Friday, March 27, 2015

Rolex Wrist Shot of the Day: Exploring The World With A Rolex Explorer

Exploring The World With A Rolex Explorer

Photo Credit: Blackcat

Thursday, March 26, 2015

Elizabeth Holmes Stainless Steel Rolex Datejust

...Rolex Revolutionary...

Elizabeth Holmes
Stainless Steel Rolex Datejust

Elizabeth Holmes is a trailblazer in the health care industry. She founded her fascinatingly successful company named Theranos when she was only 19 years old. Therason is a superinnovative company that specializes in blood testing, which is poised to revolutionize modern medicine. Twelve short years later Theranos is worth $9 Billion. 

Wednesday, March 25, 2015

All New Bejeweled 39MM Rolex Cellini Time

...BaselWorld 2015 Introduction...

All New Bejeweled 39MM 
Rolex Cellini Time

Rolex introduced new gem-set 39MM Cellini models at BaselWorld 2015. The models have diamonds running around the bezel. The 18ct white gold Reference 50609 RBR is pictured below. These models feature self-winding mechanical movements manufactured by Rolex, and they are COSC Certified Chronometers, which include a 48-hour power reserve. This first model is white gold with a black lacquer dial.

Below we see a white gold model with a silvered dial.

Below we see an Everose gold model with a Black lacquer dial.

Below we see an EverRose gold model with a pink dial.

Tuesday, March 24, 2015

Rolex Oyster Perpetual A Colorful New Lineup

...BaselWorld 2015 Introduction...

All New 
Rolex Oyster Perpetual
A Colorful New Lineup 

At BaselWorld this year Rolex introduced an extensive  range of all-new Oyster Perpetual models. The Rolex Oyster Perpetual is considered to be one of the least expensive Rolex watches, and it is arguably a super simple watch. This year Rolex ads a twist to the Oyster by adding contrasting 5 second markers in contrasting colors.

Rolex describes all the details and design ethos behind the new Rolex Oyster:

Oyster Perpetual
The Privilege Of The Rolex Legend

The Oyster Perpetual is the purest expression of the Oyster concept, having no other function than a reliable and accurate time display. This watch is the direct descendant of the original Oyster launched in 1926, the first waterproof wristwatch in the world and the foundation on which Rolex has built its reputation.

It comprises the renowned Rolex waterproof Oyster case and Manufacture mechanical self-winding Perpetual movement. An officially certified chronometer, the Oyster Perpetual is endowed with all the fundamental attributes of the Oyster collection. This timeless model stands out with its eye-catching new dials in elegant and sporty colours.


The Oyster Perpetual’s Oyster case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness and reliability. The character- istically shaped middle case is crafted from a solid block of particularly corrosion-resistant 904L steel. The fluted case back is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The winding crown, fitted with the Twinlock double water- proofness system, screws down securely against the case. The crystal is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimal protection for the high-precision movement.

CALIBRES 3132, 3130 AND 2231

According to its size, the Oyster Perpetual is equipped with either calibre 3132 (39 mm version), 3130 (36 and 34 mm versions), or 2231 (31 and 26 mm versions), three self-winding mechanical movements entirely developed and manufactured by Rolex. The high-quality design, manufacture and fine-tuning of Rolex movements ensure exceptional performance. Each movement is a certified Swiss chronometer, a designation reserved for high-precision watches that have passed the Swiss Official Chronometer Testing Institute (COSC) tests. In calibres 3132 and 3130, the oscillator – the true heart of the watch – has a blue Parachrom hairspring patented and manufactured by Rolex in an exclusive alloy of niobium and zirconium. Insensitive to magnetic interferences, the Parachrom hairspring offers great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.



The Oyster Perpetual is paired with a solid-link 904L steel Oyster bracelet, which is very secure and comfortable to wear. It is equipped with a folding Oysterclasp, designed by Rolex.

Monday, March 23, 2015

All New 39MM Rolex PearlMaster 39

...BaselWorld 2015 Introduction...

All New 39MM 
Rolex PearlMaster 39
A Magnificent Bejeweled Model 

Rolex introduced an all new 39MM Rolex PearlMaster in 18ct Yellow Gold, as well as offering a white gold model. These new models feature bezels that are covered with magnificent sapphires that beautifully showcase Rolex's superior gem-setting skills. These models also feature the all new Calibre 3235 Rolex movement.

Saturday, March 21, 2015

All New 28MM Rolex Lady-Datejust 28

...BaselWorld 2015 Introduction...

All New 28MM 
Rolex Lady-Datejust 28
A Bigger-Bolder Lady-Datejust

Rolex introduced an all new 28MM Rolex Lady-Datejust model at BaselWorld 2015. This new model is steeped in classic Rolex design language, while offering a modernized clean look. Rolex is offering this new model with both a classic "President" bracelet as well as with a traditional "Jubilee" bracelet. The model will be available in 950 Platinum, 18ct Yellow Gold, and EverRose Gold. This model replaces the outgoing 26MM model, so the slightly larger size give it an updated look, which stays true to the timeless design of its predecessor. 

The model below is made from Rolex's special EverRose Gold, and features a diamond bezel insert, with matching diamond five minute markers. 

Notice the nine of the minor markers have a new five-point setting shape, which offers a beautiful touch. Also the sunburst chocolate brown dial contrasts beautifully with the EverRose gold and diamonds to offer a stunningly warm color palette. 

Rolex, as always does such a beautiful job of describing the details of this model:

All New 28MM 
Rolex Lady-Datejust 28
18ct Yellow Gold with President Bracelet

All New 28MM 
Rolex Lady-Datejust 28
18ct Yellow Gold with Jubilee Bracelet

All New 28MM 
Rolex Lady-Datejust 28
950 Platinum with President Bracelet

Friday, March 20, 2015

All New Rolex Super-Movement: Calibre 3255

...BaselWorld 2015 Introduction...

All New Rolex Super-Movement 
Calibre 3255
Perfection Has Been Achieved

Rolex has pushed the envelope of mechanically precise movements for over a hundred years, and with the advent of the all-new Rolex Calibre 3255 has created the most precise mechanical movement ever made.

Rolex watches have historically been very precise, and the vast majority of them have adhered to the COSC standard, which is "Minus 10, Plus 2", seconds per day. With the advent of the Rolex Calibre 3255 Rolex has set a new standard of "Minus 2, Plus 2", seconds per day. In other words, the Calibre 3255 is as close as possible for a mechanical movement to perfection as possible.

Rolex thought of everything with the development of this new model. If for any reason the movement does not fall within the new standard of "2 seconds per day", it can be very easily adjusted to be brought back into spec. The movement also increases power reserve to 70 hours, which sets a new precedent for a modern Rolex movement. Rolex also has 14 patents on this new movement.

Rolex beautifully shares the story below of all the engineering magic, and superlative precision that went into the developing the Calibre 3255:

Calibre 3255

Calibre 3255’s criteria for precision in everyday wear are twice as exacting as those for an officially certified chronometer. Its superlative accuracy is tested by Rolex after the movement has been cased, using high-technology equipment and an exclusive methodology that simulates the conditions in which a watch is actually worn.

Its power reserve extends to three days (approximately 70 hours), representing an increase of 24 hours (or 50 per cent) compared to that of the previous generation. This means that the watch will easily continue to run over a weekend without needing to be rewound. Calibre 3255 is impervious to magnetic interferences beyond the values encountered in daily life.

The movement’s resistance to shocks and its reliability have been optimized at the level of its overall architecture as well as its individual components, and through the use of high-performance lubricants developed and synthesized in-house.

Calibre 3255 offers enhanced convenience of adjustment and winding – faster and more
efficient self-winding, distinct easy-to-sense positions on the winding stem, unrestricted calendar correction at any time and very precise time setting.


A compelling example of avant-garde watch- making technology, this self-winding mechanical movement is entirely developed and manufactured by Rolex. It is backed by 14 patents and a number of innovative technological solutions relating not only to component design but also to processes involving new technologies that push back the limits of current production methods. 

More than 90 per cent of the movement parts have been redesigned and optimized, from those that produce and store energy (self-winding module and mainspring) to the regulating organ responsible for precision (oscillator), the gear train and the escapement. The escapement, which transmits the impulses required to maintain the oscillator’s steady beat, is enhanced by a major innovation patented by Rolex under the name Chronergy.


Rolex engineers devised and patented a new escapement that optimizes the efficiency of the Swiss lever escapement, the standard in Swiss watchmaking, but which has seen only limited technical evolution over the last 50 years. While favoured by watchmakers for its great reliability, the Swiss lever escapement has always suffered from low efficiency, relaying to the oscillator barely more than a third of the energy it receives from the mainspring via the gear train.

The result of extensive research, the geometry of the new Rolex Chronergy escapement im- proves the efficiency of this key component by 15 per cent. Almost half of the increased power reserve of calibre 3255 can be ascribed to the escapement itself. Made of nickel-phosphorus, the Chronergy escapement is, furthermore, insensitive to magnetic interferences.


With this new-generation movement, Rolex
sets a new level of chronometric precision with criteria surpassing those of COSC (the Swiss Official Chronometer Testing Institute). Rolex has developed a new method- ology and high-technology equipment to test the precision of its Superlative Chronometers with tolerances that are twice as exacting as those for official certification, and under conditions that simulate the wearer’s real-life experience. These exclusive chronometer tests complement the official COSC certification, to which all Rolex movements continue to be submitted systematically, and are carried out not on the movements alone, but on the assembled watches after the movements have been cased.

A specific test protocol was designed by Rolex following large-scale statistical studies to determine the actual conditions of daily wear. As a result, the Rolex chronometers equipped with movements tested according to this new methodology demonstrate superlative precision on the wrist.

Thursday, March 19, 2015

...BaselWorld 2015 Introduction... All New 40MM Rolex Day-Date

...BaselWorld 2015 Introduction...

All New 40MM 
Rolex Day-Date
The "Rolex President" Grows UP

Rolex just introduced an all new 40MM Rolex Day-Date model, which is remarkably similar to their iconic 36MM model. This is NOT a Day-Date II, but a 40mm Day-Date. Rolex also chose this model to debut their all-new super-precise new movement named the Calibre 3255, which we will be examining later this week on Jake's Rolex World.

This new model is only available with a significantly updated, yet iconic Rolex President bracelet. In other words, there is no option for a Rolex Oyster bracelet. The model below is Platinum with an Ice-Blue dial.

If you look closely, this new model has a lot of modern updated Rolex design language touches. Notice it has a Supercase body, with longer lugs, and a very flat-back, which will make it very comfortable. Rolex gave this model a really interesting name by calling it the Day-Date 40. "40" obviously refers to the diameter of the case which is 40mm.

The Rolex Day-Date, also known as "The Rolex President" is considered to be one of the most iconic and innovative smart tool watches in history. You can always learn much more about the magnificent history of this Rolex model by reading my 11 part series titled, "The Complete History Of The Rolex President."

Wednesday, March 18, 2015

...BaselWorld 2015 Introduction...EverRose Gold YACHT-MASTER

...BaselWorld 2015 Introduction...

EverRose Gold 18KT
37MM and 40MM Models Reference 116655 

Rolex is rolling out it's new 2015 live @ BaselWorld, as I write this, and this year has some really exciting and interesting new developments. First, we start with an all-new Rose Gold Yacht-Master, which has a ceramic bezel insert which Rolex refers to as "Cerachrom". It also has a matching bead-blasted black dial, which is another first for a Yacht-Master model. 

The model comes standard with a black elastomer Strap, with a matching deployment buckle, which is a first for Rolex. Is this a great looking Rolex, or what!?!?!!!!!

Rolex named the metal reinforced elastomer strap "OysterFlex", which give it a really sporty look...It's comes in the standard 40mm, as well as a new 37mm model. As you can see the Cerachrom bezel insert has raised markers which give it a very dimensional and sporty look...

Rolex developed EverRose gold which has a unique characteristic of not changing color over time. This way, they watch will always look the same. You can learn much more about the genesis of by reading my article titled, "The Complete History Of The Rolex Yacht-Master."

...BaselWorld 2015 Introduction... Tudor FastRider

...BaselWorld 2015 Introduction...

Tudor FastRider
41MM 316 L Stainless Steel
Reference 42010N

Tudor is owned by Rolex and they just introduced an interesting new chronometer at BaselWorld, and it is named The Tudor FastRider. It is available with a leather or rubber strap. It has a black PVD coating, and 

The Tudor FastRider has a kind of retro-chic inspired look. 

Sunday, March 15, 2015

Studio Shot Of The Day: Blue Lapis Lazuli Dial

...Studio Shot Of The Day...

Rolex Day-Date
Blue Lapis Lazuli Dial
[Reference 18238]

Below, yacht's are blissfully anchored in the northern Adriatic Italian Port of Trieste, which is what the blue lapis dial reminds me of.