears as well as shoes he wears. The Rolex Day-Date, also known as "The Rolex President" has seen a great deal of history on the wrist of the most powerful men in the world.
President Trump
Yellow Gold Rolex Day-Date
The International Mark Of Success
President elect, Donald Trump is pictured below on one of his golf courses wearing his 36MM Yellow Gold Rolex Day-Date, which is typically referred to as 'The Rolex President'. Donald Trump is the the first and only U.S. President to wear a Rolex before being elected since Ronald Reagan and President Eisenhower.
The fact that President Trump will be wearing this watch makes him the first and only U.S. President to wear a Rolex Day-Date before he was elected President. The watch is obviously fitting for a President as it shares its name.
Donald Trump is pictured below with his daughter Ivanka Trump and with Miss Universe, and if you look closely he is wearing his Rolex Day-Day Date.
Donald Trump is pictured below at his Mar-A-Largo resort in Florida, at a Rolex Awards Dinner reception where he presents golfer, Lorena Ochoa with a trophy. We see Rolex U.S.A. Vice President, Peter Nicholson standing next to Trump holding a Rolex which is part of the prize for winning the LPGA Player Of the Year Trophy.
In the photo below we see Donald Trump with Mark Bellissimo and Shelia Johnson attending the Central Park Horse Show which was presented by Rolex, on September 18, 2014, in New York City.
Bill Rancic
The First Apprentice
Stainless Steel Rolex Daytona
I have a confession to make. I remember being a big fan of the first several seasons of Donald Trump's, 'THE APPRENTICE' reality show. Bill Rancic was the very first candidate to by hired on by Donald Trump in the first season of The Apprentice, and in the photo below we see him sporting his stainless steel Rolex Daytona.
The Rolex President
A Brief History Of The Rolex Precedent
Many years ago, I wrote a an 11 Part Series titled, The Complete History of the Rolex President, which goes into great detail on the ethos of the Rolex Day-Date, and tells the story of how it became so successful. The first U.S. President to wear a Rolex was Dwight Eisenhower, who was the President from 1952 to 1960. Ironically, Rolex gave Eisenhower his yellow gold Rolex Day-Date in 1949, when he was serving as The Supreme Commander Of NATO in Europe after World War II.
In the photo below taken under the White House portico, we see then Senator Hubert Humphrey in the presidential limousine turned around looking at outgoing U.S. President Truman.
John F. Kennedy
A Rolex President Mystery
U.S. President Kennedy was one cool cat. In so many ways he epitomized the best America has ever had to offer. So what is his Rolex Story?
As Sir Winston Churchill once said, "It's a riddle, wrapped in a mystery, inside and Enigma." The story put forth was that Marilyn Monroe gave her lover, JFK a Rolex Day-Date!!!
The Rolex 'President' Marilyn Monroe gave JFK is pictured below. As we see in is engraved on the reverso, with the message, "Jack, With love always, from Marilyn, May 29th, 1962."
Happy Birthday Mr. President
On JFK's 45th Birthday Marilyn Monroe gave U.S. President John F. Kennedy a special treat when she sang 'Happy Birthday' to him, as you can see in the video below.
Marilyn Monroe's performance in singing Happy Birthday, Mr. President was extremely controversial, for many reasons. First and foremost, due to the fact she wore a nude colored dress that initially shocked the audience as she took off her mink coat and exposed her dress, as she looks naked. In the rare photo below, we see JFK at the even watching Marilyn Monroe sing Happy Birthday to him.
The photo below is NOT supposed to exist. It was supposed to be destroyed by the Secret Service. It shows JFK and his brother, U.S. Attorney General, Bobby Kennedy chatting with Marilyn Monroe at a party after the event, at Arthur Krim's apartment in Manhattan. If you look closely, you will see Marilyn Monroe holding the Rolex Day-Date in her hand.
I mention this photo is not supposed to exist. The photographer who took the photo was a White House photographer, and he took many photos of JFK with Marilyn at this event. The Secret Service was ordered to visit his home after the event and destroy all the negatives in his dark room. As the story goes, the Secret Service scoured his home and destroyed all photos and negatives of photos that showed JFK with Marilyn, but they didn't realize he hid a negative by mistake in his clothes that were in his watching machine, which he later found and kept. If it was not for that mistake, the world would never have seen a photo of JFK with Marilyn. The logic was that the Secret Service was trying to hide any evidence they might be having an affair.
In the close up photos above and below, we see Marilyn Monroe holding the Rolex Day-Date in her left hand, which she gave to JFK. As the story goes, JFK gave it to a Secret Service agent and told him to get rid of it, as the engraving on the reverso was too tantalizing. The Rolex President showed up years later at auction, along with it's stranger than fiction provenance!
In the photos below, taken at the same event in New York, we see Marilyn Monroe walking with the Rolex Day-Date in here hand.
Men Who Guide The Destines Of The World Wear Rolex
Rolex was so excited that U.S. President Eisenhower wore a Rolex Day-Date. The Rolex magazine advertisement below is from 1956. Rolex began running the "Men who giude the destinies of the world wear Rolex watches" in 1953.
This next two Rolex 'Men who guide the destines of the world wear Rolex" ads are from 1957.
Lord Mountbatten
This next Rolex ad is from 1957 and features Lord Montbatten who is Prince Philip's Uncle. Prince Philip is of course married to Queen Elizabeth.
NBC Founder David Sarnoff
I am not 100% certain, but in this next ad I believe it is referring to David Sarnoff, the founder of NBC who was a maverick in Television Programming.
1964 Rolex President Ad
Today, Rolex is an aspirational brand. In other words, people aspire to own a Rolex. But as we see in the photos below, it was Rolex that was aspiring to prove itself to the world by attempting to make certain every head of state in the world wore a Rolex.
The Rolex President
U.S. President Lyndon Johnson
Yellow Gold Rolex Day-Date
White House Oval Office
Washington D.C. 1965
Have you ever wondered where the term The Rolex Presidentcame from? It took me many years to finally solve the mystery of how, when and where exactly the name The Rolex President came from. The Rolex President Watch for many decades has symbolized and been equated with being The International Mark Of Success and Achievement.
Rolex marketing, in the United States has always been handled through the adroit marketing firm of J.Walter Thompson. In 1966, J. Walter Thompson came up with the Rolex magazine ad pictured below, which ran in the United States.
1966 Rolex President Ad
It is amazing when you think about it, how remarkably timeless this vintage 1966 Rolex Day-Date ad is. It features a wrist shot of a man wearing a yellow gold Day-Date holding a red phone in his hand. Kind of reminds me of Commissioner Gordon talking on the red Batphone ;-)
It is interesting to note, in this 1966 Rolex Day-Date watch ad, how the title says "The presidents' watch." This of course, is referring to then elected, U.S. President, Lyndon Johnson. This moment in Rolex history represented a high-water-mark–having the sitting U.S. President wearing Rolex's flagship watch model.
Vintage 1967 United Nations Rolex Day-Date Ad
It is interesting to note that when Rolex says, in the magazine ad below, "many heads of state", I believe they were specifically referring to Lyndon Johnson who was the President Of The United States when this ad was published. Notice in 1967 the Rolex Day-Date in yellow gold was only $1000!?!!
Rolex President: Gerald Ford
A President Wearing A Rolex President
[38th President Of The United States]
President Ronald Reagan
Stainless Steel Rolex Datejust: Jubilee Bracelet
It is probably worth noting that President Trump is a huge fan of Ronald Reagan. So much so, he even borrowed President Reagan's 1979 campaign slogan of "Let's Make American Great Again". One thing President Trump and President Reagan have in common, is they were both Democrats before converting to Republican.
"Some may try to tell us that this is the end of an era, but what they overlook is that in America, every day is a new beginning, and every sunset is merely the latest milestone on a voyage that never ends. For this is the land that has never become, but is always in the act of becoming. Emerson was right: America is the Land of Tomorrow." –Ronald Reagan (Presidential Medal of Freedom Ceremony, The White House, January 13, 1993)
Mark McCormack
Another Rolex Myth Busted And Mystery Solved!!!
1986 Rolex President Ad
This is the quintessential 1980s Rolex ad. In 1986 Ronald Reagan was the President of the United States and Rolex was reaching new heights in status and popularity.
This cool vintage Rolex ad contains a very interesting detail! One of the unanswered Rolex folklore questions always was:
Where did the term The Rolex President come from?
It has always been put forth that Rolex began referring to the bracelet on the Rolex Day-Date as "The President" bracelet (around 1967) but never referred to the the actual Day-Date as the Rolex President. It was believed that people just started refering to the Rolex Day-Date as The President, but that Rolex never specifically referred to it as such.
It turns out that was a false myth which I first busted in 2010. In 1986 we have direct evidence of Rolex specifically referring to a watch model named:
"The Rolex President Day-Date Chronometer. Available in 18kt. gold, with matching bracelet."
This ad was very popular in the 1980s and I believe it clearly proves it was indeed Rolex that specifically coined the term: The Rolex President.
Wow!!!!! Rolex appears to have briefly referred to the watch as The Rolex President, then they stopped, and went back to calling it just The Day-Date, but the term "The Rolex President"stuck, and once the cat was out of the bag, that was it!!!!! Another fascinating Rolex mystery solved!!!!!!
Mark McCormack
World's First Super-Agent To The Stars
Founder Of International Management Group (IMG)
Mark McCormack who is featured in the ad above was born in 1930 and passed away at the age of 73 in 2003. Mark was a attorney in the the Untied States and wrote many books. He also founded a was chairman of International Management Group (IMG) which is an international management company which pioneered managing the commercial affairs for sports figures, and celebrities.
Mark McCormack was a pioneer in sports celebrity management and in the early 1960s was the first person to really understand the potential of marketing sports personalities on TV. As a matter of fact, International Management Group's first client was Arnold Palmer, and he went on to sign and manage superstar sports figures Jackie Stewart, John-Claude Killy, Björn Borg, Rod Laver, Chris Evert-Lloyd, Greg Norman, Pete Sampras, Michael Schumacher, Derek Jeter, Charles Barkley, Tiger Woods and Vijay Singh.
As I mentioned, Arnold Palmer was his first client and he got Arnold $500 to use his likeness in Heinz Ketchup ads for a year, and 45 years later he represented Tiger Woods and got him $80 Million in commercial endorsements in a year!!!
He was also hired to represent celebrities like Kate Moss, Mikhail Gorbachev, Pope John Paul II and even fashion super-model Kate Moss.
Mark McCormack published many famous books, including the New York Times best-seller, What They Don't Teach You At Harvard Business School.
A Rolex President Bill Clinton
A President Wearing A Rolex President
[42nd President Of The United States]
The history of the Rolex President is absolutely fascinating, and what is more interesting than seeing a U.S. President wearing a Rolex President? Bill Clinton is pictured below wearing his platinum Rolex President.
Former U.S. President Bill Clinton is a hardcore watch collector and enthusiast. In the photo below we see a U.S. President, wearing a Rolex President, with trays of Rolex President models in front of him.
Hillary Clinton is pictured below wearing her steel and yellow gold Rolex Lady Datejust. Hillary Clinton's presidential candidacy marked the first time a woman ran for President of the United States, which is a genuinely remarkable achievement in-and-of-itself.
U.S. Vice President
Dick Cheney
Yellow Gold Rolex Day-Date
There have been many U.S. Presidents who have worn Rolex watches over the years, and Dick Cheney is the first Vice President of the United States that I am aware of to wear a Rolex Day-Date during his two terms in office. Today, Dick Cheney still wears his Rolex Day-Date with a champagne god dial as seen in these recent photos that appear below.
The two photos below show are from The National Archives, and show U.S. Vice President Dick Cheney during the 911 Crisis, as he dealt with managing all the details around the event.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
