Alain Hubert is the real deal. He is a Belgian explorer, who is certified polar and mountain guide. He is also the President of the Board and one of the founders of The International Polar Foundation.
Alain is responsible for obtaining the financing and as well as fro the construction of the 'Princess Elisabeth' scientific research station in Antartica, which is first 'zero emission' station. This station was designed and built under the spirit of the Madrid Protocol, which was established in 1992 to the strictest environmental rules.
Alain was the first Belgian to reach the North Pole, which he achieved in 1994 with Didier Goetghebuer. In 1998 the team set a world record crossing in the entire continent of Antartica all by themselves. It took them 99 days and they covered 3924 miles.
Rolex recently released this new "Every Rolex Tells A Story" video on legendary Belgian Explorer Alain Hubert, which is fascinating.
During Alain Hubert's expeditions he became shocked with the scope and pace of climate change, and has dedicated his life energy to overcoming this challenge. The very cool 2004 Rolex ads below features Alain Hubert along with his trusted BFFL Rolex Explorer II, which he still wears.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.