Environment Educational Foundation (BREEF), in partnership with Rolex, works to inspire communities to protect the marine environment of the beautiful low-lying islands. Casuarina McKinney-Lambert, director of the non-profit organization, highlights its grass-roots programmes such as Eco-Schools Bahamas and coral-reef restoration initiatives. Both partners work to galvanize the next generation of underwater explorers and conservationists to combat climate change and sustain a Perpetual Planet.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.