Thursday, November 29, 2018

...Studio Shot Of The Day... Rolex Daytona

...Studio Shot Of The Day...

Red & Black Rolex Daytona

Wednesday, November 28, 2018

The First Rolex Mount Everest Ad: It All Began With This Rolex Advertorial

The First Rolex Mount Everest Ad

It All Began With This Rolex Advertorial

[Published 3 Days After Mount Everest Was Conquered]

One of the things we have been exploring for a long time on Jake's Rolex World is the genesis of the Rolex Explorer. To the best of my knowledge, this is the very first Rolex advertorial to celebrate the fact that Sir Edmund Hillary and Tenzing Norgay were wearing Rolex Oyster Perpetual watches when they summited Everest. It was published just 3 days after Tenzing Norgay & Sir Edmund Hillary conquered Everest!!!

Soon after this amazing historical achievement, Rolex introduced the Rolex Explorer model that was based on this model of Oyster Perpetual. Of course they changed the dial to black, although Rolex also offered early Rolex Explorer models with white dials as well. To learn much more about Rolex conquest of Everest you can check out my article named Rolex Conquers Mount Everest.

1957 Rolex Mount Everest Ad

Tuesday, November 27, 2018

Lume Shot Of The Day: Blue on Green Sub

...Lume Shot Of The Day...

Blue on Green Sub

Hypophyse took this stunning photo of his vintage Submariner which is just amazing!!!

Monday, November 26, 2018

Bernardo Bertolucci Belongs To The Ages

...Academy Award Winning Best Director...

Bernardo Bertolucci

Belongs To The Ages


Legendary Italian director and screenwriter, Bernardo Bertolucci passed away today at the age of 77. Bernardo was famous for movies like The Conformist; Last Tango In Paris, and The Last Emperor. Horological blogger and expert Nick Gould was the first person to discover Bernardo Bertolucci's GMT was indeed a Pepsi as we see in the image above.

"I left the ending ambiguous, because that is the way life is." —Bernardo Bertolucci

Bernardo Bertolucci pictured above recently wearing a bezeless Rolex GMT-Master 

This is a very strange Rolex story. When I first observed the photo above of director, Bernardo Bertolucci, it was clear he was wearing a Rolex professional model and I assumed it was an Explorer II. 

I kept staring at it—as something looked off to me. It kind of looked like a GMT-Master with its bezel missing, which reminded me instantly of how Marlon Brando wore a Rolex GMT-Master in Apocalypse Now sans a bezel. 

Upon Close Inspection, Nick Gould poined out the dial has the GMT-Master designation just above the COSC Designation. Explorer II models have the model designation on the top of the dial, under the Oyster Perpetual Date Designation.

I thought I must be hallucinating, but then Nick Gould mentioned to me he was thinking the same thing, and upon close inspection I believe that is likely the case (pun intended ;-) So the perhaps not-so-obvious-question, is if Bernardo Bertolucci is wearing the Marlon Brando's bezeless GMT-Master?

Marlon Brando pictured above wearing a bezeless Rolex GMT-Master in Apocalypse Now in 1979

In the picture below which was taken on the set of Last Tango In Paris in 1971, we see Bernardo Bertolucci wearing a Rolex Datejust on a Jubilee bracelet, with Marlon Brando standing in the background on the set in the restaurant. 

Ironically, Marlon Brando also wore a Rolex Datejust on a Jubilee bracelet in the movie Last Tango In Paris as seen below:

Today, Martin Scorsese, who is a Rolex brand ambassador made the following statement about his friend and inspiration, Bernardo Bertolucci: 

“In 1964, I went up to Alice Tully Hall at Lincoln Center for the 2nd New York Film Festival to see a new film from Italy. It was called ‘Before the Revolution’ and it was by a young director named Bernardo Bertolucci. I came out of the theater in a daze, speechless. I was truly stunned and moved by the level of sheer artistry and talent up there on the screen, I was shocked by the freedom of the picture, I was somewhat mystified by so many of the cultural references and cross-references, and, as someone who wanted to make films, I was inspired. ‘Before the Revolution’ opened many doors for me, and for many other young filmmakers as well. And Bertolucci kept on opening doors–with ‘The Conformist,’ which had a profound influence on Hollywood moviemaking; with ‘Last Tango in Paris,’ an explosive cultural event; with ‘The Last Emperor’ and ‘The Sheltering Sky,’ which reinvented the historical epic."

Bernardo Bertolucci is pictured above with fellow legendary movie director, Martin Scorsese. 

"When I think of Bertolucci–the man, the artist–the word that comes to mind is refinement. Yes, he was flamboyant and provocative, but it was the mellifluousness and the grace with which he expressed himself, and his deep understanding of his own history and culture, that made his filmmaking and his presence so special, so magical."

"Bernardo was in a wheelchair for the last years of his life, and it was extremely difficult for him to get around. It saddened all of us who knew him, because he had so much more that he wanted to do, and probably so many more films to make. When I think of him, I will always see an eternally young man.”

In this next photo we see Bernardo Bertolucci wearing his Rolex GMT-Master, while chatting with his Academy Award winning cinematographer, Vittorio Storaro during a Retrospective Opening Reception.

"This is something that I dream about: to live films, to arrive at the point at which one can live for films, can think cinematographically, eat cinematographically, sleep cinematographically, as a poet, a painter, lives, eats, sleeps painting." —Bernardo Bertolucci

The Last Emperor

"I accept all interpretations of my films. The only reality is before the camera. Each film I make is kind of a return to poetry for me, or at least an attempt to create a poem." —Bernardo Bertolucci

In my opinion, The Last Emperor was Bertolucci's best movie, and one of the greatest movies ever made!!! The Academy Awards saw it the same way as it won 9 Academy Awards in 1987, including Best Picture and Best Director. Not only was The Last Emperor an absolute masterpiece, but so was the soundtrack. I recall President Ronald Reagan, back in the late 1980s saying The Last Emperor was the best movie he had ever seen.

"Film students should stay as far away from film schools and film teachers as possible. The only school for the cinema is the cinema." —Bernardo Bertolucci

Friday, November 23, 2018

Rolex v. Rolex: Tiger Woods and Phil Mickelson Square Off For $9 Million Purse...

Rolex v. Rolex

Phil Mickelson

Wins $9 Million Challenge

Update: Phil Mickelson won "The Match" when he knocked in a $9 Million, 5-foot birdie on the 22nd hole at the Shadow Creek Tournament in Las Vegas!!!

Ali v. Frazier; Tyson v. Holyfield; Palmer v. Nicklaus; Evert v. Navratilova, Borg v. McEnroe—all great rivalries that have been going on since the beginning of televised sports: Fellow Rolex ambassadors, or should I say Rolex "Testimonees" Tiger Woods and Phil Mickelson are in the process of making golf history as they are going head-to-head in the first pay-per-view Golf event which features a $9 Million purse for the winner, and the loser gets nothing. BTW, What is a 'Testimonee'!?!! I think it might be a word Rolex created, like 'Cerachrom'.

Tiger Woods is famous for wearing his Rolex DEEP-SEA as seen below.

Phil Mickelson is probably most famous for wearing Rolex Cellini models.

Although Phil Mickelson wears a lot of Cellini Rolex models, he still wears many Rolex dress watches and sports models.

Thursday, November 22, 2018

All New

All New

I have a special Thanksgiving surprise to share with you! Rolex just overhauled their website and it looks great! This is the first major overhaul since 2015. The new has many very thoughtful updates. Head over to at check it out for yourself.

Happy Thanksgiving from Jake!!!

A Note from Jake

Happy Thanksgiving 

Hi Everybody!!!

It is hard to believe it is already Thanksgiving again on Jake's Rolex World!!! It has been another absolutely amazing year filled with growth and fascinating new Rolex historical content!!! I am now in my 11th year of publishing Jake's Rolex World and I have to say, I feel like I am just getting warmed-up with Rolex history. I have many, many more exciting pieces of the Rolex history puzzle to share with you in the future!!!! 

"The First Thanksgiving" painting by Jean Gerome Ferris (1863-1930)

I want to mention I am very thankful to be working with Danny, Jose, and Jean-Pierre who are all doing a great job as part of my team. I am also very grateful to have so many great readers all over the world. So many of you have written in over the years to help correct my typos, as well as to share your valuable insight and enthusiasm, for which I am eternally grateful!

Thanksgiving has always been my favorite holiday because it gives us a chance to pause and reflect on how fortunate we all are to be able to experience this amazing miracle, known as life, on this spinning marble we all share–named Earth.

Of course, I realize Thanksgiving is a U.S. holiday, but I believe it's as timeless and universal as a sunset or a smile :-)))

Once again, Happy Thanksgiving!!!

Warmest regards,


Wednesday, November 21, 2018

Every Rolex Tells A Story: Alain Hubert

Every Rolex Tells A Story

Alain Hubert

A True Rolex Explorer

Alain Hubert is the real dear. He is a Belgian explorer, who is certified polar and mountain guide. He is also the President of the Board and one of the founders of The International Polar Foundation. 

Alain is responsible for obtaining the financing and as well as fro the construction of the 'Princess Elisabeth' scientific research station in Antartica, which is first 'zero emission' station. This station was designed and built under the spirit of the Madrid Protocol, which was established in 1992 to the strictest environmental rules.

Alain was the first Belgian to reach the North Pole, which he achieved in 1994 with Didier Goetghebuer. In 1998 the team set a world record crossing in the entire continent of Antartica all by themselves. It took them 99 days and they covered 3924 miles.

Rolex just released this new "Every Rolex Tells A Story" video on legendary Belgian Explorer Alain Hubert, which is fascinating.

During Alain Hubert's expeditions he became shocked with the scope and pace of climate change, and has dedicated his life energy to overcoming this challenge. The very cool 2004 Rolex ads below features Alain Hubert along with his trusted BFFL Rolex Explorer II, which he still wears.

If you want to learn more about Alain Hubert's International Polar Foundation check out their amazing video collection.

Tuesday, November 20, 2018

SKY-DWELLER: Rolex Macro Shot of the Day....

...Rolex Macro Shot of the Day... 


42MM Stainless Steel

These close-up macro images on Rolex's Official Instagram page, of the recently released stainless steel and white gold 42MM Sky-Dweller. If you ever wondered what makes a Rolex a Rolex, just look at the amazing precision and design detail in this stunning images!!!

Monday, November 19, 2018

Rachel Cook: Rolex Submariner

...Rolex Hotness...

Rachel Cook

Actress & Model

It's getting cold outside in the Northern Hemisphere, so I thought it would make sense to look at some tropical photos. Rachael Cook is a model and in the photo below we see her wearing a stainless steel Rolex Submariner on some kind of NATO strap. I love this first photo! In particular, I love the aquatic theme, along with her crazy blue eyes that match the water behind her!!!

Sunday, November 18, 2018

White Gold Pepsi GMT-Master

 White Gold Pepsi GMT-Master

I was just checking out Rolex's Instagram account an noticed this post on the new white gold Pepsi GMT-Master, which features a blue dial. For some reason, I am still getting used to the blue dial and I think it is growing on me...

Just for frame of reference I am including a side by side comparision image that shows the stainless steel Pepsi GMT-Master next to the white gold Pepsi GMT-Master:

Friday, November 16, 2018

Newly Discovered Video Confirms Pepsi GMT-Master Being worn by Stuart Roosa...

Newly Discovered Video

Confirms Pepsi GMT-Master

Being worn by

Commander Stuart Roosa

Aboard Apollo 14 CSM

Let's begin at the end. The screen grab below which we will see again later in the story was taken on board Apollo 14 on its way back to earth from its highly successful moon mission. You are looking at the first conclusive photographic evidence that NASA Apollo 14 Astronaut Stuart Roosa (pictured above) wore his Pepsi GMT-Master (pictured below) to the moon and back!!!

In the photo below we see the prime crew of the Apollo 14 lunar landing mission. From left to right we see Commander Stuart Roosa, Alan Shepard Jr., and lunar module pilot Dr. Edgar Mitchell.

In the past, I wrote a comprehensive story about the crewmembers of Apollo 14 wearing Rolex GMT-Master models.

In the photo above we see Dr. Edgar Mitchell putting two Pepsi Rolex GMT-Master models on his wrists as he prepared to go to the moon.

In the photo below taken by Dr. Edgar Mitchell, we see Alan Shepard just after he stepped foot on the moon for the first time. 

Years ago I published the three images below onboard the Command Service Model (CSM) Kitty Hawk.

In the photo above we see NASA Apollo 14 Astronaut Alan Shepard on the right. Alan Shepard in pictured below in between his fellow Apollo 14 crewmates, Dr. Edgar Mitchell (left) and Stuart Roosa (right) in front of the Apollo 14 at Cape Canaveral.

In the photo above and below we see Alan Shepard wearing his Pepsi GMT-Master.

In the photo below we see Dr. Edgar Mitchell on the left in the Apollo 14 command module on February 6, 1971, at 18:48:42 UT, and notice he is wearing his Pepsi GMT-Master on his right wrist.

In the next image, we see Dr. Edgar Mitchell reaching out to Alan Shepard to shake his hand.

The newly discovered screenshot below was originally filmed on February 7, 1971, as the CSM Kitty Hawk made its way back to earth. This photo shows Stuart Roosa wearing his Pepsi GMT-Master. It is a fact that all three Apollo 14 crew members wore Pepsi Rolex GMT-Master models, but this appears to be the first evidence that shows and confirms Roosa doing so!!!

In the video below titled "Apollo-14: heat flow and convection experiment." if you watch carefully at 0:29 seconds, you will see Stuart Roosa's GMT-Master. This video footage was shot in the Apollo 14 Command and Service module named "Kitty Hawk." We also know it is Stuart Roosa's wrist as he had much lighter skin that Mitchell or Shepard.

NASA Apollo 14 Command Module Pilot Stuart Roosa is pictured below wearing his Pepsi GMT-Master on his right wrist. Despite the fact I had seen this footage before I was never able to make an up-close positive ID on his Pepsi, but now we have uneqivocal evidence that support this fact.

The video below that shows both Dr. Edgar Mitchell and Stuart Roosa wearing their Pepsi GMT-Master models on board Kitty Hawk on their right wrists. So basically, they are wearing Omega Speedmasters on their left wrists and Pepsi GMT-Master models on their right wrists.

So there you have it! All three NASA Apollo 14 Astronauts wearing Pepsi GMT-Master models!!!

If you want to learn much more on the about the lineage of the GMT-Master, including its role in outer-space, be sure to check out my story titled, "The Complete History of The Rolex GMT-Master."