Monday, December 31, 2018

Vintage Rolex Submariner

...Rolex Hotness...

Vintage Rolex Submariner

Sunday, December 30, 2018

Man This Looks Good!!!

Man This Looks Good!!!

I noticed this unusual strap on Instagram from rolex_lover and I have to say I think it looks great!

Saturday, December 29, 2018

Lloyd Blaine Hammond The Earlist Rolex Aboard A Space Shuttle Mission

Earliest Documented Rolex GMT-Master 

Aboard a NASA Space Shuttle Mission

Lloyd Blaine Hammond

1991 Space Shuttle DISCOVERY Mission STS-39 


As we head into 2019, I am really excited to share this superb story with you of the first Rolex aboard a Space Shuttle Mission which was STS-39 Discovery, and the Pepsi GMT-Master was space worn by Lloyd Blaine Hammond as seen below in his official NASA portrait.

Lloyd Blaine Hammond pictured above in 1984 wearing his Pepsi GMT-Master

The photo above shows Lloyd Blaine Hammond 35 years ago—in 1984—sporting his Pepsi GMT-Master. Hammond is a Gulfstream test pilot and former US Air Force officer and former NASA Astronaut who flew on two Space Shuttle Missions. 

The photo above and below show Hammond taking-off aboard Space Shuttle Mission STS-39 on April 28, 1991 from Kennedy Space Center on Launch Complex LC-39A at 11:33:14 UTC.

The photo below shows the prime crew of Space Shuttle STS-39 and we see Hammond pictured third from the right where you see his GMT-Master peaking out of his NASA space-suit.

The photo below shows Hammond aboard Space Shuttle STS-39 in 1991, and he is pictured in the back row in the center wearing his Rolex GMT-Master. STS-39 was the twelfth Space Shuttle Mission of Shuttle Discovery

This story is obviously a very exiting revelation in putting together pieces of the Rolex In Space puzzle and it comes with a superb twist. I have been communicating with Philip who is the administrator of the Moon Watch Universe MWU-blog which focuses on space-flown wrist watches. 

Philip is working on a new article which will be published in the BIS monthly magazine Spaceflight, and his upcoming article is named "Shake Rattle & Rolex." This exciting new article will add many new puzzle pieces to the space-flown Rolex story and feature many never before published photos that document the history of Rolex in space. The photo above and below of Hammond wearing his Pepsi GMT-Master in this story appear courtesy of Philip. Philip worked for 35 years as an officer in the NATO Integrated Air Defense System.  To learn more about Philip you can check out this fascinating interview on

The photo below above and video below show Space Shuttle Discovery Mission STS-39 successfully landing at Kennedy Space Center in Florida. The photo below shows the crew of STS-39 standing in front of the Space Shuttle after landing. You can learn more about Rolex aboard Space Shuttle in my story on Dr. Leroy Chiao.

 Space Shuttle DISCOVERY 

1994 STS-64

Lloyd Blaine Hammond was the pilot of the 1994 Space Shuttle Mission and we see him wiping his glasses with his Pepsi GMT-Master front and center. In between STS-39 and STS-64 Hammond's personal Rolex GMT-Master stayed 19 days and 6 hours in space!!!

STS-64 was an unusual mission that tested Lidar-In-Space Technology Experiment (LITE) which studied cloud formations and Earth's atmosphere with laser beams. 

STS-64 was also the first untethered space walk in a decade. STS-64 also studied the sun's corona and solar wind with a Spartan satellite that was deployed and later retrieved by the Space Shuttle.

The photo below shows STS-64 touching down at Edwards Air Force Base in Califorina by pilot, Lloyd Blaine Hammond in 1994.

The photo below shows STS-64 Discovery riding piggyback on a 747-SCA as it takes off from Edwards Air-Force Base in California on its ferry flight ride back to the Kennedy Space Center in Florida.

Friday, December 28, 2018

Wei Koh Explores Ron K's Paul Newman Daytona Collection

Wei Koh Explores Ron K's

Paul Newman Daytona Collection

Wei Koh from Revolution Watch Magazine just published this AMAZING video where he interviews Ron K in Singapore and they discuss Ron's INCREDIBLE Paul Newman Daytona Collection. By watching this video it's incredible how much you can learn from Wei about the history of Paul Newman Daytona models. The history of Paul Newman's Daytona of course is intertwined with the The History of The Rolex Daytona Chronograph in many ways.

I am a HUGE fan of Wei Koh who is EXTREMELY KNOWLEDGABLE and his level of Rolex scholarship blows my mind!!! I love listening to Wei wax poetic as his wisdom is Buddha-like profound! I am also including this extra video that not only features Wei Koh, but also features another absolute favorite watch scholar, Aurel Bacs from Phillips Auction House. In this video they discuss—among other things—how collectable wrist watches have become the last bastion of male peacockery :-0

"Style and a love for watches are completely aligned... Style is a manifestation of the universe hidden to others—but visible to you." —Wei Koh

Thursday, December 27, 2018

Why Is Rolex So Expensive?

Why Is Rolex So Expensive?

I stumbled onto this fascinating video that attempts to answer the question of why Rolex watches are so expensive. Ironically, the video points out that the Rolex depreciation curve over a short period of time can actually result in being an appreciation curve. 

On a personal note, it's alway interesting to me how other people perceive and communicate Rolex value-proposition ethos. Some of the details in this video are an oversimplification, but the overall message and conclusion seem to be accurate and on-point...

Wednesday, December 26, 2018

1960 Rolex Submariner Ad

1960 Rolex Submariner Ad

Pierre-Jean who is researcher for Jake's Rolex World sent me this French Rolex Submariner ad from 1960 which is AMAZING!!!

Tuesday, December 25, 2018

Season's Greetings from Hans Wilsdorf, Founder Of Rolex

Season's Greetings

Hans Wilsdorf

Founder Of Rolex

Hans Wilsdorf, the founder of Rolex is one of the most successful entrepreneurs in history. He built a world-wide wrist watch empire that is stronger and healthier today than ever. I have been utterly fascinated with learning everything I could about his life and times which I have shared with my readers over the past decade. I have wanted to learn what made Hans Wilsdorf tick, as it offers clues into what makes Rolex tick. 

In the image above I am trying to figure out who the men are in the photo behind Hans Wilsdorf. The bald man on the left would is future Rolex CEO André Heiniger. I think the man on the far left is one of Hans Wilsdorf's nephews. I assume the men on the far right are Rolex executives. The image above of Hans Wilsdorf appears courtesy of Joël Laplace who is a vintage watch lover that lives in Geneva, Switzerland. Joël published the image on his Jojolamontre Instagram page, which is filled with very interesting vintage watch history images.

The Season's Greetings message above from Hans Wilsdorf was originally published in 1948 and appears as part of my story titled "The Vintage Rolex Christmas Ads & Black Tie Guide." Hans Wilsdorf message is as apropos and on-point today as it was when first published 70 Christmases ago in 1948. Rolex has always been a chic brand for women as we see below in the vintage 1931 Rolex Ad.

The next Rolex ad was originally published in 1968 and features a beautiful woman wearing Pucci.

In this last image we see the gorgeous Skier and Olympic Gold Medal Winner Lindsey Vonn rocking her Submariner from a few Christmases ago. You can learn much more about The Rolex Woman and How Women Began Wearing Men's Rolex Watches on Jake's Rolex World.

To all my readers located all over planet earth, I wish you a very Merry Christmas,  Happy Holidays and Happy New Year!!!

Monday, December 24, 2018

Robert Maron Happy Holidays Card..

Robert Maron

Happy Holidays Card

I've seen some interesting Holiday Cards in my time, and I have to say this Snowman made out of three vintage Rolex Daytona exotic dials in the Red, White and Black which just appeared in my inbox is really creative! Bob Maron has been one of the top vintage Rolex and Patek Phillippe dealers in the world. He is located in Southern California and his website is Thanks for the superb Holiday card Bob!!!

Vintage Coca Cola Ads...

Vintage Coca-Cola Christmas

Rolex and Coca Cola have many attributes in common. They are both classic, timeless and iconic. Many of the Rolex Professional Sport watches have nicknames that have become associated with them over the years, and the Rolex GMT-Master with a Black and Red bezel insert is typically referred to as "The Coke GMT". The photo below shows a Rolex "Coke" with Christmas ornaments, and it was taken by Dan Pierce. (BTW: The GMT-Master with a Red and Blue bezel insert is typical referred to as a "Rolex Pepsi GMT."

I love these vintage Coca-Cola Christmas ads from way back when. They remind me of my childhood. Yes, I actually used to put together an old electric train set from the 1950s when I was a kid ;-) Now that I think about it, Coca-Cola as a brand has much in common with Rolex in the sense they are both timeless and classic...

1938 Coca Cola Christmas Ad

1941 Coca Cola Christmas Ad

1945 Coca Cola Ad
Have A Coke

1952 Coca Cola Ad

1967 Coca Cola Holidays Ad

1970 Coca Cola Ad
It's The Real Thing. Coke.

As they say, "There's nothing like the real thing" and this vintage Coca Cola Ad from 1970 brings back many great memories!!!

Sunday, December 23, 2018

A Christmas Present From James Bond...

A Christmas Present 

from James Bond


James Bond and Christmas...If we hop in the Rolex time machine and travel back to Christmas of 1974 we would see this movie poster for "The Man With The Golden Gun" which starred Roger Moore as 007.

Roger Moore wore his Rolex Submariner The 1974 James Bond movie, "The Man With The Golden Gun", as we see in the photo below with gorgeous Britt Ekland...If you want to learn much more about the history of James Bond and Rolex, check out my 13 Part Series titled: "The Complete History of James Bond Watches."

In The Man With The Golden Gun Britt Ekland wore a stainless steel Rolex Lady Datejust on an Oyster bracelet as seen below.

Roger Moore's portrayal of James Bond was interesting in the sense he played the ultimate cad. A Cad is a trashy version of a gentleman who has the appearance of a gentleman, but doesn't follow the moral code of gentlemen. A Cad might be tan year round. Bond is the perfect example of a Cad as he has no friends, kills people on a regular basis and will sleep with your wife—but foreigners and vulnerable women think he's related to the Queen :-)

The photo below shows Roger Moore checking the time on his Rolex single red Submariner [Reference 1680] on the set of The Man With The Golden Gun.

Saturday, December 22, 2018

Holiday Video: Marshmallow World with Frank and Dino

...It's A Marshmallow World...

Dean Martin & Frank Sinatra

1967 Family Christmas Special

Dean Martin singing Marshmallow World has always been one of my favorite Holiday songs, since it is so positive and upbeat, and what could be any better?  Watching Dino singing Marshmallow World with Frank Sinatra.  It doesn't get any better than this!!!!!

In the photo below we see Dean Martin's family with Frank Sinatra's family on the set of a Christmas special from 1967.

In 1967, Dean Marin and Frank Sinatra had a special two-family Christmas Show and in the photo below you see Gail Martin with her dad Dean Martin, and then you see Frank Sinatra with his daughter Nancy.

You can watch the entire 1967 Dean Marin Christmas Show below...

Also, you can watch the entire 1968 Dean Marin Christmas Show below...

Speaking of great Christmas shows from the mid to late 1960s, The Andy Williams Christmas show from 1966 which you can watch below is amazing—especially the music...

Since we are enjoying some amazing Christmas music video, I could not leave this one out which features David Bowie and Bing Crosby singing Little Drummer Boy...

Friday, December 21, 2018

Have A Groovy COMEX Christmas...

Have A Groovy COMEX Christmas

And A Very Happy New Year

Founder Of COMEX, Henri-Germain Delauze [1970]

The COMEX Christmas Card seen below was sent out in 1979. You can learn a great deal about the special relationship between ROLEX and COMEX by clicking here.

Founder Of COMEX, Henri-Germain Delauze [2008]

Thursday, December 20, 2018

Thomas Kinkade Painter Of Light

...Rolex Super-Coolness...

Thomas Kinkade
Painter of Light

Pepsi GMT-Master & King Tut Submariner

Thomas Kinkade was an American painter, who is one of the most commercially successful artists of the 21st Century. How successful is his artwork today? Apparently, at least 5% of American homes have a copy of one of his paintings hanging in their home. Thomas Kinkade is pictured below sporting a yellow gold Rolex (King Tut: Gold and Cobalt Blue) Submariner.

Thomas Kinkade wore a yellow gold Rolex GMT-Master as seen above, and also wore a Pepsi Rolex GMT-Master as seen in the photos below.

Thomas Kinkade is to the 21st Century, what Pablo Picasso was to the 20th century, as far a being prolific, popular and commercially successful, and ironically they both wore the exact same Rolex model, which was a Pepsi Rolex GMT-Master!

Classic Christmas Paintings
Making Spirits Bright

"Every painting is a journey." –Thomas Kinkade

I decided to publish this story today, as a way to get into the Christmas spirit, since Thomas Kinkade's paintings are some of the greatest Christmas themed paintings. Thomas Kinkade's Christmas paintings are extremely ideal and heartwarming, and capture the essence of this most wonderful time of the year.

One could argue that Thomas Kinkade's paintings are similar to Norman Rockwell's in the sense that he is constantly attempting to capture this highly idyllic state of Americana. Thomas Kinkade grew up in Placerville, California, in the U.S.A., which is a city that you would pass through if you were traveling from the San Francisco Bay Area on you way to Lake Tahoe.