Rolex Announces Official New CEO Appointment

...Rolex Super-Coolness...

Jean-Frédéric Dufour

ROLEX Announces 

Official New CEO Appointment 

A new era is upon us! Rolex announced today that Jean-Frédéric Dufour will soon be taking the helm as the new CEO of Rolex. Jean-Frédéric Dufour has been on-board with Rolex for a while now, and has been working with outgoing CEO, Gian Riccardo Marini to learn as much about Rolex as possible. 

Jean-Frédéric Dufour's appointment as CEO represents a potential sea-change for Rolex in the sense that Rolex today is at a crossroads, and Jean-Frédéric Dufour's performance will have an enormous effect on the future of the brand. 

Godspeed Jean-Frédéric Dufour

On behalf of Jake's Rolex World readership, I would like to wish Jean-Frédéric Dufour Godspeed and nothing but the best as the future leader of Rolex. I hope he has the wisdom and insight to keep Rolex at the cutting edge of horological innovation for the rest of the first half of the 21st Century.

Jean-Frédéric Dufour is the sixth man in the history of Rolex to run the company. You can learn all about the men who have lead Rolex by reading my stories about Hans Wilsdorf, the Founder of Rolex, as well as André Heiniger and Patrick Heiniger.

Below is a copy of the official Rolex Press Release announcing the appointment of Jean-Frédéric Dufour's as the new CEO of Rolex:

...Rolex Studio Shot Of The Day... The Orange Hand Rolex Explorer II

...Rolex Studio Shot Of The Day...

The Orange Hand

Rolex Explorer II