Apple Ultra v. Rolex Explorer 'Orange Hand'

 

Apple Ultra

v.

Rolex Explorer 'Orange Hand'

Captain Danny texted me the photo below saying "Really impressed with the Ultra". I was kind of shocked by his image since when I first saw the Apple Ultra it instantly reminded me of the "Orange Hand" Rolex Explorer—as they both have that touch of safety orange 'Space Odyssey 2001 Retro kind of vibe. It was obviously just a coincidence Captain Danny was wearing his Orange Hand Explorer II, and took this G-Money image of it next to the Apple Watch Ultra, but Daaayuuum, this photo perfectly illustrates what I have been talking about this whole time...

Apple's first 'SMART TOOLWATCH" named The 'ULTRA' pictured above 

next to the current Rolex Explorer II 'Orange Hand'.

As Captain Danny and I talked over text he mentioned he was on a layover in Hawaii and at the Ala Moana in Honolulu and he dropped by the Apple store. I asked him why he was impressed with the Ultra? He responded: "It’s unbelievably light and comfortable." The lightweight aspect is based upon the fact the case is made out of Titanium, and the fact that it's 49MM tall, and very thick, but lightweight is fascinating.

I haven't seen the Apple Watch Ultra in person, but plan to do a detailed video review of it for Jake's Apple Watch World, and will include it here on Jake's Rolex World. When Apple first launched the Ultra model I ran a story on it, and recently I published a story about how Apple coincidentally created an image remarkable similar to a vintage 1960 Rolex Explorer Ad.

Apple Watch Beats Rolex!?!!

Apple Watch Beats Rolex!?!!

Apple CEO, Tim Cook took the stage today, an the special Apple Event and announced the new generation of Apple Watch which now has Cellular LTE built in. This means an Apple Watch will be able to make and take phone calls, as well as access data over cellular networks. According to Tim Cook last quarter, Apple watch surpassed Rolex to become the Number 1 watch in the world, as we see in the photos below.

I'm not certain what metric Tim was referring to, whether it was Sales Volume or Quantity of watches sold? This is an interesting claim as Rolex is a privately held company that does not publish its sales volume or sales. I would guess they are making this claim based upon the number of watches shipped, not in dollars, but I might be wrong.

Apple put together the video below that showcases how "Every Apple Watch Tells A Story". I appreciate the Apple watch, but I stopped wearing one a while ago. Why? In the final analysis, the Apple watch was kind of a pain, as I had to always update it, and deal with having to charge it every day. Don't get me wrong, I think there are many, many innovative design characteristic of the Apple Watch, but lately, I have been loving the simplicity of my Single Red SEA-DWELLER, which keeps great time.

The star of the Apple Keynote was the new Apple X iPhone, which is AMAZING and can be seen in the video below:

Apple Watch Update Apple V. Rolex

...Apple Watch Update...

Apple v. Rolex

"All innovation is typically greeted with excitement from a select few and skepticism from the vast majority." –Marilyn Loden

A few weeks ago when Apple introduced the Apple Watch, which I covered extensively. My first article was titled "The Moment Of Truth Is Upon Us: Apple v. Rolex-Designed In California v. Made In Switzerland." Next I published a story named "Apple Watch Launches! Is This The Rolex Killer? What An Apple Watch Could Mean For Rolex."

In these detailed articles I argued Apple just upset the horological apple cart and potentially poses a significant threat to the entire Swiss watch industry, and particularly Rolex.

In the seven years I have been publishing Jake's Rolex World, this has likely been the most controversial subject topic. I received many emails from readers, and other chimed in with comments. I believe the advent of the Apple watch is a seminal event in horology, so much so, I quietly started Jake's Apple Watch World which I intend to make the definitive Apple Watch Online Magazine.

So obviously I am fascinated with the Apple Watch and think it is a serious game-changer. Does this mean I have lost my passion for Rolex and Rolex History? Absolutely not!!! Rolex always has been and always will be my favorite watch brand, and you can rest assured I have a great deal of passion for the Rolex brand, and in the future, I will be publishing much more fascinate Rolex history and insight.

So what is the this article all about? John Brownlee from CultOfMac.com recently published a story named "The Apple Watch is thin as a Rolex." What does this have to do with anything? This illustrates my original point, that Rolex is the standard by which all others are judged and measured. This is just the beginning.  In the months and years to come I believe we we will see more and more comparisons between Apple and Rolex watches. I don't intend to cover much more Apple Watch news on Jake's Rolex World, so if you are interested, I recommend following Jake's Apple Watch World.

The article below is fascinating as it compares the thickness of the new Apple Watch to the Thickness of Rolex Watches. Once again, Rolex being the "Gold Standard" by which all other are typically judged. 

Historically, Rolex has been considered to be the International Mark Of Success. The real question is what does "Success" mean, and how will it be measured as we progress into the digital age in the opening decades of the 21st Century?

As previously mentioned, there has been much controversy around my opinion on the potential effect the Apple watch could have in the long-term with Rolex. 

It almost seems like I became a naysayer when it came to Rolex. The reality is that I have been completely straight-forward about my opinions, and in the time since I published the previous articles I have had some more epiphanies.

I realized that Apple's success in the marketplace could actually benefit Rolex, since whole new generations will grow to appreciated the value proposition of wristwatches.

Also, my fellow blogger, Maria pointed out that she caries her iPhone everywhere she goes, and thus she does not need an Apple watch, since her iPhone will do everything the watch will but better.

As they say, time will tell, so it will be interesting to see how things play themselves out. Jake's Apple Watch World is still in its infancy, but I intend to continue covering all things Apple Watch, which should be fascinating!!! I added the banner below to all of my Online Magazines which you can always find at the bottom of all my blogs. You can click on the banner below to visit Jake's Apple Watch World: