Cerachrom Bezel Insert
Up Close Pepsi Ceramic
When Rolex first mastered the production of the iconic Pepsi ceramic bezel insert, the excitement was palpable. They began with 'Cerachrom,' Rolex’s proprietary term for their high-tech ceramic bezels, initially crafting them in sleek black. Creating the vibrant red and blue combination, however, posed a formidable challenge, demanding innovative techniques to achieve the perfect color fidelity and durability. Through relentless ingenuity, Rolex triumphed, delivering the stunning two-tone Cerachrom bezel that has since become a hallmark of their GMT-MASTER craftsmanship.
