I am fascinated with hearing other peoples perspectives and I put together a list of interesting videos on the novelties presented at Watches and Wonders. There is a lot of coverage of the LAND-DWELLER, and the consensus seems to be that it's a amazing new model with a super bizarre name...
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.