1957 Rolex Datejust
Spanish Turn-O-Graph Ad
The history of the Rolex Turn-O-Graph is beyond fascinating. It originally looked too similar to the Rolex Submariner, so Rolex decided to add a Date feature to it, and turned it into a Datejust model. This might sound confusing, and it is. As a matter of fact, the Rolex Turn-O-Graph, actually began its model life a the Rolex MonoMeter, but it appears Rolex liked Turn-O-Graph better.
The 1957 Rolex advertisement was from the "Men who control the destines of the World wear Rolex watches" campaign, which ran for years.
Nick Gould and I were recently examining this 1957 Spanish Rolex Magazine ad, and Nick said "It's rare to see Rolex advertising the Datejust with a Turn-O-Graph bezel." In my upcoming book series I go into great detail on the early history of the Turn-O-Graph, which is absolutely fascinating, and in my recent article published back in December of 2024 titled "The Complete History of The Rolex Thunderbirds and Rolex TURN-O-GRAPH", I go into great detail on it's history.
