Tuesday, June 03, 2008

Bob Hope for Rolex...

This Bob Hope advertisement from 1960 is classic and brings back a lot of memories...It is hard to believe this Rolex advertisement is from almost 50 years ago.  The marketing message is timeless if you think about it...

This Vintage Rolex Advertisement Reads:

Where did you get your Rolex?

Leaders in all walks of life acknowledge that pride of Rolex ownership starts conversations...makes strangers friends and distinguishes each as a person of taste and judgment.

This is to be expected...for discriminating leaders throughout the world depend upon Rolex to guard their precious time.

Rolex as you may know, has produced more officially certified Chronometers than all other watch makers combined.

A watch with manufacturing and accuracy specifications approved by Swiss Testing Stations.

Official time piece Pan American World Airlines.

Bob Hope, distinguished Rolex owner and star of "The Facts of Life"

Rolex Wrist Shot of the Day: LV Submariner

This is one of the coolest wrist shots I have ever seen.  I don't know what it is, but it just looks really cool to me.

Thanks for sharing Kelly...

Photo Courtesy of Kelly M

Black Dial Explorer II with Cyclops Date Lens Removed...

Some Rolex fans think Rolex watches look better without the Cyclops Date Lens, so they remove it.  I have never done this, but I think they use acetone or some kind of solvent to remove the glue that keeps the Cyclops on the crystal.

The Black Dial Rolex Explorer II does look kind of cool without the Cyclops...

The Crushed Oyster...

This vintage Rolex Advertisement from Skin Diver Magazine came out in January of 1972. It reads "Next time somebody tells you they have an amazing, new waterproof watch...Tell them about the crushed Oyster."

The add reads:

"We dropped a standard Rolex Oyster case into a pressure tank.

Then we took the pressure down to 1,000 feet to see what happened.

Nothing happened.

Then we went down to 1,500 feet. And nothing happened.

At 1,700 feet the crystal began to bend a little bit.

And at 1,900 feet the back showed signs of bending.

At 2,000 feet the crystal and the back bent severely.

And if their had been a movement inside it would have been crushed. But it wouldn't have been wet. The Oyster case was still watertight. Rolex Date Submariner $285 18kt gold $1,400."

Espresso, Coke & Pepsi GMT's

I have a great treat to share with you today and it comes from Coleman. Coleman took this great shot of the GMT with all three bezels: The Espresso, Coke & Pepsi. (By the way, Charles Newgas coined the term Espresso GMT–Very cool nomenclature!!!)

Coleman makes great Rolex Screensavers and Flash Clocks which you can checkout at:

To see an example of a browser based Daytona click here.

Morcheeba Wearing his Trademark Vintage Daytona

The Ultra-Rare Rolex Ferrari Red Stainless Paul Newman Daytonas...

Questionable Authenticity

Alert: It has come to our attention, after publishing this story that the authenticity of these Ferrari red watch dials is questionable. This information comes from a highly reliable source. 

We are currently investigating the authenticity of the Ferrari red Daytona dials and as soon as we conclude we will let you know.

This may be the first time in history anybody has seen these two ultra-rare Ferrari Red Rolex Daytona Prototypes side by side.

Of course the major differences between the two watches is the one on top has a black bezel.

Also the one on top lacks the Oyster designation under the the word Rolex and has a Jubilee Bracelet v. the bottom Daytona having the Oyster Bracelet.

I only know of four examples on planet earth that have this ultra-rare and beautiful Ferrari Red and Black dial.  I have been talking to many of the top Rolex Experts on Earth and the consensus is that there are between 8 & 22 examples of the Ferrari Red Rolex Daytona.

My guesstimate is they are currently worth about $1 Million US each.

Photo Courtesy of Antiquorum