Update from Jake: Rolex just introduced a magnificent new campaign for THE LADY-DATEJUST titled THE AUDACITY OF EXCELLENCE, which made me realize I never really wrote a detailed article on this super-iconic Rolex model, so I plan to expand this article significantly until it is complete, at which time I will remove this notice.
The Complete History Of
The Most Iconic Women's Rolex
A Celebration of Audacious Femininity
I recently published the newly discovered Rolex Magazine Ad below which I am madly in love with, and in particular it is the coolest Rolex Lady-Datejust ad I believe I have ever seen. In the past I have written extensively about The Evolution Of The Female Rolex Archetype as well as How Women Began Wearing Men's Rolex Watches. In the not so distant future I will be significantly expanding these articles with some amazing undocumented history of women and Rolex.
So let's start back at the beginning.