Tuesday, November 16, 2021

Vouge Rolex Magazine Ad: 1974 Princess Diana Vibe


Vouge Rolex Magazine Ad


1974 Princess Diana Vibe

You may have noticed RolexMagazine.com disappeared from the web on Saturday night, which was due to a DNS issue with my web host. Obviously we got everything fixed, and I wanted to thank everybody who wrote in with concern :-)

To celebrate being back online I thought I would share this REALLY special previously undocumented Rolex Magazine Ad that appeared in Vouge Magazine in 1974. I LOVE THIS AD, which features a cool Pucci outfit, and a model who kind of looks like Princess Diana—doesn't she!?!!

I recently learned that J. Walter Thompson was responsible for somewhere around 90% of Rolex magazine ads during the 1970s and 1980s, so if you sense a British sensibility vibe in Rolex ads from that era this would explain it.

SailGP: Making Major Advances at All Levels


Making Major Advances at All Levels

In its second season, SailGP continues to push the boundaries of what is possible in yachting. This global championship, in which national teams race identical foiling catamarans at speeds exceeding 50 knots, is making further major advances in technology and innovation, sustainability and environmental awareness, as well as inclusivity. 

A 29-metre wing sail has been introduced to ensure intensive racing in even the lightest conditions, data analysts are playing a key role in improving boat speed, robotic buoys enable resource-efficient, environmentally friendly course settings, while influential female athletes are making their mark as valued team members. Above all, the season is showcasing human achievement as team leaders such as British sailing legend Sir Ben Ainslie and fellow luminaries share their skill and knowledge in the pursuit of perpetual excellence. 

Sir Ben Ainslie

 Rolex Prototype 

Hiding in Plain Sight

The fresh new Rolex SailGP video above features worlds best sailer Sir Ben Ainslie who our Captain Danny discovered wearing a Titanium Rolex Yacht-Master which is pictured below. This discovery caused a great deal of interest and speculation begging the question if Rolex will bring this really cool watch to life?

Yacht-Master 42 in Titanium