Friday, June 30, 2017

Ayo & Teo "Rolex"

Ayo & Teo


Infectious International "ROLEX" Anthem Phenomenon

Rolex popularity is spreading like wildfire this summer—all over the world—in a most unexpected way! Rolex brand familiarity is rapidly expanding, especially with young kids, through a highly infectious dance song which has very quickly gone viral, and the song, which is responsible for this social phenomenon is simply named: "ROLEX". 

This new song named "ROLEX" was recorded by Ayo & Teo, and it's causing the largest dance craze since, "The Macarena", which occurred twenty-two years ago in 1995. Now that I think about it, PSY's 'Gangham Style' from a few year back also comes to mind.  Ayo & Teo are dancers from Michigan, which is located in the United States, and they have appeared in music videos including Usher's "No Limit", as well as in Chris Brown's "Party" video. Ayo & Teo recently released their really catchy song named, "ROLEX". The artwork from their "Rolex" single is pictured below:

Ayo and Teo are brothers, and their viral hit song "ROLEX" video which is located below, has already had more than 130 Million collective views on YouTube, and it just came out a month ago!?!!

The lyrics in Ayo & Teo's "ROLEX" song are largely about the charismatic allure and appeal of wearing a Rolex, coupled with the power of positive Rolex brand association. This is something I know a thing or two about, as I got my first Rolex when I was 16 years old. If you think 16 or 17 is young, I know of readers who got into collecting Rolex when they were 11 and 13 years oldAyo and Teo are 17 years old, and they are both rockin' fully blinged-out Ice covered Rolex watches, which is what their song, "Rolex" ironically is all about. Their "ROLEX" song introduction begins with the words:

I just wanna Rolly, Rolly, Rolly—with a dab of ranch

I already got some designer to hold up my pants

I just want some ice on my wrist so I look better when I dance

Have you lookin' at it, put you in a trance

In the first verse Ayo and Teo sing:

My Rolly don't tick tock, it just glide

Keep staring at it and you might go blind

I be movin' clean, I don't even try

All I see is bands, bands, I spy

The song ends with the lyrics:

All I ever wanted was a Rolly
All I ever wanted was a Rolly
I just want a Rolly
I just want a Rolly
I just want a
I just want a Rolly

Stephen Curry "ROLEX"

The $220 Million Man

Ayo and Teo's song is going crazy viral on Twitter with their #RolexChallenge, and is appearing in Vine videos, and all over social media video footage. An example of this urban phenomenon can me seen in a tribute to Stephen Curry's NBA Championship winning video below. In other words, the Stephen Curry video really has NOTHING to do with Rolex, but somebody put Ayo & Teo's "ROLEX" soundtrack playing in the background as an infectious upbeat anthem, and it has already had over 1.5 Million view. This should not be surprising as Stephen Curry just became one of the highest paid athletes in history, as he just signed a 5 year contract extension with the Golden State Warriors for $220 Million!!!

Of course, it doesn't hurt that this years NBA Champion Stephen Curry does wear a Rolex DEEP-SEA SEA-DWELLER as seen in the photo below, which appears courtesy of USA Today. So just to be crystal-clear, despite the fact Stephen Curry happens to wear a Rolex in real life, he is NOT an official Rolex brand ambassador, and the "ROLEX" playing as a themed upbeat soundtrack in the video has nothing to do with the fact he wears a Rolex in real life.

PSY-Gangham Style

The only other anthem, I can think of in history that has had a popularity impact like Ayo & Teo's "ROLEX" song is Queen's, "We Will Rock You." The most recent super-catchy, viral song I can think of was released around this time of year in 2012 was PSY's 'Gangham Style' mega-hit. It's worth noting Ganham Style cultural phenomenon to date has had close to 3 Billion Plays on YouTube.

Odel Beckham "ROLEX"

People all over the web have been adding the "ROLEX" song as a soundtrack on random videos, which is acting as a highly infectious upbeat anthem phenomenon for achievement, as seen again in the video below for Odell Beckham.

Odell Beckham is pictured below sporting his yellow gold Rolex Day-Date with a black dial and blinged-out diamond bezel. To the best of my knowledge, Odell Beckham is NOT a Rolex brand ambassador either.

Cristiano Ronaldo "ROLEX"

This "ROLEX" anthem phenomenon is not just limited to the USA, but is spreading all over the world, including to Europe, as witnessed by this Cristiano Ronaldo 2017 compilation video. There are many more videos on YouTube that have Ayo & Teo's "ROLEX" as a soundtrack.

It's ironic the three videos I chose that feature professional athletes in videos that feature Ayo & Teo's "ROLEX" song, all happen to wear Rolex in real life, as we see below with Cristiano Ronaldo wearing his two-tone Rolex Submariner. This really comes as no surprise, as it stands testament to the fact Rolex remains The International Mark of Success.


Ayo & Teo's Twitter Handle #RolexChallenge is seen in the video below where Ayo & Teo teach viewers and break-down the different dance moves in their song, "ROLEX". 

So what exactly are Ayo & Teo singing about? If you watch the video below, they share their inspiration behind the lyrics, and how they constructed their "ROLEX" song:

Worldwide "Rolex" Anthem

The Ayo & Teo song is not just showing up in sports highlight videos, but kids and parents all over earth are rockin' out to "ROLEX" as we see in the video below:

Ellen DeGeneres "ROLEX"

Ellen DeGeneres had five year old Tavaris Jones on her show recently, and if you look closely, Ellen is wearing her Paul Newman Daytona, while she interview Tavaris, before he performs his "ROLEX" Challenge dance:

It will be very interesting, years from now to see how successful Ayo & Teo's "ROLEX" song ends-up becoming. I would say, so far it has maintained an amazingly successful trajectory, and seems to be having a profoundly positive impact on people. Rolex is going stronger than ever as being The International Mark Of Success!!!

Usher Rolex

Usher is an 8 time Grammy Award Recording Artist and is featured in Ayo & Teo's "ROLEX" video seen in the first video in this story, and ironically Usher is wearing a Panerai in the video. Usher also wears a yellow gold Rolex Daytona as seen in this AMAZING acoustic cover of Mercy Mercy Me/What's Going On Medley:

The yellow gold Rolex Daytona Usher is wearing in the video above, is pictured below. Usher's Daytona features an interesting red micro minute track, that matches the RED DAYTONA dial designation.

Wearing My Rolex

The only other song I am aware of that has Rolex in the title, was Wiley's 2008 Hip Hop hit titled, "Wearing My Rolex", which is a GREAT SONG!!! Be sure to check it out below. My favorite lines in the song say:

All I want to do is tell you I love you
That's when I start promising the world to
A brand new girl I don't even know yet
Next thing she's wearing my Rolex

Rolex Ice

So what exactly is Rolex Ice? Rolex has a long history of bejeweling certain watches. When I toured all four of the Rolex factories in Switzerland back in 2013, I had the opportunity to tour the Rolex department in Geneva, Switzerland that specializes in Gem Setting, and it completely blew my mind!!!! Watching the professional Rolex Gem Setting Artisans working on setting stones was a magnificent sight to see!!! So what exactly is "Rolex ICE"? In the early 2010s, Rolex made an Ultimate ICE Rolex which appears below, and is referred to as a Rolex GMT-ICEMASTER.

The Rolex ICE-MASTER is a really, really rare watch, that holds the distinction of being the most expensive Rolex ever offered for sale, at a retail price of close to $600,000. The photo above and below appear courtesy of Robert Maron, and show the Rolex GMT-MASTER [Model Reference 116769TBR], which was made from 18KT White Gold, and was sugar coated with diamonds. The case alone had more than 240 diamonds, and the bezel had 45 baguette cut diamonds, along with three triangular diamonds. Keep in mind, these are not low or medium quality diamonds. Rolex only uses super high-quality precious stones in their bejeweled watches.

I used to really dislike Rolex watches that had a lot of bling, until I had the opportunity to play around with some of them at a Rolex AD, and I was stunned with how amazing the quality was! So if I was a zillionaire, and could have a huge harem of watches, would I own and occasionally wear watches like this, just for the hell of it? Sure!!! Why, not!?!! I believe I am in the majority on this one; I think most men prefer the simplicity of simple, low-key stainless steel Rolex sport watches. Don't get me wrong, I like and have owned gold Rolex's in the past, but these days I prefer wearing a simple all stainless steel watch like the Rolex Single-RED SEA-DWELLER.

So who do these blinged-out Rolex ICE watches appeal to? They are very popular with chic women, fashionistas and super-leggy-models with a lot of money, who perceive the watches as beautiful jewelry, which is what they are. Also, many inner-city kids aspire toward these watches, like Ayo & Teo, as they perceive them as ultimate status symbols of wealth and prestige. I have also noticed many professional NBA Basketball players, Boxers, and NFL Football Players love wearing blinged-out Rolex watches, as they really set them apart and distinguish them. Also, they are very popular in many countries in the Middle East, where wealthy men want to distinguish and differentiate themselves, and wear something different that shows their wealth and prestige.

Many people discount people who wear Rolex watches that are covered with precious stones. Back in the 1980s, when Rolex really became the status symbol it is today, there were many people who would wear Rolex watches that had aftermarket dials and bezels that had been customized with precious stones. I remember that many people seemed to have a distain for these watches and thought they were an overly-opulent, ostentatious, tacky symbols that distinguished the wearer as being nouveau riche (New Money). The truth is that Rolex watches, just like jewelry in general can be polarizing, in the sense that one man's meat is another man's poison. 

I forgot to mention, bejeweled Rolex watches are also popular with Rappers. Now that I think about it, they are Rolex ICE watches are REALLY Popular with Rappers. Once again, I think it is an inner-city thing, were having a bejeweled Rolex is the ultimate status symbol, which is really what Ayo & Teo are singing about. 

Thursday, June 29, 2017

The First Rolex World Magazine

The First Rolex World Magazine

Mark Twain famously once said, "History doesn't repeat itself, but it sure does rhyme." Today Rolex publishes a paper magazine which is named, "The Rolex Magazine." As a matter of fact, I wrote an article that was published in the, "The Rolex Magazine" a few years ago, which was an article about the history of the Rolex Day-Date, A.K.A., "The Rolex President", titled "The Rolex Precedent by Jake Ehrlich." 

The Rolex Magazine (pictured above), if you have never seen a copy, is a full-blown, thick matte-finish magazine, that looks great on a coffee table, and it is thick, like a thicker Architectural Digest. It's ironic, that Rolex does not offer subscriptions for The Rolex Magazine, nor can anybody buy a copy. Instead, they are sent out to Rolex Authorized Dealers, who give them to customers in the store. I think this is a mistake, it's a great magazine, and many people I know would like to subscribe to it. If I understand it correctly, it is published twice a year. 

Perpetual Spirit Magazine

It is fascinating, because Rolex first began publishing "The Rolex Magazine" back 2013, if I recall correctly, and prior to that, Rolex printed a much skinnier paper magazine named, "Perpetual Spirit." Perpetual Spirit was a glossy magazine, that also was not available for subscription, and it was also given out as a gift at Rolex authorized dealers. The photo below shows a copy of Rolex's Perpetual Magazine.

Rolex World Magazine

This is where it gets really interesting! I recently discovered that back in 1974, Rolex published a Magazine named Rolex World, which is interesting as the name of my online Rolex Magazine is Jake's Rolex World, or Jake's Rolex World Magazine. I imagine this coincidence just goes to show it is a small world after all, while illustrating the true interconnectivity of everything in the world. I assume the paper Rolex World Magazine was the precursor to Perpetual Spirit Magazine, and from what I can tell it looked like a thinner magazine. I also assume that Rolex AD's gave it away in their stores. If any readers have original copies of Rolex World Magazine, please send me an email with some better photos, and info, and I will ad them to this story.

Wednesday, June 28, 2017

Rolex Macro Shot Of The Day: Mr. K's Rolex President Bracelet Up Close

...Rolex Macro Shot Of The Day...

Mr. K's Rolex President Bracelet Up Close

Sunday, June 25, 2017

Winthrop Rockefeller: Rolex Datejust on Jubilee Bracelet

...Rolex Coolness...

Winthrop Rockefeller 


More Rockefeller's Rockin' Rolex

Earlier this year, I published a story about David Rockefeller, who wore a yellow gold Rolex Day-Date. It turns out that more Rockefeller's wear Rolex, including David Rockefeller's bother, Winthrop Rockefeller. Winthrop Rockefeller was a famous American politician and philanthropist, who was elected as the first Republican Governor of Arkansas, since Reconstruction. He was one of five grandsons of John D. Rockefeller was an American oil industry magnate and philanthropist.

Winthrop Rockefeller was born on May 1, 1912 and died on February 22, 1973. The photo below was taken at the Winrock Cattle Sale on May 9, 1964, and in the photo we get a clear shot of his Rolex Datejust on a jubilee bracelet. This was not his first Rolex, as I am aware of him wearing a Rolex Oyster Perpetual many years earlier (not pictured).

Another Rockefeller Another Rolex

Winthrop Rockefeller's younger brother, David Rockefeller is pictured below in a 2002 Harry Benson photo wearing his yellow gold Rolex Day-Date. Earlier this year, I wrote a story about David Rockefeller's career achievements and his Rolex. One of the other Rockefeller brothers, Nelson Rockefeller was the Vice President Of The United States under President Gerald Ford, from December 19, 1974 to January 20, 1977.

So I am going to daisychain a little bit now, which is coming for me on Jake's Rolex World. The photo below shows David Rockefeller, wearing his yellow gold Rolex Day-Date, while shaking hands with South African President, Nelson Mandela.

Rothschild & Rockefeller

The next photo below, which appears courtesy of Vanity Fair was taken by Annie Leibovitz in David Rockefeller's Upper East Side Townhouse study, shows British Investment Banker, Lord Jacob Rothschild, 4th Baron Rothschild, on the left with David Rockefeller on the right. For some reason, I always get the Roshschild's and Rockefeller's mixed up. These two men represent two of the most influential, wealthy families of the bast couple of hundreds of years. The two families are investment partners in a wealth advisory company. On a side note, the photo below was taken at David Rockefeller's Manhattan townhouse in front of his fireplace, and we see he has an original Gauguin painting above the fireplace, and an original Picasso face sculpture behind him—pretty hardcore, if you think about it...

Jacob Rothschild was born and raised and lives today in England, and The Rockefeller's are an American family. 

One More Rockefeller

I also thought I would include some photos of Senator Jay Rockefeller, wearing two different Rolex Submariner models. The first photo below shows Senator Ted Kennedy, hugging Jay Rockefeller, who is wearing a two-tone Rolex Submariner on a matching yellow gold and steel Oyster Bracelet. Many of Ted Kennedy's relatives, including JFK Jr., Caroline, and Ted Kennedy Jr., wear Rolex watches

The more recent photo below of Senator Jay Rockefeller shows his wearing an all stainless steel Rolex Submariner. Senator Jay Rockefeller is a great grandson of oil tycoon, John D. Rockefeller and he is the nephew of Winthrop and David Rockefeller.

Friday, June 23, 2017

The Quest For The Best Barbecue: Editors Choice Award

...Editor's Choice Award...

The Quest For The Best


It's that time of the year again, Summer just arrived in the Northern Hemisphere! Actually, the Summer Solstice began earlier this week, and the Fourth Of July holiday celebration is just around the corner in the United States. One of the first things I think about when I think about Summer is warm nights, with a cold drink, and some super-tasty Barbecued food!!!

Ever since I can remember, I have always been fascinated, if not obsessed with finding the best products in the world—which is why I LOVE Rolex ;-). Over the decades I have developed a strong habit of listening carefully whenever somebody is complaining or praising something passionately. This habit of being empathetic, has served me well as a designer. 

My Quest For The Best lead me to purchase my first Rolex Submariner watch—35 years ago—when I was 16 years old.  I was so blown-away by the build-quality of my first Rolex, it inspired me to appreciate fine detail even more, which ultimately lead me into a career as a designer. Over the past four decades I have designed everything from clothing, to furniture, to computer hardware and software, and even accessories for Apple products. As a result, I have developed quite a skill for seeking and finding the best products made, which typically offer the highest level of build-quality and innovation. As a result, it has been typical for friends to seek my opinion before making major purchases on all kinds of things.

This inspired me to start a this series of reviews titled, "Jake's Quest For The Best." With this new review series, I will be reviewing all kinds of different products, and reporting on my findings, much in the same way I research and write about Rolex history, and watches in general. My goal, is to write detailed, meaningful reviews that are highly educational, insightful and inspirational—reviews that genuinely help people in making smart purchase decisions.

The Best Of The Best

The criteria for Jake's Quest For The Best is that I only review products I want, need and use myself. These products have to basically adhere to the highest standards, just like a Rolex, in the sense, they look great, and most importantly, function flawlessly, and require little mainatinace. In other words, they must be timeless in design, built-to-last, and thus, defy and Transcend Obsolescence. As Frank Sinatra once said, "Good things endure." I am excited to begin my review series with my quest for the best barbecue. On a side note, I plan to start an online magazine in the future dedicated to just reviews of great things. Of course, I have been writing about things I am passionate about on Jake's Rolex World in the past, like iPhones, iPads, and Apple Computers, but in the future I plan to go far beyond just tech, and review all kinds of interesting things.

Memphis Wood Fire Grill
The Best BBQ Money Can Buy

I am going to begin with my conclusion in this article: I believe, from all the extensive research I have completed, the Memphis Wood Fire Grill is by far and away the best Barbecue money can buy. 

Memphis is The Tesla of Barbecues

I would go so far as to say, Memphis BBQ is the Tesla of BBQs, in the sense its super-innovative technology completely leapfrogs everything made today. Also, like Tesla, Memphis Wood Fire Grills are Made in the USA. 

Basically, using a Memphis Wood Fire Grill feels like you got in a time-machine and went 25 years into the future and got the best BBQ money could buy, and brought it back to the present.

The Memphis Wood Fire Grill is a little different in that it uses wood pellets to cook food, as opposed to using propane gas, natural gas, or coal. Cavemen cooked with wood, so in many ways cooking with wood pellets today, represents a back-to-the-future approach. This ironically, is one of the many reasons I say the Memphis Grill is the Tesla of Barbecues, in the sense that many of the original automobiles made in the early 1900s ran on electricity, and not on gas.

In The Beginning 

The Memphis Wood Fire Grill is fueled by, and runs on wood pellets, and requires a 110 electrical outlet. What are wood pellets, and where did they come from? Wood burning pellets came about during the 1973 Oil Crisis which lasted from October 1973 through March of 1974. The Oil Crisis caused people to seek alternative sources of fuel for things like home heating, and one option was using wood pellets, which were made from compressing sawdust into small hardwood capsules that could be used in pellet-burning furnaces. These wood pellet furnaces were popular in the American Northwest, and there was a heating company in Oregon State that was owned by a man named Joe Traeger, who sold and experimented with pellet-burning furnaces. 

In 1985, Joe Traeger was barbecuing chicken on the 4th of July, and stepped away from his barbecue for a few minutes, and when he returned, its flames were burning out of control. He responded in frustration and kicked the barbecue over! At that point Joe became obsessed with figuring out how to build a much better, more consistent and dependable barbecue. Joe kept thinking about classic offset smokers, which used a drum barrel body, and figured out how to build a grill that ran on food grade wood pellets, and used a simple three-position temperature control switch.

So basically, Joe Traeger invented and pioneered the Wood Burning Grill, in 1985, when he experimented with taking wood pellets used in a wood burning stoves and furnaces, and put together a barbecue grill that ran on these same pellet—opposed to being fueled by Gas or Charcoal Briquets. In 1986 Traeger patented the Wood Pellet Grill. The food-grade pellets Joe Traeger used, were not only a great and consistent fuel source, but they also naturally enhanced the flavor of the food being grilled. 

A few years ago, I was at a friends home and they had a wood pellet grill made by Traeger, which looked like something you would expect to find in the Beverly Hillbillies, or Fred Flintone's back yard. 

My friends were talking about how great their Traeger grill was, so I took an interest, and began asking questions. I asked them, what was so great about their Traeger wood burning grill. My friend said, "It is super-easy to use. All you do is set your target temperature, and hit the on button. Also, the food tastes great, as it takes on the flavor of the wood pellets, as opposed to using gas, which gives meats a gas-like taste."

I was naturally curious, and kept asking my friend questions about how it worked. She showed me the Auger, that moved stored wood pellets from the hopper into the fire pit. About a half hour later, I had a burger made from the grill, which I was not impressed with. It tasked O.K., but by the time I got my burger together it was already kind of cold, and I did not notice any kind of great taste, which she had mentioned? Basically, I dismissed her enthusiasm as being symbolism over substance.

About a year ago, I decided I wanted to buy an outdoor barbecue for my family, so I did a ton of research, and picked out what I thought was the best gas barbecue made. Of course, I went with gas, as charcoal is a complete pain to ignite and clean. 

Stan Barrett Chimes In

I had probably invested about 100 hours researching the best gas barbecue. Just as I was getting ready to make my purchase, I ended up talking on the phone with my great pal, Stan Barrett, who is known as The Supersonic Speed King. Stan Barrett is pictured below in a recent photo, wearing his stainless steel Rolex GMT-Master.

Stan Barrett is perhaps best known for being the first man to break the speed of sound barrier on land, which he achieved in 1979, with his Budweiser Rocket, which he is seen leaning against in the photo below. Stan Barrett obviously knows a thing or two about mechanical engineering and high-quality machines...

Stan Barrett is pictured below as he prepares for his record setting drive in the Budweiser Rocket in 1979, and notice he is wearing a Rolex Daytona that his best friend, Paul Newman gave him as a good luck charm before he drove his rocket car into the history books.

So what does Stan Barrett have to do with my quest for the best barbecue? I was talking to Stan on the phone, and I asked, if he knew anything about who might make the best gas barbecue. I was shocked, but not surprised at how much detail he went into. Stan said, "The best barbecues made, by a long shot, are the ones that use wood pellets." I asked, 'are you sure!?!!' Stand responded, "Oh yeah. For sure! There is no question whatsoever that wood pellet grills are by far and away the best and only way to barbecue. Paul (Newman), and I both agreed on this 100%, and you know Paul is regarded to be one of the top foodies in history."

Stan Barrett is pictured above at a barbecue lunch with his best friend, Paul Newman

Stan Barrett continued, and said "Charcoal is a pain to deal with and makes a big mess with lots of smoke, and Paul and I agreed, cooking with gas ads a strange gassy aftertaste flavor to a great steak or burger. You have to go with a wood pellet burning barbecue. It's the only way to go." 

I respond, and told Stan I had done a ton of research, and found what I thought was the best gas barbecue.  I told him I had tried food from a wood pellet barbecue and I wasn't impressed." Stan responded:

"Look, you didn't try it under the right conditions. Trust me, I am 100% certain, that wood pellet grills are 1000% better than gas. With wood pellet grills, there are many different types of wood pellets you can cook with, and each one offers a unique taste profile. For instance, with steak, I like to use hickory or Misquete pellets, but with chicken, I like to use Apple Wood pellets, Alder, or Misquete pellets. I love to experiment, as each gives you a different flavor profile. It's even fun to mix different flavor pellets. Another advantage with using wood pellets is you can smoke the meat, which gives it an amazing natural flavor. Also, if you end up with leftovers and you reheat them, they still maintain the great taste. You have to check out wood pellet grills.!!!!"

I absolutely trusted Stan's opinion, and I figured if Paul Newman agreed, I had to dig deeper, so I did. I told Stan I had seen the Traeger models at Costco, and at my friends house, and was just not willing to cook on or own something that looked like it was from the Flinstones. I told Stan I wanted an all stainless steel barbecue that would look clean and modern. Stan responded: "I am the same way. I own an all stainless steel wood pellet burning grill that is fantastic, and it is all stainless. It works great and is made by a company in the U.S., named 'Fast Eddy's Cookshack". I have a $2700 gas barbecue and a Red Egg Charcoal, but I don't even use them. I'm so in love with my wood pellet barbecue!!! It is so well designed, I can even cook two turkeys at the same time."

I decided to investigate the model Stan Barrett owned, which is named "Fast Eddy's Cookshack PG1000 67" Pellet Grill & Smoker in one." It retails for around $2800, and you can see it in the picture below.

The next time I spoke with Stan, he asked me if I had checked out the Fast Eddy's Cookshack Pellet Grill. I told him I had, and he asked me what I thought? I told him I thought it seemed like a fine product, but I didn't want something that had a chimney on it. I said, there must me somebody who makes a stainless steel pellet grill, that is more streamlined and modern looking. Stan said, "Look. I own the Fast Eddy's grill, and the quality and consistency is flawless. I highly recommend you get one." I told Stan I would think about it and do some more research.

Memphis Wood Fire Grills

It took me several hours, but I finally found a company that made a wood pellet grill that was all stainless and looked great! The more I investigated and researched the Memphis Wood Fire Grills, the more blown-away and impressed I was. The model that first caught my eye, that I ended up purchasing is pictured below.

The Memphis Wood Fire Grill pictured above is named  "The Memphis Pro", and it offers a 28 inch wide cooking surface. After spending another dozen or so hours, I realized this was the grill for me. So I called Stan Barrett on the phone and told him all about it. I have been barbecuing on the Memphis Pro for several months now, and I believe it to be the Rolex of Barbecues, in the sense it looks fantastic, and functions beautifully, and most importantly is built to last. So let's explore the details that make the Memphis Wood Fire Grill the best barbecue made in my opinion. Let's begin by taking a look at an excellent overview video:

Simplicity & Great Looks

The Memphis Pro is really good looking. It is so super simple, much like an iPhone, or Tesla. There are only several buttons on the whole grill, which is quite different from gas barbecues, in the sense gas barbecues typically have multiple knobs for controlling different gas burners. If you examine the vast majority of gas barbecues, you will notice they have cheap, flimsy, janky knobs that are typically made out of flimsy plastic. The Memphis Wood Fire Grill, conversely has a super-simple control panel with an On/Off switch, and a thermostat with Up/Down buttons as seen below. The photo below was taken just after I turned on the Memphis, and the 88F number is the internal temperature, and 395F is the target temperature. It typically takes approximately 5 minutes to reach the target temperature.

So basically, the Memphis Pro works much more like an Convection oven, where you set one temperature, and once it reaches that temperature, it maintains it. Contrast this with gas barbecues, which are much more like using a cooktop, that has 4 to 6 burners, which each have to be individually turned on and controlled.

The Digital Smart Controller

One of the most valuable features of the Memphis Wood Fire Grills is the ability to cook at exact temperatures. With a charcoal grill you the user has very little control over temperature control, and with gas, there are typically only Low, Medium and High settings. The Memphis Wood Fire Grill, on the other hand, provides very precise control, where you can control it within 5 degree increments that can range from 180 to 650 degrees Fahrenheit. This precision internal temperature control relies on an ITC (Internal Temperature Control) module, which uses an high-precision internal thermal sensor. The ITC varies air and fuel rates based upon the set point in order to accurately maintain consistent internal temperature.


The Memphis Pro comes standard with Wi-Fi built-in. This means you can remotely turn the Memphis on and off, and monitor and modify temperature remotely from an iPhone or other smartphone. The Memphis also includes a highly sophisticated electronic cooking controller that maintains all aspects of the cooking process. It uses smart microchips to monitor and control everything. You can think of a Memphis barbecue as a very "Smart Barbecue", like a "Smartphone", or like an iPhone or a Smart Car—like a Tesla. Later in this article I will get into more technical detail about how the actual internal componentry works, but for a brief overview, check out the video below:

Build Quality

The Memphis Pro is literally built like a tank. Memphis offers it in two different types of stainless steel. Both types of stainless steel are provide double-walled insulation, which translates into being far more efficient as less heat can escape. The standard Memphis Pro comes in 430 sealed stainless steel, which is great if you live inland in a drier climate like in Arizona or Las Vegas, where you are not close to the ocean. Memphis also offer an upgraded model made from 304 steel, which is good if you live in a costal climate. As I understand it, 304 steel is completely rustproof. 

I must have looked at over a hundred different barbecue models and there is one key characteristic that I always look at, which is really important with a stainless steel barbecue, and that is build and material quality. With material quality, the question is what percentage of the barbecue and stand are made from high-quality solid stainless steel? This is the place where most barbecue manufacturers skimp or cut corners to save money. 

Originally, I thought to purchase a major famous name-brand Barbecue, then I noticed that many of the parts on it were made from metal that was NOT stainless, or from what appears to be aluminum. When I did a web search, and read reviews, I learned of many people complaining about how after a few years, many parts of the barbecue would rust out, particularly the walls of the stand would get covered in rust. 

On a side note, I noticed that most of the new 2017 Weber models eliminated the walls on the stand altogether. I also noticed that on many manufacturers models, that look like they are stainless steel, they don't use stainless steel on the left and right side of the barbecue lid. Instead, to save money and cut corners, they use alternative materials that look and feel cheap.

So let's get back to Memphis. From all my detailed evaluation, and from talking with Memphis, all their models are intentionally over-engineered—like a Rolex. Memphis Wood Fire Grills are not only built to last, but they go out of their way to take a belt and suspenders approach to engineering and build-quality. Their entire lid structured is all-stainless steel in construction and double insulated, which makes it look and feel very sturdy. Using this type of construction also allow it to retain heat much better than a single walled hood. This is a very important point, and touchtone quality feature. In other words, I highly recommend when you evaluate an barbecue grill carefully study its hood construction, and make certain it is insulated with double wall construction.

Memphis Barbecues also benefit from a base that is entirely made from stainless steel, so it won't rust or get funky over time. Most of the Memphis models have dual stainless steel doors on the front of the stand, which gives you a large amount of storage room the can hold extra wood pellets and barbecue accessories. The video below offers an excellent overview of the Memphis, from an actual Memphis Engineer:

Wood Pellets v. Gas v. Charcoal

There are basically three different methods for barbecuing: A Wood pellet oven is like an oven you would find in high-end restaurants that have wood fueled pizza ovens. Wood pellet ovens are similar in many ways to traditional barbecues, but differ in a few ways. First of all, wood burning ovens maintain the same level of heat throughout the oven, so if you cook a burger on one of the top racks, it should cook at the same rate as cooking on the larger standard base cooking surface. Also, wood pellets have the advantage of being quick to heat, compared to charcoal fueled barbecues.

Food Taste Quality

This is really where a wood pellet barbecue shines! The flavor is really amazing and all-natural, in a caveman kind of way. Every time we cook on the Memphis, when we have guests, they can't stop talking about how amazing the flavor is. The barbecued food takes on the taste characteristics of the type of wood pellets you are cooking with, and give the food a very natural tasty flavor. My favorite is Miscquette pellets.

Company Background 

This is a really interesting story. When I received my Memphis Barbacue, I studied its construction carefully, and was stunned with how precisely it was designed and assembled. I could not help but notice the amazing level of engineering and precision that was evident in the Barbecue. I remember thinking to myself, how could a company that I have never heard of before, that is not a household name, appear from out of nowhere, and make high-end barbecues that look like they were made by Apple or Tesla? It turns out, Memphis was founded as a division of a company named Dalsin Industries, which have made and worked with sheet metal for 75 years. Dalsin is one of the largest sheet metal manufacturing businesses in the United States, and has historically worked as precision metal manufacturing OEM (Original Equipment Manufacturer). It turns out, the folks at Dalsin Industries, decided one day they thought they could reinvent the barbecue as we know it, by incorporating all their metal engineering expertise and knowledge, and that is exactly what they did when the formed the Memphis Barbecue company.

Environmental Commitment

Wood burning pellets are the most environmentally-freindly grilling and smoking method. Wood pellet grills use a minimal amount of electricity (running on traditional 110 Household current) to control the burning of the wood pellets, which makes them the most environmentally friendly grill choice. Using wood pellets as a fuel source is superb as the pellets are made from hardwood chips and compressed sawdust, thus, they use resources that would normally be wasted. 

Also, the wood pellets have zero chemicals, so they burn cleanly, with minimal ash. Compare that with burning charcoal which releases VOC's (Volatile Organic Compounds) into the atmosphere, which contribute to things like smog. Memphis has a great blog post on Grilling Environmentally that I recommend reading.

Easy Of Use

Most barbecues are difficult and confusing to operate, as well as being difficult to clean, and this is where the Memphis barbecues shine. There is no lighter fluid, lighters, or gas involved in using a Memphis Wood Pellet Burning Grill. Just and On/Off button, and a temperature setting Up/Down Button. In the future, I plan to do a detailed video review of the Memphis Grill, and in the meantime, below is a superb review by Steven Raichlen, who happens to be rockin' a cool Panerai Radiomir.

Not Much Room for Improvement

In my opinion there is not much room for improvement with the Memphis Wood Fire Grill. The only constructive criticism I can think of, is that I would love to see them build in LED lights into the barbecue so that when you are barbecuing at night, if it is dark you can still see really well. 

Also. the Memphis ships with a protective blue film covering practically every inch of exposed stainless steel. I am pretty certain they ship it this way to protect the grill from scratching, but beware, it took me over an hour to remove all the film, and it was not easy. I think Memphis should figure a way to ship it without the film, as it is frustrating to remove, and you have to remove the film before you use the grill for the first time. Memphis warns you in the instructions that if you don't remove 100% of the semi-clear blue film, before you first use the grill, it could melt, and become really difficult to remove.

Also, Memphis' instruction manual could and should be improved. Don't get me wrong, their manual is O.K., but I think they could improve it significantly and I think that since it is relatively expensive at around $3,600, it should come with a nice Memphis Wood Fire Grill Cookbook, as well as with a nice set of Memphis barbecue cooking tools. I also think Memphis should do more to build-up its online how to video library. If it seems like I am nitpicking, I am. The Memphis Pro is an amazing work of art.

Memphis Built-In Grills

I almost forgot to mention, Outdoor kitchen are all the rage today in high-end homes, and Memphis offers their Pro Wood Fire Pellet Grills in Built-In models as seen in the photo below on the right. If I understand it correctly, they also offer a conversion kit that can later convert a stand-alone unit into a built-in unit, which offers a cleaner look.

Forbes Magazine summed up the Memphis Grills well when in 2015, they wrote the following: 

“Memphis Wood Fire Grill: This high-end line of pellet smoker/grill combos takes backyard cooking up a notch and may be as close as you can get to a true all in one gourmet solution. It offers three distinct ways to cook everything from championship-style slow smoked brisket to flash seared steaks to baked pies. The same pellet fed firebox that uses a digital controller to hold a precise “low and slow” smoking temp of 180°-275° can grill and sear at more than 700°. But it is the addition of a dual fan convection cooking system that sets this unit apart and lets you roast chicken like on a rotisserie without the moving parts, bake pies, and do all the cool things you can do with a convection oven in the kitchen, cooking faster and more evenly without drying food out or even flipping it.” —Forbes Magazine

Editor's Choice Award

In my personal opinion, the Memphis Wood Fire Grill is the best outdoor grilling solution money can buy. Having used one for several months now, I am convinced it is an absolute work of art, and I can't highly enough recommend it. Just make certain that if you purchase one, you carefully read all the directions before you use it, and always be careful when using a barbecue. You can find out much more by visiting, and the video below from offers a superb overview.

Care & Maintenance 

The care and maintenance video below is from Memphis Grills YouTube channel.