Tuesday, October 10, 2023

1968 Rolex Brochure: What Makes A Rolex A Rolex?

1968 Rolex Brochure

What Makes A Rolex A Rolex?

Examining vintage Rolex brochures is always fascinating and today we take a look at one from Rolex of Canada which features a young man on the cover wearing a yellow gold Day-Date.

Another one of the fascinating details is how low the prices of Rolex were in 1968. A Day-Date bracelet could be purchased for $780 Canadian Dollars, which was the equivalent of around $1000 U.S. Dollars at the time.

The 1968 Rolex Canada slogan of "What makes a Rolex A Rolex?" reminds me of Cary Grant's line to Even Saint James in the 1959 movie, North by Northwest where he says, "Tell me...How does a girls like you get to be a girl like you?"