Rolex Crown Logo History

...2022 Story Preview...

Rolex Crown History

The famous Rolex Crown Logo, Also Known as The Rolex Coronet is one of the coolest and most recognizable iconic logos in the world. Ever wonder where it came from and what it stands for? Rolex trademarked and began using their five-point art-deco Rolex Crown logo in 1925, which was one year before the introduction of the Rolex Oyster. 

The image of the five fingers with a watch on the wrist offers an interesting clue from a 1978 Rolex magazine ad for the Rolex Awards for Enterprise.

I was just thinking about it and realized I need to do a story on the evolution of the Rolex crown logo in the future, so I thought I would get started by comparing the Rolex logo below from 1963 to the current Rolex logo which is pictured below it. It is amazing how little it has changed in 55 years! In the future, I plan to add many more dated images to this story, as well as a chronological evolution of the crown. In the meantime enjoy all these great Rolex Crown images...

The Rolex Crown logo seen above was first used in 1947, although the "ROLEX" text part of the logo used a different serif typeface.

Rolex Day-Date

Blue Lapis Lazuli Dial

[Reference 18238]

On the back of a Milgauss

[Rolex Reference 116520]

Rolex Coronets 

The applied 3-D Rolex Coronet logo is found on the dial of many Rolex Models, including the Rolex Day-Date as well as the Rolex Daytona. The photo below shows several of them on a table before they have been applied to a Rolex Dial. In my opinion, the Rolex Coronet is one of the coolest and most iconic logos in the world. Many people say the Rolex Coronet is a crown, while others believe the logo symbolizes a watch on a hand. 

Rolex Coronet

Rolex Crown Logo Collage

@Stockegsix from Instagram created this AMAZING Rolex Crown collage comprised of six Rolex models and I almost fell out of my chair when I first saw it!?!! I have to say in my opinion this is one of the coolest looking Rolex Studio Shots I have ever seen!!! Just AMAZING!!!! 

The 2023 Submariner LV Brightens Up

...70-Year Anniversary...

Old vs. New LV. Photo Credit: Mr. Nice Watch.

THE NEW 2023

SUBMARINER LV

BRIGHTENS UP

By DANNY CRIVELLO

Captain Danny originally published this article back on June 6, 2023, and we were just talking about how we both noticed how remarkably popular it still is so I decided to share it again. —Jake

Ceramic bezels respond to light in a playful way, and sometimes it's hard to tell if the color of the ceramic itself has a brighter tone or whether it is the environment. Rolex hasn't mentioned any changes in the Submariner LV's bezel color on its website since the start of Watches & Wonders and the launch of the 2023 collection.

But a representative at Rolex in Geneva confirmed to Jake's Rolex World our suspicions: The 2023 Submariner 126610LV, known also as the Kermit or Starbucks, has a slightly brighter bezel. The change in color was first reported by Adrian Barker.

2023 Submariner LV. Photo Credit: Adrian Barker.

"Starting this year, it is another green that equips the green bezel of the Submariner," the Rolex rep told me. "A more yellow green in fact which is closer to the color we had on this model when it was introduced in 2003. The change will be effective in May." 

Rolex is bringing back the green of the original Kermit, the one released for the 50-year anniversary of the Submariner. The new ceramic bezel will mimic better the color of the aluminum bezel that was on the Kermit in 2003. 

In 2010, Rolex unveiled the Hulk, a Submariner with a green ceramic bezel and starburst green dial. The tone of the green on the bezel was different than the OG Kermit of 2003. In 2020, when Rolex released the Submariner 41 mm with the updated movement, it kept the Hulk's bezel for its 126610LV, or Starbucks.

Starting in May 2023, the Starbucks will sport a brighter green, a more "yellow-green" as the Rolex rep told me. The reference number will stay the same. The green will be different from the LHD GMT.

As the world got distracted by bubble OPs and emoji Day-Dates, I love when Rolex makes a subtle change without fanfare. The anniversary editions are so overdone, so trumpeted in the watch industry, it's a breath of fresh air to see Rolex make a change — albeit small — while remaining discreet about it.

 

Lume Shot Of The Day: Rolex Explorer II Orange Hand

...Lume Shot Of The Day...

Gary's Rolex Explorer II Orange Hand

I couldn't make up my mind which way I like this image cropped, so I am sharing both with you ;-)

...Rolex Golf Coolness... Phil Mickelson

...Rolex Golf Coolness...

Phil Mickelson

Phil Mickelson is considered to be one of the great golfers in PGA history and has been a Rolex ambassador for many years. He won the Masters 3 times and in the photo below, we see him sporting a platinum Rolex Day-Date II with a ice blue dial back in 2011.

Hannes Orange Hand Rolex Explorer: Reference 1655 on a Jubilee Bracelet

...Rolex Studio Shot Of The Day...

Hannes Orange Hand Rolex Explorer

Reference 1655 on a Jubilee Bracelet

1968 Rolex Submariner Ad...

1968 Rolex Submariner Ad

Studio Shot Of The Day: Tropical Italian Chocolate Rolex Daytona

...Studio Shot Of The Day...

Tropical Italian Chocolate Rolex Daytona

Marlon, who lives in Roma, Italia, took this amazing photo of his Tropical dial vintage Rolex Daytona. Some vintage Rolex dials change color over many years and develop an amazing patina.

This particular Rolex Daytona, which is now 40 years old, originally had a black dial, that has faded to this beautiful shade of brown. When dials, or dial elements turn brown, they are referred to as tropical dials by collectors.

I am not 100% certain why they are called "tropical" but I think it is because in a "tropical" environment the air is moist, and the moisture in the air saturates the dial and kind of almost "rusts" the dial. It could also be because when a tropical fruit, like a banana sits in the sun for a while it turns brown.

Roberto, who is also from Italy, shared this image that matches Marlon's chocolate tropical dial Rolex Daytona, which is funny and accurate.