Tuesday, April 14, 2020

Rolex Leaves Baselworld

Rolex Leaves Baselworld

Rolex, along with Patek Philippe, Chanel, Chopard & Tudor announced they were leaving the BaselWorld Trade Show for a newly developed Trade show with the Foundation De La Haute Horlogerie as we see in the press release below which spells out all the details. The release says the show will be for “retailers, press, VIP customers.” So unlike Baselworld, the public—watch enthusiasts—won’t be able to attend the new show.

Rolex CEO, Jean-Frédéric Dufour, Chief Executive Officer of Rolex SA, and Board Member of Montres Tudor SA said:

"We have taken part in Baselworld since 1939. Unfortunately, given the way the event has evolved and the recent decisions make by MCH Group, an in spite of the great attachment we had to this watch show, we have decided to withdraw. Following discussions initiated by Rolex, it seemed only natural to create a new event with partners that share our vision and our endless, unwavering support for the Swiss watchmaking sector. This will allow us to present our new watches in line with our needs and expectations, to join forces and better defend the interests of the industry.

I have to say that my favorite response on this subject comes from @MisterRolex (James Dowling) who said:

"Those who do not choose to evolve are actually choosing to perish. RIP Baselworld, the dinosaurs will welcome you."