Ali v. Frazier; Tyson v. Holyfield; Palmer v. Nicklaus; Evert v. Navratilova, Borg v. McEnroe—all great rivalries that have been going on since the beginning of televised sports: Fellow Rolex ambassadors, or should I say Rolex "Testimonees" Tiger Woods and Phil Mickelson are in the process of making golf history as they are going head-to-head in the first pay-per-view Golf event which features a $9 Million purse for the winner, and the loser gets nothing. BTW, What is a 'Testimonee'!?!! I think it might be a word Rolex created, like 'Cerachrom'.
Tiger Woods is famous for wearing his Rolex DEEP-SEA as seen below.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.