Rolex Crown Logo History

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Rolex Crown History

The famous Rolex Crown Logo, Also Known as The Rolex Coronet is one of the coolest and most recognizable iconic logos in the world. Ever wonder where it came from and what it stands for? Rolex trademarked and began using their five-point art-deco Rolex Crown logo in 1925, which was one year before the introduction of the Rolex Oyster. 

The image of the five fingers with a watch on the wrist offers an interesting clue from a 1978 Rolex magazine ad for the Rolex Awards for Enterprise.

I was just thinking about it and realized I need to do a story on the evolution of the Rolex crown logo in the future, so I thought I would get started by comparing the Rolex logo below from 1963 to the current Rolex logo which is pictured below it. It is amazing how little it has changed in 55 years! In the future, I plan to add many more dated images to this story, as well as a chronological evolution of the crown. In the meantime enjoy all these great Rolex Crown images...

The Rolex Crown logo seen above was first used in 1947, although the "ROLEX" text part of the logo used a different serif typeface.

Rolex Day-Date

Blue Lapis Lazuli Dial

[Reference 18238]

On the back of a Milgauss

[Rolex Reference 116520]

Rolex Coronets 

The applied 3-D Rolex Coronet logo is found on the dial of many Rolex Models, including the Rolex Day-Date as well as the Rolex Daytona. The photo below shows several of them on a table before they have been applied to a Rolex Dial. In my opinion, the Rolex Coronet is one of the coolest and most iconic logos in the world. Many people say the Rolex Coronet is a crown, while others believe the logo symbolizes a watch on a hand. 

Rolex Coronet

Rolex Crown Logo Collage

@Stockegsix from Instagram created this AMAZING Rolex Crown collage comprised of six Rolex models and I almost fell out of my chair when I first saw it!?!! I have to say in my opinion this is one of the coolest looking Rolex Studio Shots I have ever seen!!! Just AMAZING!!!! 

Sidney Mobell Designer and Creator of Fine Jewelry

Sidney Mobell

Designer and Creator of Fine Jewelry

1989 Fairmont Hotel, San Francisco

It's funny how life works. I seem to have this uncanny ability to recall and remember vintage Rolex ads from many decades ago, and the one below is one of my favorites. I grew up in San Francisco, and in the 1980s Rolex was all the rage. I remember seeing this vintage Rolex Ad back in 1989 for Sidney Mobell which was located in the Fairmont Hotel on Nob Hill in San Francisco. 

I have many fond memories of The Fairmont Hotel, especially around the holiday Christmas season, as I can still recall how magnificently elegant the Fairmont Hotel Lobby was and how it positively reached of pine Christmas trees. I also remember dining late night at the hyper elegant Brasserie Restaurant which was located in the bottom of the Fairmont on California Street after many evenings of partying. This Sydney Mobell Rolex ad completely Deja Vu's me out in a positive way...and reminds me of Barbara Streisand's song, "The Way We Were", which has the great line "Can it be that it was all so simple then, or has time re-written every line?"

Rolex Coolness: Peter Fonda

...Rolex Coolness...

Peter Fonda

1940-2019

The Easy Rider Rolex

Easy Rider Movie [1969]

"Born To Be Wild"

Peter Fonda passed away in August of 2019 at age 79 and left behind quite a legacy.  Peter Fonda co-starred with Dennis Hopper in Easy Rider, and Peter Fonda wore a yellow gold Rolex GMT Master in the movie. Easy Rider is considered to be one of the seminal films that defined a generation.

Below is a screen grab of Peter Fonda's Rolex GMT-Master that appeared in the 1969 movie, Easy Rider.

"I'm Hip About Time. 
I Just Gotta Go."
– Peter Fonda

In the photo above and below you see Peter Fonda in Easy Rider rolling his own and you see clear shots of his yellow gold Rolex GMT Master.

"Dude means nice guy. Dude means regular sort of person." –Peter Fonda

Dennis Hopper and Peter Fonda are pictured below on the set of Easy Rider and in this shot you again see Peter Fonda's GMT-Master on his wrist.

You can actually see the yellow gold Rolex GMT-Master pictured above on Peter Fonda's wrist in the famous 1969 Easy Rider opening scene it appears briefly on-screen 47 seconds in to the video below.

The Woodstock generation changed America forever, and ironically when Peter Fonda was sporting his yellow gold Rolex GMT Master in Easy Rider, Stephen Stills was on stage at Woodstock, making his debut with Crosby, Stills and Nash while wearing a Rolex Submariner.

The Hippy movement, which stemmed from the 1968 San Francisco Summer Of Love was blossoming across America, and the world. For better or worse, things would never be the same again...

Peter Fonda Tells The Story of

The Origins Of The Easy Rider Rolex

"Every Rolex Tells A Story"

Interesting video of Peter Fonda discussing the origins of his Yellow Gold Rolex Prototype GMT he wore in Easy Rider.

Born To Be Wild

Here is the scene that Peter talks about where he throws away his watch that is not the Rolex

The photo below is of Peter Fonda's actual yellow gold Rolex GMT Master he wore in Easy Rider.

Nick Gould discovered the photo below taken in 1992 that shows Peter Fonda wearing his yellow gold Rolex GMT-Master, and we see his famous sister, Jane Fonda standing next to him.

Sister Jane Fonda

As Barbarella

It is ironic, at the time Peter Fonda was filming Easy Rider, his sister Jane Fonda was filming Barbaralla which was also considered to be a slightly rebellious, counter-culture movie. Jane and Peter's father was the extremely famous movie star, Henry Fonda.

Henry Fonda is pictured below with his son Peter Fonda, and his daughter, Jane Fonda