There seem to be a new genre of cool commercials that are 5 minutes long and are directed by famous directors. This one is from Guy Ritchie, who was married to Madonna (can you imagine?) It is pretty cool so I gave it a "Random Coolness Video Of The Day" but it could just as easily be a "Random Hotness Video Of The Day."
For some reason, I think this video is better and more interesting than any James Bond movie I have ever seen!?!
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.