What is as classic and iconic as Rolex? Star Wars, and here is the first trailer for the upcoming Star Wars movie, directed by J.J. Abrams, which is scheduled to launch in December 2015. I saw the very first Star Wars movie when I was 10 years old, and as with many in my generation, it seriously awakened my imagination. May The Force Be With You!!!
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.