Tuesday, October 20, 2020

THE BOSS Bruce Springsteen Vintage Rolex Collector


Bruce Springsteen

Vintage Rolex Collector

Bruce Springsteen is one of the greatest singer, songwriter, guitarist who has ever lived, and to say he is an international treasure would be an understatement. I first reported on Bruce Springsteen wearing a Rolex Submariner back in 2009, and with this all-new story we learn that 'The Boss' is an avid vintage Rolex collector. Special thanks to Nick Gould for discovering these images of The Boss...

In the first photo above we see Bruce Springsteen rocking his vintage Pepsi GMT-Master on a Jubilee Bracelet, and in the next image below we see The Boss wearing his Single Red Submariner (Reference 1680).

In this next photo we see Bruce rocking a vintage Rolex Daytona [Reference 6263] when he recently appeared on the Late Show with Stephen Colbert.

Monday, October 19, 2020

1974 Rolex Watchmaker Ad


1974 Rolex Watchmaker Ad

If you are a regular reader of Jake's Rolex World you know I am fasciated with vintage Rolex ads, and the story in this one is superb as it tells the story of a Rolex Watchmaker who worked for 50 years...

Saturday, October 17, 2020


Rolex X-Files

The Right Stuff

Walter Cunningham

Rolex Daytona & Rolex GMT-Master

Nick Gould's recent surprise discovery of NASA Apollo Astronaut Wally Schirra wearing a Rolex Daytona took me by surprise. 

I was taking with Nick about the other NASA Apollo 7 Astronaut who wore a 'Paul Newman' Rolex Daytona which was Walter Cunningham. Cunningham's 1966 Rolex Daytona [Reference 6239] is pictured below in a photo from when it was auctioned by Christie's Auction House back in 2013 for 245,000 CHF.

Walter Cunningham is pictured below wearing his Pepsi GMT-Master. It is fascinating to note two NASA Apollo 7 team members were not only both named Walter (Schirra & Cunningham) but both also wore a Pepsi GMT-Master and a Rolex Daytona!?!! I mean, what are the odds??? Reality really is stranger than fiction!?!!

Walter Cunningham joined the U.S. Navy in 1952 and went on to become a fighter pilot with the U.S. Marine Corps from 1953 to 1956, where he flew a total of 54 missions in Korea as a night fighter. He went on to get a PhD in physics from UCLA and worked for the RAND Corporation before he was selected to become a NASA Astronaut.

Walter Cunningham was selected by NASA as part of the third group of astronauts in 1963. Walter was the Lunar Module Pilot aboard Apollo 7, which was launched from Cape Canaveral on October 11, 1968. Apollo 11 was the first manned Apollo mission and it lacked a Lunar Module, but was a test-run for all the upcoming Apollo missions.

The official NASA caption for the image below reads: "Apollo 7 astronauts (l-r) Walter Cunningham, Donn F. Eisele, and Walter M. Schirra, Jr., compare notes at a mission debriefing conducted today at the Kennedy SpaceCenter. October 23, 1968. Notice Apollo 7 Astronaut Wally Schirra is wearing his Pepsi GMT-Master.

This next photo was also taken on October 23, 1968 shows Wally Schirra with fellow Apollo 7 Astronaut, Walter Cunningham, and we see Schirra rockin' his GMT-Master.

Friday, October 16, 2020

2020 Rolex Middle SEA Race Preview

2020 Rolex Middle SEA Race Preview

Thursday, October 15, 2020

Kevin O'Leary Goes Crazy Over Leopard Daytona with Producer Michael


Kevin O'Leary

Goes Crazy Over Leopard Daytona

with Producer Michael

One of the most interesting things in life is when you see two people you are familiar with that are unrelated meet each other and have a fascinating conversation. In this Part 1 video, Mr. Wonderful (Kevin O'Leary) from Shark Tank gets together with Producer Michael to discuss some watches from their collections, with a number of surprises.

In the video Kevin Talks about how he is giving away his stainless steel Daytona on his "Shark Tank" Red RubberB band to a celebrity auction.

Wednesday, October 14, 2020

Rolex X-Files...Wally Schirra

Rolex X-Files

The Right Stuff

Wally Schirra


Discovered Wearing Rolex Daytona Reference 6240 
in 1968 for his Apollo 7 portrait!!!

Horological investigator Nick Gould just made a game-changing discovery when he discovered this Official NASA portrait that shows Apollo Astronaut Wally Schirra wearing a Rolex Daytona Chronograph Reference in 1968!!! I showed the image to Paul Boutros from Phillips Auction house and he said "Very cool! And with screw-down pushers! Very likely a Reference 6240 in 1968."

In photo we see Schirra holding what appears to be a Hasselblad camera with a Carl Zeiss lens.

At first glance a person could easily dismiss Schirra's watch as being an Omega Speedmaster as it is clearly a chronograph with a black bezel, but upon closer inspection there are many tell tale characteristics that confirm Wally Schirra is wearing a Rolex Daytona including:

1. The Rolex Crown Coronet Logo on the winding Crown.
2. The drilled lug holes which Omega lacked.
3. The Screw Down plungers.
4. The riveted Rolex Oyster Bracelet.

This photo below of Wally Schirra was taken just before he took off aboard Apollo 7 and we see he is wearing a chronograph, which I always assumed to be an Omega Speedmaster. A great question is if Schirra wore his Daytona aboard Apollo 7?

Wally Schirra

Below is the original story I published on Wally Schirra on February 2, 2019, and it includes additional update I just made!:

Recently we took a look at NASA Astronaut, Frank Borman and today we are going to take a look at another famous Astronaut. Wally Schirra was one of the original Mercury Astronauts and he wore a Pepsi GMT-Master as we will see in this story. Schirra was not only the first astronaut to travel into space three times, but the first ONLY one to have flown in the Mercury, Gemini and Apollo missions! The photo below of Wally Schirra with his family was taken on October 10, 1968, which was the day before he took off aboard Apollo 7.

Nick Gould recently pointed out an article published on Fratellowatches.com that featured an interview with Wally Schirra back in 2007 by Chuck Maddox in which Schirra reveals he received his Rolex GMT-Master from the Naval Academy Alumni in 1965.

The Original 7
NASA Mercury Astronaut Team
March 1, 1960 

Wally Schirra was chosen to be one of the original NASA Mercury 7 Astronauts, and he is pictured below with the other pilots who were chosen for the program. 

Pictured above we see the National Aeronautics and Space Administration (NASA) group portrait of the 'Original Seven' astronauts from the Mercury program as they pose in front of an Air Force Jet, in Florida, in January 1963. From left, Scott Carpenter (1925-2013), Gordon Cooper (1927-2004), John Glenn (1921-2016), Gus Grissom (1926-1967), Wally Schirra (1923 -2007), Alan Shepherd (1923-1998), and Deke Slayton (1924-1993).”

The photo below taken April 8, 1959 shows the seven NASA Astronauts of the Mercury program: Walter M Schirra, Deke Slayton, John Glenn, Scott Carpenter, Alan B Shepard, Virgil Grissom and Gordon Cooper.”

It is fascinating to note that to date I have documented 4 out of 7 of the Original 7 Mercury Astronauts wore Rolex watches!!!

Mercury Sigma 7

Below we see NASA Mercury Astronaut, Wally Schirra who was the fifth Mercury Astronaut to fly, in his Sigma 7, which achieved six orbits around earth. Wally Schirra then flew on Gemini 6A with Tom Stafford. Next he flew on the Apollo 7 mission.

This next image shows Wally Schirra during capsule testing for Gemini 6A.

This next image is one of my favorite NASA images of all time. It was taken December 12, 1965 and shows Walter R. Schirra Jr. arriving at Pad 19 during the Gemini 6 prelaunch countdown. This is the Right Stuff!

The photo below was taken on December 15, 1965 and shows Wally Schirra maneuvered the Gemini 6 spacecraft within 1 foot (30CM) of Gemini 7 which was its sister craft. The two spacecraft were not designed to dock with each other, but maintained this close approximation to each other for more than 20 minutes straight.

In the photo above and video below we see Walter Schirra's to the White House to visit President Kennedy.

In the photo below we see Wally Schirra with JFK at Cape Canaveral in November of 1964, just before JFK was assassinated.

In the photo below we see Wally Schirra on April 17, 1967, testifying before a House investigation subcommittee in a probe on the fire that occurred aboard Apollo I, in which three NASA Astronauts died. Wally Schirra is pictured below in between Donald Slayton and Alan Shepard. If you look closely Wally Schirra is wearing his Pepsi GMT-Master.

Apollo 7

In the photo below we see Wally Schirra's Rolex Oyster bracelet with his GMT-Master and the Nasa caption reads "Donald (Deke) Slayton, Director, Flight Crew Operations (l) at the Manned Spacecraft Center, Houston, briefs Apollo 7 Astronauts from left: Donn Eisele, Walter Schirra, and Walter Cunningham. October 9, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague"

In the photo below we see an official Nasa photo with a caption that reads: "Astronaut Walter M. Schirra, Jr., enjoys breakfast before boarding the Apollo 7 spacecraft. October 11, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

For the image below the Nasa caption reads: "Apollo 7 astronauts breakfast with NASA officials. Walter Cunningham, second from left; Donn F. Eisele, second from left across table and Walter M. Schirra, Jr., next to Eisele. Kenneth Kleinknecht, Manager, Apollo S Spacecraft Office. October 11, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

Nasa caption for image below reads: "Apollo 7 astronauts breakfast with NASA officials prior to their launch into earth orbit atop a Saturn IB space vehicle. Joining the trio at breakfast was James Webb, left foreground, former NASA Administrator. October 11, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

In the photo below we see Apollo 7 Commander, Wally Schirra suiting up for Apollo 7 and notice he is wearing a really cool Omega Speedmaster on the outer sleeve of his space-suit!

This next photo of Wally Schirra appears courtesy of Philip and was taken on October 23, 1968 during the Apollo 7 Mission debriefing after the crew returned from the USS Essex recovery ship, and you can clearly see Schirra's Pepsi GMT-Master on his wrist. These facts beg the question of wether he wore his Rolex on the Apollo 7 mission?

The official NASA caption for the image above and below reads: "Apollo 7 astronauts (l-r) Walter Cunningham, Donn F. Eisele, and Walter M. Schirra, Jr., compare notes at a mission debriefing conducted today at the Kennedy SpaceCenter. October 23, 1968. Scan by Ed Hengeveld. Caption by Kipp Teague."

This next photo was also taken on October 23, 1968 shows Wally Schirra with fellow Apollo 7 Astronaut, Walter Cunningham, and we see Schirra rockin' his GMT-Master.

Schirra logged a total of 296 hours in space and after Apollo 7, he retired as a captain from the U.S. Navy, as well as NASA. He went on to consult with CBS News during their coverage of the following Apollo flights, and joined Walter Cronkite as the co-anchor for all 7 NASA Moon landing missions. Wally Schirra is pictured below in 1968 with fellow Apollo Astronauts, Jack Swigert and Donn Eisele. In this photo I believe it is likely both Jack and Wally are wearing their Rolex Pepsi GMT-Master watches.

Walter v. Walter

After WALTER Schirra retired from his astronaut career he became a special NASA commentator and host on CBS News where he worked side by side with WALTER Cronkite. Walter Cronkite told a story where Wally Schirra was apparently trying to get Cronkite to wear a Rolex Sports watch. Walter Cronkite said in his book titled, "Conversations with Cronkite" Shirra said to him: 

"What you need, Walter (Cronkite), is a Rolex, like the Astronauts. 

We have these special Rolex watches!" 

—Walter Schirra

As we see in the photo below Walter Cronkite wore a two-tone Rolex Datejust on a matching Jubilee bracelet. 

Walter Cronkite and Wally Schirra covered the Apollo 13 fiasco live on CBS News as you can watch below.

In the NRA magazine ad below from 1983 we see Wally Schirra discussing his passion for hunting and notice he is wearing his Pepsi GMT-Master.

Below we see a photo of Wally Schirra taken toward the end of his life and we see he was still wearing his Pepsi Rolex GMT-Master. 

Saturday, October 10, 2020

The Return of The Single RED SEA-DWELLER: Part 6 0f 6

The Complete History Of
The Rolex Submariner & SEA-DWELLER
Rolex's Conquest Of The Ocean
Part 6 0f 6

The Men That Found

While Wearing Their Trusted Rolex Watches 

A group explorers were making a documentary for National Geographic in Scotland about the Loch Ness Monster, and one night while sitting by the campfire, they concocted a dream to go and find the Titanic. This seemed like an impossible dream at the time as many people and organizations had tried and failed until then. 

In September of 1985, this group of men found the Titanic in her watery grave, and one thing they all had in common, is that all four of them were wore Rolex Submariner watches. If you want to get all the details about this amazing story I highly recommend reading my story about finding and exploring The Titanic, which is the greatest shipwreck in history.

James Cameron is pictured below with Ralph White who was a team member that found the Titanic. Ralph ended up shooting the 1992 Titanic documentary named Titanica with James Cameron.

Titanic The Movie

James Cameron would go on to write and direct what is arguably the most successful movie in history, named Titanic in 1997. James Cameron also wears a Rolex Submariner as seen in the photo below that were taken during his filming of The Titanic movie.

Rolex did not publish many ads for the Rolex SEA-DWELLER, but when they did, they really stood out as seen in this 2003 SEA-DWELLER ad below.

The Return Of 
The Rolex DEEP-SEA

Rolex did something really strange in 2008 at Basel World. They came out with an all new Rolex SEA-DWELLER model in named The DEEP-SEA, which is pictured below. Apparently it was an homage to the original Rolex DEEP-SEA Special Prototype that accompanied the Bathyscaphe Trieste in 1960 on the deepest dive in history.

In the photo below wee see legendary and pioneering DEEP-SEA photo journalist, David Doubilet in an ad for the new for 2008 Rolex DEEP-SEA SEA-DWELLER.

I have to admit that overall I did not like the Rolex DEEP-SEA when it came out. I thought it was ridiculously thick, and I thought the chapter ring that says "Original Gas Escape Valve: Ring Lock System" looked really stupid and unnecessary. 

I remember being so bummed on the DEEP-SEA because it has some really, really cool designs elements like the convex crystal, and the glidelock bracelet mechanism was super useful, but overall I could not relate to this watch.

The photos above and below show the DEEP-SEA next to a standard 40MM Rolex SEA-DWELLER. As you can see the DEEP-SEA is ridiculously thick, and even though it is rated down to 12,850 feet, it makes no sense, because a human can't descend that far and function, plus the water depth at even 8000 feet of depth is so great, it would instantly turn a human diver into spam. In other words, the depth rating of this watch is ridiculous and serves no real purpose. More than anything it shows off Rolex's technical prowess and ability.

As I mentioned earlier, my pal Amit refers to the DEEP-SEA as Mr. Potato Head, and I tend to agree. Some Rolex fans would intentionally mispronounce then name of the watch as "The Rolex Dipsy" That being said, it has a huge cult following and is really popular.

I had completed dismissed the DEEP-SEA, they the most interesting thing happened!"

"To Explore New Worlds, To Seek Out New Life
To Boldly Go Where No Man Has Gone Before."

Rolex & James Cameron
Rolex Travels Back To The Future
New Era Of Exploration

Legendary movie director James Cameron is best known for making epic blockbuster movies like Titanic, which starred Leonardo DiCaprio, and his most recent mega-hit was Avatar. James Cameron is an amazing storyteller and director, which is clearly evident since Titanic and Avatar are the two highest grossing films of all time! James Cameron has been wearing a Rolex Submariner for over a quarter-century and is also a world-class scientist and DEEP-SEA Explorer. 

"Exploration is curiosity in action." –James Cameron

In 2012, James Cameron showcased his custom-built  DEEP-SEA Submersible, known as the DEEPSEA CHALLENGER, which attempted to break the all-time depth record set in 1960 by Professor Jacques Piccard, and U.S. Captain Don Walsh.

Unbridled Passion
Spirit Of Enquiry and Exploration

James Cameron wrote the following regarding his inspiration for undertaking the DEEPSEA CHALLENGE, in which he describes his Spirit Of Enquiry and Exploration:

“I’ve always dreamed of diving to the deepest place in the oceans. For me it went from a boyhood fantasy to a real quest, like climbing Everest, as I learned more about deep-ocean exploration and became an explorer myself in real life. This quest was not driven by the need to set records, but by the same force that drives all science and exploration … curiosity.

So little is known about these deep places that I knew I would see things no human has ever seen. There is currently no submersible on Earth capable of diving to the ‘full ocean depth’ of 36,000 feet. The only way to make my dream a reality was to build a new vehicle unlike any in current existence. Our success during seven prior expeditions building and operating our own deep-ocean vehicles, cameras, and lighting systems gave me confidence that such a vehicle could be built, and not just with the vast resources of government programs, but also with a small entrepreneurial team.

It took more than seven years to design and build the vehicle, and it is still a work in progress. Every dive teaches us more, and we are continuing to improve the sub and its systems daily, as we move through our sea trials.” —James Cameron

National Geographic was a cosponsor of the DEEPSEA CHALLENGE with Rolex, and they summed up the experience by saying:

"More than 50 years ago, two men climbed into a massive, blimp-like submersible, descended about 35,800 feet (10,912 meters) to the deepest point in the ocean, and became the first people to observe the dark underworld of one of Earth’s most extreme environments. No one has been back since. But that’s about to change.

James Cameron, a National Geographic explorer-in-residence, plans to dive to this point, known as the Challenger Deep in the Mariana Trench, in a custom-built submersible that he co-designed. Although best known for directing films such as Titanic and Avatar, Cameron is an avid explorer with 72 submersible dives to his credit—51 of which were in Russian Mir submersibles to depths of up to 16,000 feet (4,877 meters), including 33 to Titanic.

For this expedition, Cameron will squeeze into a pilot sphere so small he won’t be able to extend his arms. He will be the sole occupant in a complex, 24-foot-long (7.3-meter-long) craft made primarily of highly specialized glass foam. As he maneuvers on the ocean floor amid unexplored terrain and strange new animals, Cameron will be filming a feature-length documentary and collecting samples for historic research. Why? To promote exploration and scientific discovery.

The dive is part of the DEEPSEA CHALLENGE expedition, a partnership with National Geographic that will take Cameron, along with fellow pilot Ron Allum and a team of engineers, scientists, educators, and journalists, to the greatest depths of the ocean—places where sunlight doesn’t penetrate and pressure can be a thousand times what we experience on land.

After years of preparation, the team will head to the Mariana Trench, a 1,500-mile-long (2,400-kilometer-long) scar at the bottom of the western Pacific Ocean. There, about 200 miles (320 kilometers) from Guam, Cameron will continue the work that Don Walsh and Jacques Piccard, the first men to dive the trench in the bathyscaphe Trieste, started in 1960.

While the Trieste was not equipped to take pictures or get samples, Cameron and his DEEPSEA CHALLENGER submersible will be armed with multiple cameras and a mechanical arm for scooping up rocks and animals. These samples could enable groundbreaking discoveries: Studying the forces that shape these trenches could help us to better understand the earthquakes that cause devastating tsunamis; studying the fauna that survives there could lead to breakthroughs in biotechnology and our understanding of how life began.

For Cameron, who explored the Titanic wreck during his production of the Academy Award-winning film, reaching the deepest point on Earth has been a long-term goal. “Imagination feeds exploration,” he says. “You have to imagine the possible before you can go and do it.”

Return Of The DEEPSEA

The following videos give a super-insightful perspective into the details of James Cameron's return to the deepest part of the Deep-Sea, and offer fascinating insight into what makes him tick:


As previously mentioned, when U.S. Navy Captain Don Walsh and Professor Jacques Piccard set the all time depth-record in 1960, they had a Rolex DEEPSEA Special prototype (pictured below) attached to the outside of the Bathyescaphe Trieste, which traveled down to ocean floor, and came back up to the surface in perfect working order.

Rolex DEEPSEA SPECIAL Prototype from 1960 Pictured above

When James Cameron returned to the deepest known part of the ocean to set an all time solo depth record, he returned with a trusted Rolex companion, which was attached to the outside of his DEEPSEA CHALLENGER Submersible, and this time he had a 51.4MM Rolex DEEPSEA CHALLENGER watch which Rolex made just for his dive, and it is pictured below.

All-New experimental Rolex DEEPSEA CHALLENGE from 2012 Pictured above

Rolex spoke in detail about the objective behind creating the all-new Rolex DEEPSEA Challenge watch and said:

"A watch for the Deepest of the Deep. The Oyster Perpetual Rolex DEEPSEA CHALLENGE is an experimental divers' watch guaranteed to a depth of 12,000 meters (39,370 feet), entirely developed and manufactured by Rolex to resist the extreme pressure present in the deepest reaches of the oceans. It is manufactured by an entirely integrated watchmaker with unparalleled design, development and production capacities.

A Symbol Of Supermacy. The ROLEX DEEPSEA CHALLENGE symbolizes the brand's supremacy in mastering waterproofness. Its spirit and the real-life circumstances for which it was developed echo the approach adopted for the Rolex experimental DEEP SEA SPECIAL model, which in 1960 accompanied the bathyscaphe Trieste on its record descent to a depth of 10,916 meters (35,815 feet) at the bottom of the Mariana Trench."

Perpetuating the pioneering spirit. The ROLEX DEEPSEA CHALLENGE embodies all the heritage and technical and watchmaking know-how of a pioneering brand of wristwatches. This status is demonstrated by Rolex's invention in 1926 of the OYSTER, the first waterproof wristwatch in history, as well as by all divers' watches, such as the SUBMARINER and the SEA-DWELLER, launched by the brand since the 1950s.

Human adventure and technological innovation. This watch bears witness in a spectacular way to the privileged ties that link Rolex to exploration in general and to the underwater world in particular. 

The ROLEX DEEPSEA CHALLENGE perpetuates a story combining human adventure and technology, innovation and the constant pursuit of excellence. An adventure punctuated with exceptional moments, some of which have entered the annals of history, when Rolex watches have proven their mettle under extreme conditions by accompanying men and women in their quest for the absolute."

The photo below shows James Cameron's DEEPSEA CHALLENGER Submersible as it is being lowered into the Pacific Ocean.

The next photo below compares the size of the U.S. Navy's Bathyscaphe Trieste to the size of James Cameron's DEEPSEA CHALLENGER, which is a one man submersible, that was designed and custom-made to try and beat the record of the Trieste.

Back Into The Mystic

The photo below shows James Cameron's as he prepared to be bolted into his DEEPSEA CHALLENGER Submarine in the very early morning of March 26, 2012.

"I grew up on a steady diet of science fiction at a time when people where living a science fiction reality. People were going to the Moon, and Cousteau was exploring the ocean. And that's what I grew up with, what I valued from my childhood." 

–James Cameron

This next video and photo below shows James Cameron's DEEPSEA CHALLENGER as it was lowered into the Pacific Ocean today around 2AM Mariana Trench time to begin it's record-breaking descent.

The photo below shows James Cameron's DEEPSEA CHALLENGER parked on the ocean floor.

The photo below shows the Rolex DEEPSEA CHALLENGE Watch which was attached to the robotic arm on the James Cameron's DEEPSEA CHALLENGER submersible.

The photo below shows James Cameron's DEEPSEA CHALLENGER as it is surfaces, after it traveled down to the same place in the Mariana Trench as the Bathyscaphe Trieste in 1960. 

James Cameron came close to matching the depth, but came up 10 feet or so short. That being said, James Cameron shot a ton of remarkable 5K Super High Definition video using RED super-state-of-the-art cameras, which he is currently working on making into a feature film named DEEPSEA CHALLENGE.

"James Cameron's successful record-breaking dive today represents the ultimate test of a man and a machine."–Dr. Joe MacInnis

The raw video below from National Geographic details James Cameron successful return from his record-setting solo dive.

The photo below shows James Cameron just after he opened the highly pressurized hatch of his DEEPSEA CHALLENGER Submersible, and if you look closely you will notice that there is a specially designed  Rolex DEEP-SEA CHALLENGE watch attached to the robotic arm in the upper right-hand section of the photo. Rolex made this special model just for James Cameron's record setting dive attempt, and just like the original DEEP-SEA SPECIAL, it came up to the surface in perfect working condition.

In the close-up photo seen below, we witness James Cameron wearing a standard Rolex DEEP-SEA SEA-DWELLER on his wrist.

"The Rolex Deepsea Challenge was the reliable companion throughout the dive; it was on the sub's manipulator arm and working precisely at 10,898 meters down at the bottom of the Challenger Deep. It's a tremendous example of know-how, and an ideal match for the DEEPSEA CHALLENGER submersible." 

–James Cameron 

[National Geographic Explorer-In-Residence].

In the photo below we see James Cameron posing with the National Geographic Society flag, just after he surfaced. I think James Cameron is an amazing explorer, and I LOVE this photo, which has a definite  modern Jacques-Yves Cousteau vibe.

In the photo below we see James Cameron shaking hands with Captain Don Walsh, who successfully set the all-time depth record in 1960 while piloting the U.S. Navy Bathyscaphe Trieste in the same waters. 

Not only was retired U.S. Navy Captain Don Walsh on board, but as a Rolex ambassador, it was his idea to have Rolex collaborate with James Cameron to put a new Rolex DEEP-SEA to this test on this fantastic journey. 

Captain Walsh also served as an indispensable consultant to James Cameron on this epic project, and in the photos above and below we see them after the record dive and Captain Walsh is proudly posing with the original Rolex DEEP-SEA Special prototype that accompanied him on the outside of his Bathyscaphe Trieste, and James Cameron is also proudly posing with the Rolex DEEP-SEA CHALLENGE watch that accompanied him on the outside of his DEEPSEA CHALLENGER Submersible.

In the photo below we see James Cameron's DEEPSEA CHALLENGER on deck in the background, and we see Captain Walsh standing behind a scaled model of the original Bathyscaphe Trieste. It is amazing how cool and historical these images are. Talk about iconic worlds colliding. This photo really captures the core-essence of The Rolex Spirit of Enquiry and Exploration. This is as real as the real deal gets–the OG hanging-tough with the NG. 

I live-blogged James Cameron's conquest of the Deep-Sea on Jake's Rolex World with minute by minute updates as the whole thing unfolded live. It is fascinating to note that I am 50 years old at the time of this writing, and this is the only Rolex related event I have ever witnessed in my lifetime as an adult, and I hope to see many more! 

In this next photo we see three of the greatest explorers alive; Captain Don Walsh, Doctor Robert Ballard (who discovered the Titanic), and James Cameron.

In the photo below we see James Cameron on the cover of National Geographic, and we see the headline: "The New Explorers" on the cover. I sincerely hope Rolex does everything they can now and in the future to assist in supporting this new age of exploration that is upon us.

In the photo below we see a close-up of James Cameron's Rolex DEEP-SEA SEA-DWELLER.

In the photo below, we see a National Geographic video interview featuring James Cameron, that goes into great detail on his amazing scientific discoveries from his dive. When you listen to James Cameron speak, you can't help but be in awe of how intelligent he is.


Next up, we see another fascinating James Cameron interview, this time recorded at Rolex World Headquarters in Geneva, Switzerland where he discusses his shared values with Rolex as well as how Rolex was able to build the Rolex DEEP-SEA CHALLENGE watch in ONLY 5-weeks!?!?! 

Just to be clear, retired U.S. Captain Don Walsh, who is a Rolex Ambassador, was consulting with James Cameron, and he said to James, "Why don't I reach out to Rolex and see if we can get them to build a new watch to take down on your attempt to break my record?" James agreed, and Captain Walsh contacted Rolex in Geneva to ask if they could meet this incredible challenge. Rolex immediately jumped into action and the video below tells this amazing story.

Historically, Rolex has been the true King Of The DEEP-SEA, which stems from their experience with their conquest of the ocean. 

The Rolex DEEPSEA CHALLENGE watch looks like a Rolex DEEP-SEA SEA-DWELLER on steroids, but the DEEPSEA CHALLENGE is not available to the public for purchase. Instead it is an experimental watch.

The photos below shows and original Rolex DEEPSEA Special from 1960 next to its grandson, a Rolex DEEPSEA CHALLENGE from 2012.

The photo below appears courtesy of OceanTime, and it shows a Rolex DEEPSEA SEA-DWELLER (44MM) next to its bigger brother, the Rolex DEEPSEA CHALLENGE.

As I mentioned earlier, the Rolex DEEPSEA has been a very popular watch, with many celebrities wearing it. In the photo below we see Sylvester Stallone wearing his Rolex DEEPSEA SEA-DWELLER.

Tiger Woods is another famous celebrity who has been seen many times wearing his Rolex DEEPSEA, as seen in the photo above with fellow Rolex Ambassadors Jack Nickalus, and below with Arnold Palmer.

In the photos below we see Academy Award Winner For Best Actress, Charlize Theron rockin' her Rolex DEEPSEA SEA-DWELLER as she sits front row at a Los Angeles Lakers game. 

D-Blue Dial Edition
Commemorating James Cameron's Historic Solo Dive

Nine months after James Cameron made his decent into the Challenger Deep, Rolex introduced a Rolex DEEP-SEA SEA-DWELLER as a tribute and it was called the D-Blue Dial Edition and it is pictured below:

I remember the first time I saw the D-Blue SEA-DWELLER being stunned at how beautiful it was with its blue to black gradient dial, and green DEEPSEA dial designation.

The photo below shows James Cameron holding his DEEPSEA D-Blue, and it appears courtesy of TimeAndWatches.com, which published an amazing interview which I highly recommend you read.

“They may have introduced this new model, but Rolex don’t chase whims, they don’t chase pop culture. They really like tradition, their support of exploration science is tremendous and they love the fact that being part of this exploration closed the ellipse on the Bathyscaphe Trieste expedition in 1960 (the first manned vehicle to reach the bottom of the Mariana Trench), because they had a watch then that went down on the outside of that vessel too.” 

–James Cameron 

[On The Rolex DEEPSEA D-Blue]

“My first watch was a Rolex Submariner. Like I said, it’s pretty simple. I just always saw Rolex as the best dive watches. I mean, they invented the dive watch back in 1926. I just always associated the Rolex Submariner with divers...I've always had a Submariner on my wrist. I've worn one every day for 30 years.” 

–James Cameron 

Rolex's Ocean Conquest

The section above tells the story of Rolex's conquest of the ocean, which is just one small part of their amazing history of making tool watches that have deeply inspired and allowed many explorers to push the limits of what was previously thought to be possible.

This story I just shared about how Rolex conquered the Ocean and Deep Sea really speaks volumes about their technological and manufacturing prowess. There are many other amazing stories, and you can find them in the Library of RolexMagazine.com, but I though I would share this one to offer broad context for the unparalleled heritage of Rolex.

The Return Of


50th Anniversary Celebration

Table Of Contents

The Complete History Of
The Rolex Submariner & SEA-DWELLER

Rolex's Conquest Of The Ocean

Table Of Contents